Aurora Mobile Limited (NASDAQ: JG) ("Aurora" or the "Company") is a leading mobile big data solutions platform in China. Aurora provides a comprehensive suite of services to mobile app developers in China. The Company's developer services easily integrate with all types of mobile apps and provide core in-app functionalities needed by developers, including push notification, instant messaging, analytics, sharing and short message service (SMS). Aurora is the partner of choice for many major internet companies such as SINA and Bilibili, as well as leading consumer brands such as Starbucks, Yum China and ICBC.
Through its developer services, Aurora gains access to vast amounts of real-time and anonymous device-level mobile behavioral data. Aurora's developer services can be integrated into multiple apps on the same device, which allows the Company to receive device-based data from different and multiple dimensions, both online and offline. Once the original mobile behavioral data is collected, the Company's data processing platform then stores, cleanses, structures and encrypts data for AI-powered modeling exercises in an aggregated and anonymized fashion. Aurora believes that its data is differentiated in its volume, variety, velocity and veracity.
The Company utilizes Artificial intelligence (AI) and machine learning to gain actionable and effective insights from its data and to develop and refine its data solutions. Leveraging these technologies built upon its massive and quality data foundation, the Company has developed a variety of data solutions that offer industry-specific, actionable insights for customers in a number of different areas. Aurora is also in the process of developing and launching new data solutions that will further leverage its data and insights to increase productivity for additional industries and customers. The Company's core data solutions include:
- Targeted marketing ("XiaoGuoTong"): Help advertisers improve their marketing effectiveness by enabling them to target the right audience with the right content at the right time.
- Financial risk management: Assist financial institutions and financial technology companies in making informed lending and credit decisions.
- Market intelligence: Provide investment funds and corporations with real-time market intelligence solutions, such as the Company's product iApp, which provides analysis and statistical results on the usage and trends of mobile apps in China.
- Location-based intelligence ("iZone"): Help retailers and those from other traditional brick-and-mortar industries, such as real estate developers, track analyze foot traffic and, conduct targeted marketing and make more informed and impactful operating decisions, such as site selection.
Aurora has built a robust technology infrastructure to support the usage of its developer services and data solutions throughout China on a real-time basis. The Company has developed a proprietary network of over 4,600 servers strategically located around the country to provide high-quality and cost-effective services across all telecom providers throughout China. This extensive and carefully designed server network allows it to provide customers with real-time access and usage of its developer services and data solutions with great stability, immense speed and high reliability.