0001193125-22-104903 | 20-F | XBRL Viewer

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Cover Page	12 Months Ended
Cover Page	Dec. 31, 2021 shares
Document Information [Line Items]
Document Type	20-F
Amendment Flag	false
Document Period End Date	Dec. 31, 2021
Document Fiscal Year Focus	2021
Document Fiscal Period Focus	FY
Entity Registrant Name	Aurora Mobile Ltd
Entity Central Index Key	0001737339
Current Fiscal Year End Date	--12-31
Entity Well-known Seasoned Issuer	No
Entity Current Reporting Status	Yes
Entity Filer Category	Accelerated Filer
Entity Emerging Growth Company	true
Entity Ex Transition Period	false
Entity Shell Company	false
Entity Voluntary Filers	No
Entity Interactive Data Current	Yes
Entity Incorporation, State or Country Code	E9
Entity Address, Address Line One	14/F, China Certification and Inspection Building
Entity Address, Address Line Two	No. 8, Keji South 12th Road
Entity Address, City or Town	Nanshan District
Entity Address, Postal Zip Code	518057
Document Annual Report	true
Document Transition Report	false
Document Shell Company Report	false
Document Registration Statement	false
Document Accounting Standard	U.S. GAAP
Entity File Number	001-38587
Entity Address, Country	CN
ICFR Auditor Attestation Flag	false
Auditor Name	Ernst & Young Hua Ming LLP
Auditor Location	Shenzhen, the People’s Republic of China
Auditor Firm ID	1408
Business Contact [Member]
Document Information [Line Items]
Entity Address, Address Line One	14/F, China Certification and Inspection Building
Entity Address, Address Line Two	No. 8, Keji South 12th Road
Entity Address, City or Town	Nanshan District
Entity Address, Postal Zip Code	518057
Contact Personnel Name	Shan-Nen Bong
Contact Personnel Email Address	bongsn@jiguang.cn
Entity Address, Country	CN
City Area Code	86
Local Phone Number	755-8388-1462
American Depositary Shares
Document Information [Line Items]
Trading Symbol	JG
Security Exchange Name	NASDAQ
Title of 12(b) Security	American depositary shares, every three of which represent two Class A common shares
Class A Common Shares
Document Information [Line Items]
Entity Common Stock, Shares Outstanding	62,036,273
Title of 12(b) Security	Class A common shares, par value US$0.0001 per share
No Trading Symbol Flag	true
Class B Common Shares
Document Information [Line Items]
Entity Common Stock, Shares Outstanding	17,000,189

CONSOLIDATED BALANCE SHEETS ¥ in Thousands, $ in Thousands	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)
Current assets:
Cash and cash equivalents	$ 14,210	¥ 90,552	¥ 356,115
Restricted cash	25,740	164,030	115
Derivative Asset, Current	940	5,989	100
Short-term investments	4,708	30,000	80,000
Accounts and notes receivable, net of allowances of RMB43,820 and RMB37,690 (US$5,914) as of December 31, 2020 and 2021, respectively	6,883	43,860	44,886
Prepayments and other current assets	7,323	46,670	49,013
Amounts due from related parties	5	35
Total current assets	59,809	381,136	530,229
Non-current assets:
Property and equipment, net	9,757	62,179	73,522
Intangible assets, net	847	5,398	9,519
Long-term investments	22,271	141,926	168,526
Other non-current assets	769	4,898	5,631
Total non-current assets	33,644	214,401	257,198
Total assets	93,453	595,537	787,427
Current liabilities:
Short-term loan	23,538	150,000
Accounts payable (including accounts payable of the variable interest entity ("VIE") without recourse to the Company of RMB16,564 and RMB17,529 (US$2,751) as of December 31, 2020 and 2021, respectively)	2,870	18,292	16,592
Deferred revenue and customer deposits (including deferred revenue and customer deposits of the VIE without recourse to the Company of RMB104,681 and RMB115,900(US$18,187) as of December 31, 2020 and 2021, respectively)	18,829	119,991	109,182
Accrued liabilities and other current liabilities (including accrued liabilities and other current liabilities of the VIE without recourse to the Company of RMB66,772 and RMB64,527 (US$10,126) as of December 31, 2020 and 2021, respectively)	13,388	85,305	109,136
Amounts due to related parties (including amount due to related parties of the VIE without recourse to the Company of nil and RMB54 (US$8) as of December 31, 2020 and 2021, respectively)	8	54
Convertible notes			225,229
Total current liabilities	58,633	373,642	460,139
Non-current liabilities:
Other non-current liabilities (including other non-current liabilities of the VIE without recourse to the Company of nil and RMB560 (US$88) as of December 31, 2020 and 2021, respectively)	409	2,607
Deferred revenue (including non-current deferred revenue of the VIE without recourse to the Company of RMB561 and RMB569 (US$89) as of December 31, 2020 and 2021, respectively)	603	3,845	6,049
Total non-current liabilities	1,012	6,452	6,049
Total liabilities	59,645	380,094	466,188
Commitments and contingencies
Shareholders' equity
Additional paid-in capital	160,368	1,021,961	988,812
Accumulated deficit	(128,522)	(819,018)	(678,434)
Accumulated other comprehensive income	1,954	12,451	10,813
Total shareholders' equity	33,808	215,443	321,239
Total liabilities and shareholders' equity	93,453	595,537	787,427
Class A Common Shares
Shareholders' equity
Common shares	6	38	37
Class B Common Shares
Shareholders' equity
Common shares	$ 2	¥ 11	¥ 11

CONSOLIDATED BALANCE SHEETS (Parenthetical) ¥ in Thousands, $ in Thousands	Dec. 31, 2021 USD ($) $ / shares shares	Dec. 31, 2021 CNY (¥) shares	Dec. 31, 2020 CNY (¥) shares
Accounts receivable, net of allowances	$ 5,914	¥ 37,690	¥ 43,820
Accounts payable	2,870	18,292	16,592
Deferred revenue and customer deposits	12,617	80,405	71,141
Accrued liabilities and other current liabilities	13,388	85,305	109,136
Amount due to related parties	8	54
Other non-current liabilities	409	2,607
Deferred revenue	$ 603	¥ 3,845	¥ 6,049
Class A Common Shares
Common shares, par value per share \| $ / shares	$ 0.0001
Common shares, shares authorized	4,920,000,000	4,920,000,000	4,920,000,000
Common shares, shares issued	62,036,273	62,036,273	61,392,170
Common shares, shares outstanding	62,036,273	62,036,273	61,392,170
Class B Common Shares
Common shares, par value per share \| $ / shares	$ 0.0001
Common shares, shares authorized	30,000,000	30,000,000	30,000,000
Common shares, shares issued	17,000,189	17,000,189	17,000,189
Common shares, shares outstanding	17,000,189	17,000,189	17,000,189
VIE
Accounts payable	$ 2,751	¥ 17,529	¥ 16,564
Deferred revenue and customer deposits	18,187	115,900	104,681
Accrued liabilities and other current liabilities	10,126	64,527	66,772
Amount due to related parties	8	54
Other non-current liabilities	88	560
Deferred revenue	$ 89	¥ 569	¥ 561

CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS ¥ in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2021 USD ($) $ / shares shares	Dec. 31, 2021 CNY (¥) ¥ / shares shares	Dec. 31, 2020 CNY (¥) ¥ / shares shares	Dec. 31, 2019 CNY (¥) ¥ / shares shares
Revenues	$ 56,072	¥ 357,322	¥ 471,614	¥ 906,458
Cost of revenues	(14,498)	(92,393)	(265,436)	(649,596)
Gross profit	41,574	264,929	206,178	256,862
Operating expenses
Research and development	(32,439)	(206,722)	(174,597)	(176,248)
Sales and marketing	(18,268)	(116,415)	(102,319)	(118,548)
General and administrative	(12,542)	(79,922)	(119,087)	(109,291)
Total operating expenses	(63,249)	(403,059)	(396,003)	(404,087)
Loss from operations	(21,675)	(138,130)	(189,825)	(147,225)
Foreign exchange gain / (loss)	(530)	(3,376)	10	435
Interest income	1,035	6,597	6,131	6,300
Interest expense	(1,383)	(8,815)	(11,724)	(11,118)
Other income / (expenses)	(456)	(2,908)	(30,814)	38,812
Change in fair value of structured deposits	3	20	1,233	3,117
Change in fair value of foreign currency swap contract	951	6,060
Loss before income taxes	(22,055)	(140,552)	(224,989)	(109,679)
Income tax expense	(5)	(32)	(86)	(162)
Net loss	(22,060)	(140,584)	(225,075)	(109,841)
Net loss attributable to Aurora Mobile Limited's shareholders	(22,060)	(140,584)	(225,075)	(109,841)
Net loss attributable to common shareholders	(22,060)	(140,584)	(225,075)	(109,841)
Other comprehensive (loss)/income
Foreign currency translation adjustments	257	1,638	4,450	(2,037)
Total other comprehensive (loss)/income, net of tax	257	1,638	4,450	(2,037)
Total comprehensive loss	(21,803)	(138,946)	(220,625)	(111,878)
Comprehensive loss attributable to Aurora Mobile Limited	(21,803)	(138,946)	(220,625)	(111,878)
Class A Common Shares
Operating expenses
Net loss attributable to Aurora Mobile Limited's shareholders	(17,301)	(110,258)	(175,650)	(85,502)
Net loss attributable to common shareholders	$ (17,301)	¥ (110,258)	¥ (175,650)	¥ (85,502)
Net loss per share for class A and class B common shares:
Common shares - basic and diluted \| (per share)	$ (0.28)	¥ (1.78)	¥ (2.91)	¥ (1.43)
Shares used in net loss per share computation:
Common shares - basic and diluted	61,809,501	61,809,501	60,415,978	59,721,341
Class B Common Shares
Operating expenses
Net loss attributable to Aurora Mobile Limited's shareholders	$ (4,759)	¥ (30,326)	¥ (49,425)	¥ (24,339)
Net loss attributable to common shareholders	$ (4,759)	¥ (30,326)	¥ (49,425)	¥ (24,339)
Net loss per share for class A and class B common shares:
Common shares - basic and diluted \| (per share)	$ (0.28)	¥ (1.78)	¥ (2.91)	¥ (1.43)
Shares used in net loss per share computation:
Common shares - basic and diluted	17,000,189	17,000,189	17,000,189	17,000,189

CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS (Parenthetical) ¥ in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)	Dec. 31, 2019 CNY (¥)
Statement of Comprehensive Income [Abstract]
Revenues - related parties	$ 16	¥ 100		¥ 266
Cost of revenues - related party				¥ 11,600

- Definition

Direct costs arising from transactions with related parties who are not affiliates or joint Ventures. These costs are categorized as cost of goods sold.

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 470
-SubTopic 10
-Section S99
-Paragraph 1A
-Subparagraph (SX 210.13-01(a)(4)(iv))
-URI http://asc.fasb.org/extlink&oid=124359900&loc=SL124442526-122756

Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 220
-SubTopic 10
-Section S99
-Paragraph 2
-Subparagraph (SX 210.5-03.2)
-URI http://asc.fasb.org/extlink&oid=123367319&loc=SL114868664-224227

Reference 3: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 470
-SubTopic 10
-Section S99
-Paragraph 1A
-Subparagraph (SX 210.13-01(a)(5))
-URI http://asc.fasb.org/extlink&oid=124359900&loc=SL124442526-122756

Reference 4: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 470
-SubTopic 10
-Section S99
-Paragraph 1B
-Subparagraph (SX 210.13-02(a)(4)(iii)(C))
-URI http://asc.fasb.org/extlink&oid=124359900&loc=SL124442552-122756

Reference 5: http://www.xbrl.org/2009/role/commonPracticeRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 235
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.4-08(k)(1))
-URI http://asc.fasb.org/extlink&oid=120395691&loc=d3e23780-122690

Reference 6: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 470
-SubTopic 10
-Section S99
-Paragraph 1B
-Subparagraph (SX 210.13-02(a)(5))
-URI http://asc.fasb.org/extlink&oid=124359900&loc=SL124442552-122756

Reference 7: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 470
-SubTopic 10
-Section S99
-Paragraph 1A
-Subparagraph (SX 210.13-01(a)(4)(iii)(B))
-URI http://asc.fasb.org/extlink&oid=124359900&loc=SL124442526-122756

Reference 8: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 470
-SubTopic 10
-Section S99
-Paragraph 1B
-Subparagraph (SX 210.13-02(a)(4)(iv))
-URI http://asc.fasb.org/extlink&oid=124359900&loc=SL124442552-122756

+ Details

- Definition

Amount of revenue, fees and commissions earned from transactions between (a) a parent company and its subsidiaries; (b) subsidiaries of a common parent; (c) an entity and trusts for the benefit of employees, for example, but not limited to, pension and profit-sharing trusts that are managed by or under the trusteeship of the entity's management; (d) an entity and its principal, owners, management, or members of their immediate families; and (e) affiliates.

+ References

+ Details

CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY ¥ in Thousands, $ in Thousands	USD ($) shares	CNY (¥) shares	Common Stock USD ($) shares	Common Stock CNY (¥) shares	Treasury Stock CNY (¥)	Additional Paid-in Capital USD ($)	Additional Paid-in Capital CNY (¥)	Accumulated Other Comprehensive Income USD ($)	Accumulated Other Comprehensive Income CNY (¥)	Accumulated Deficit USD ($)	Accumulated Deficit CNY (¥)
Balance at Dec. 31, 2018		¥ 601,660		¥ 48	¥ (3,165)		¥ 944,500		¥ 8,400		¥ (348,123)
Balance, Shares at Dec. 31, 2018 \| shares			76,548,012	76,548,012
Net loss		(109,841)									(109,841)
Translation adjustments		(2,037)							(2,037)
Exercise and vesting of share-based awards		3,676			38,725		(35,049)
Exercise and vesting of share-based awards , shares \| shares			1,125,648	1,125,648
Repurchased shares		(37,559)			(37,559)
Repurchased shares, Shares \| shares			(567,434)	(567,434)
Share-based compensation		47,284					47,284
Balance at Dec. 31, 2019		507,788		¥ 48	(1,999)		956,735		6,363		(453,359)
Balance, Shares at Dec. 31, 2019 \| shares			77,106,226	77,106,226
Cumulative effect of adoption of ASC 606 (Note 2)		4,605									4,605
Net loss		(225,075)									(225,075)
Translation adjustments		4,450							4,450
Exercise and vesting of share-based awards		5,218			1,999		3,219
Exercise and vesting of share-based awards , shares \| shares			1,286,133	1,286,133
Share-based compensation		28,858					28,858
Balance at Dec. 31, 2020		321,239		¥ 48	¥ 0		988,812		10,813		(678,434)
Balance, Shares at Dec. 31, 2020 \| shares			78,392,359	78,392,359
Cumulative effect of adoption of ASC 606 (Note 2)		(678,434)
Net loss	$ (22,060)	(140,584)									(140,584)
Translation adjustments		1,638							1,638
Exercise and vesting of share-based awards		¥ 2,938		¥ 1			2,937
Exercise and vesting of share-based awards , shares \| shares	549,007	549,007	644,103	644,103
Share-based compensation		¥ 30,212					30,212
Balance at Dec. 31, 2021	$ 33,808	215,443	$ 8	¥ 49		$ 160,368	¥ 1,021,961	$ 1,954	¥ 12,451	$ (128,522)	¥ (819,018)
Balance, Shares at Dec. 31, 2021 \| shares			79,036,462	79,036,462
Cumulative effect of adoption of ASC 606 (Note 2)	$ (128,522)	¥ (819,018)

CONSOLIDATED STATEMENTS OF CASH FLOWS ¥ in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)	Dec. 31, 2019 CNY (¥)
Cash flows from operating activities:
Net loss	$ (22,060)	¥ (140,584)	¥ (225,075)	¥ (109,841)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation of property and equipment	4,290	27,337	37,704	30,059
Amortization of intangible assets	703	4,481	4,366	2,307
Unrealized exchange gain			(90)	(1,731)
Allowance for doubtful accounts	(39)	(246)	18,732	20,054
Interest expenses, net	448	2,857	7,931	8,094
Impairment of long-term investments	3,981	25,370	38,739	0
Impairment of property and equipment			10,952
Impairment of amount due from related companies			479
Impairment of loans	83	528	4,500
Loss/(gain) on disposal of property and equipment	(129)	(821)	23	15
Gain on an equity investment sold				(6,778)
Unrealized gain on equity investments held				(17,298)
Change in fair value of structured deposits	(3)	(20)	(1,233)	(3,117)
Change in fair value of foreign currency swap contract	(951)	(6,060)
Share-based compensation expenses	4,741	30,212	28,858	47,284
Changes in operating assets and liabilities,
Accounts and notes receivable	199	1,271	71,799	(25,443)
Prepayments and other current assets	2,130	13,572	43,281	1,149
Amounts due from related parties	(5)	(35)	43	4,043
Other non-current assets	58	370	11	702
Accounts payable	267	1,699	(3,403)	1,220
Deferred revenue and customer deposits	1,350	8,605	29,520	19,027
Tax payable	(13)	(81)	(115)	162
Accrued interest related to convertible notes	3,303	21,049
Accrued liabilities and other current liabilities	(4,015)	(25,596)	8,908	13,219
Amounts due to related parties	8	54	(56)	(8,809)
Other non-current liabilities	233	1,486	(64)	(76)
Net cash (used in)/provided by operating activities	(12,027)	(76,650)	75,810	(25,758)
Cash flows from investing activities:
Purchase of short-term investments			(470,169)	(995,000)
Proceeds from maturities of short-term investments	7,846	50,000	391,964
Proceeds from maturities of structured deposits				1,000,201
Purchase of long-term investments			(36,012)	(47,286)
Proceeds from an equity investment sold				10,000
Investment in loans	(314)	(2,000)	(8,000)
Investment in convertible loans	(762)	(4,859)		(8,000)
Purchase of property and equipment	(2,556)	(16,291)	(19,685)	(39,494)
Proceeds from disposal of property and equipment	351	2,238	133	199
Purchase of intangible assets	(415)	(2,646)	(2,646)	(9,586)
Net cash (used in)/provided by investing activities	4,150	26,442	(144,415)	(88,966)
Cash flows from financing activities:
Proceeds from short-term bank loan	23,538	150,000
Proceeds from issuance of common shares		1
Repurchase of ordinary shares				(37,559)
Repayment of convertible notes	(32,555)	(207,459)
Proceeds from exercise of share options	461	2,938	315	3,676
Net cash (used in)/provided by financing activities	(8,556)	(54,520)	315	(33,883)
Effect of exchange rate on cash and cash equivalents and restricted cash	483	3,080	(7,054)	3,504
Net decrease in cash and cash equivalents and restricted cash	(15,950)	(101,648)	(75,344)	(145,103)
Cash, cash equivalents and restricted cash at the beginning of year	55,900	356,230	431,574	576,677
Cash and cash equivalents at the beginning of the year	55,882	356,115	431,459	576,562
Restricted cash at the beginning of the year	18	115	115	115
Cash, cash equivalents and restricted cash at the end of year	39,950	254,582	356,230	431,574
Cash and cash equivalents at the end of the year	14,210	90,552	356,115	431,459
Restricted cash at the end of the year	25,740	164,030	115	115
Supplemental disclosures of cash flow information:
Income tax paid	29	182	195
Interest expense paid	708	4,513
Non-cash investing and financing activities:
Acquisition of long-term investments			8,000	27,410
Purchase of property and equipment included in accrued liabilities and other current liabilities	$ 390	¥ 2,484	1,355	¥ 4,140
Purchase of intangible assets included in accrued liabilities and other current liabilities			¥ 2,503

Organization and Principal Activities

12 Months Ended

Dec. 31, 2021

Organization, Consolidation and Presentation of Financial Statements [Abstract]

Organization and Principal Activities

1	Organization and principal activities

Aurora Mobile Limited (the “Company” and where appropriate, the term “Company” also refers to its subsidiaries and variable interest entity) is a limited company incorporated in the Cayman Islands under the laws of the Cayman Islands on April 9, 2014. The Company, through its subsidiaries and variable interest entity (“VIE”), are principally engaged in providing targeted marketing and SAAS Businesses, which include developer services, financial risk management, market intelligence and location-based intelligence services, in the People’s Republic of China (the “PRC”).

As PRC laws and regulations prohibit and restrict foreign ownership of internet value-added businesses, the Company operates its business, primarily through the VIE. The Company, through JPush Information Consulting (Shenzhen) Co., Ltd. (“Shenzhen JPush” or “WFOE”) entered into powers of attorney and an exclusive option agreement with the nominee shareholders of the VIE, Shenzhen Hexun Huagu Information Technology Co., Ltd., that gave WFOE the power to direct the activities that most significantly affect the economic performance of the VIE and to acquire the equity interests in the VIE when permitted by the PRC laws, respectively. In addition, pursuant to the supplementary agreements signed in March, 2018, the rights under the aforementioned power of attorney and the exclusive call option agreements were assigned to the board of directors of the Company (the “Board”) or any officer authorized by the Board, which entitled the Company to receive economic benefits from the VIE that potentially could be significant to the VIE.

Despite the lack of technical majority ownership, the Company has effective control of the VIE through a series of VIE agreements and a parent-subsidiary relationship exists between the Company and the VIE. Through the VIE agreements and the supplementary agreements, the shareholders of the VIE effectively assigned all of their voting rights underlying their equity in the VIE to the Company. In addition, through the exclusive business operation agreement, the Company, through its WFOE in the PRC, have the right to receive economic benefits from the VIE that potentially could be significant to the VIE. Lastly, through the financial support agreement and the shareholder voting proxy agreement, the Company has the obligation to absorb losses of the VIE that could potentially be significant to the VIE. Therefore, the Company is considered the primary beneficiary of the VIE and consolidates the VIE as required by SEC Regulation

S-X

Rule

3A-02

and Accounting Standards Codification (“ASC”) 810.

The following is a summary of the VIE agreements:

Exclusive Option Agreements

Pursuant to the exclusive option agreements entered into between VIE’s nominee shareholders and the WFOE, the nominee shareholders irrevocably granted the WFOE an option to request the nominee shareholders to transfer or sell any part or all of its equity interests in the VIE, or any or all of the assets of the VIE, to the WFOE, or their designees. The purchase price of the equity interests in the VIE is equal to the minimum price required by PRC law. Without the WFOE’s prior written consent, the VIE and its nominee shareholders cannot amend its articles of association, increase or decrease the registered capital, sell or otherwise dispose of its assets or beneficial interest, create or allow any encumbrance on its assets or other beneficial interests and provide any loans or guarantees. The nominee shareholders cannot request any dividends or other form of assets. If dividends or other form of assets were distributed, the nominee shareholders are required to transfer all received distribution to the WFOE or their designees. These agreements are not terminated until all of the equity interest of the VIE is transferred to the WFOE or the person (s) designated by the WFOE. None of the nominee shareholders have the right to terminate or revoke the agreements under any circumstance unless otherwise regulated by law.

Equity Interest Pledge Agreements

Pursuant to the equity interest pledge agreements, each nominee shareholder of the VIE has pledged all of their respective equity interests in the VIE to WFOE as continuing first priority security interest to guarantee the performance of their and the VIE’s obligations under the powers of attorney agreement, the exclusive option agreement and the exclusive business cooperation agreement. WFOE is entitled to all dividends during the effective period of the share pledge except as it agrees otherwise in writing. If VIE or any of the nominee shareholder breaches its contractual obligations, WFOE will be entitled to certain rights regarding the pledged equity interests, including receiving proceeds from the auction or sale of all or part of the pledged equity interests of VIE in accordance with PRC law. None of the nominee shareholders shall, without the prior written consent of WFOE, assign or transfer to any third party, distribute dividends and create or cause any security interest and any liability in whatsoever form to be created on, all or any part of the equity interests it holds in the VIE. This agreement is not terminated until all of the technical support and consulting and service fees have been fully paid under the exclusive business cooperation agreement and all of VIE’s obligations have been terminated under the other controlling agreements. On December 16, 2014, the Company registered the equity pledge with the relevant office of the administration for industry and commerce in accordance with the PRC Property Rights Law.

Exclusive Business Cooperation Agreement

Pursuant to the exclusive business cooperation agreement entered into by WFOE and VIE, WFOE provides exclusive technical support and consulting services in return for an annual service fee based on a certain percentage of the VIE’s audited total operating income, which is adjustable at the sole discretion of WFOE. Without WFOE’s consent, the VIE cannot procure services from any third party or enter into similar service arrangements with any other third party, except for those from WFOE. In addition, the profitable consolidated VIE has granted WFOE an exclusive right to purchase any or all of the business or assets of each of the profitable consolidated VIE at the lowest price permitted under PRC law. This agreement is irrevocable or can only be unilaterally revoked/amended by WFOE.

Powers of Attorney

Pursuant to the powers of attorney signed between VIE’s nominee shareholders and WFOE, each nominee shareholder irrevocably appointed WFOE as

its attorney-in-fact to

exercise on each shareholder’s behalf any and all rights that each shareholder has in respect of its equity interest in VIE (including but not limited to executing the exclusive right to purchase agreements, the voting rights and the right to appoint directors and executive officers of VIE). This agreement is effective and irrevocable as long as the nominee shareholder remains a shareholder of VIE.

In March 2018, the following supplementary agreements were entered into:

Financial Support Agreement

Pursuant to the financial support undertaking letter dated March 28, 2018, the Company is obligated to provide unlimited financial support to the VIE, to the extent permissible under the applicable PRC laws and regulations. The Company will not request repayment of the loans or borrowings if the VIE or its shareholders do not have sufficient funds or are unable to repay.

Shareholder Voting Proxy Agreement

The Nominee Shareholders also

re-signed

the powers of attorney agreement whereby they granted an irrevocable proxy of the voting rights underlying their respective equity interests in VIE from the WFOE to the Company, which includes, but are not limited to, all the shareholders’ rights and voting rights empowered to the Nominee Shareholders by the company law and the Company’s Article of Association.

Accordingly, as a result of the power to direct the activities of the VIE pursuant to the powers of attorney agreement and the obligation to absorb the expected losses of VIE through the unlimited financial support, the WFOE ceased to be the primary beneficiary and the Company became the primary beneficiary of the VIE on March 28, 2018.

In the opinion of the Company’s legal counsel, (i) the ownership structure of the PRC subsidiary and the VIE are in compliance with the existing PRC laws and regulations; (ii) each of the VIE agreements is valid, binding and enforceable in accordance with its terms and applicable PRC laws or regulations and will not violate applicable PRC laws or regulations in effect; and (iii) are valid in accordance with the articles of association of the Company.

However, uncertainties in the PRC legal system could cause the Company’s current ownership structure to be found in violation of existing and/or future PRC laws or regulations and could limit the Company’s ability to enforce its rights under these contractual arrangements. Furthermore, the nominee shareholders of the VIE may have interests that are different than those of the Company, which could potentially increase the risk that they would seek to act contrary to the terms of the contractual agreements with the VIE.

In addition, if the current structure or any of the contractual arrangements is found to be in violation of any existing or future PRC laws or regulations, the Company could be subject to penalties, which could include, but not be limited to, revocation of business and operating licenses, discontinuing or restricting business operations, restricting the Company’s right to collect revenues, temporary or permanent blocking of the Company’s internet platforms, restructuring of the Company’s operations, imposition of additional conditions or requirements with which the Company may not be able to comply, or other regulatory or enforcement actions against the Company that could be harmful to its business. The imposition of any of these or other penalties could have a material adverse effect on the Company’s ability to conduct its business.

The following table set forth the assets and liabilities of the VIE included in the Company’s consolidated balance sheets:


	As of December 31,
	2020		2021
	RMB		RMB		US$
ASSETS:

Current assets:
Cash and cash equivalents		115,713		55,946		8,779
Restricted cash		115		158,032		24,799
Short-term investment s		50,000		30,000		4,708
Accounts and notes receivable, net		44,539		43,415		6,813
Prepayments and other current assets		27,915		37,807		5,933
Amounts due from the Company and its subsidiaries		58,291		69,405		10,891
Amounts due from related parties		—		35		5

Total current assets		296,573		394,640		61,928

Non-current assets:
Property and equipment, net		45,928		45,068		7,072
Intangible assets, net		9,491		5,398		847
Long-term investments		113,408		90,618		14,220
Other-non current assets		4,719		3,298		518

Total non-current assets		173,546		144,382		22,657

Total assets		470,119		539,022		84,585

LIABILITIES:

Current liabilities:
Accounts payable		16,564		17,529		2,751
Deferred revenue and customer deposits		104,681		115,900		18,187
Accrued liabilities and other current liabilities		66,772		64,527		10,126
Amounts due to the Company and its subsidiaries		224,124		389,063		61,053
Amounts due to related parties		—		54		8

Total current liabilities		412,141		587,073		92,125

Non-current liabilities:
Amounts due to the Company and its subsidiaries		297,000		277,000		43,467
Deferred r evenue		561		569		89
Other non-current liabilities		—		560		88

Total non-current liabilities		297,561		278,129		43,644

Total liabilities		709,702		865,202		135,769

The table sets forth the results of operations and cash flows of the VIE included in the Company’s consolidated statements of comprehensive loss and cash flows.


	For the years ended December 31,
	2019			2020			2021
	RMB			RMB			RMB			US$
Revenues		900,454			465,066			351,243			55,118
Cost of revenues		(628,109	)		(248,637	)		(83,259	)		(13,065	)
Net loss		(95,829	)		(173,865	)		(100,782	)		(15,815	)
Net cash provided by operating activities		16,059			168,971			68,336			10,723
Net cash used in investing activities		(34,451	)		(108,450	)		(186	)		(29	)
Net cash provided by/(used in) financing activities		197,943			(156,124	)		30,000			4,708

There were no pledges or collateralization of the VIE’s assets as of December 31, 2020. As of December 31, 2021, RMB157,900 (US$24,778) of the restricted cash balance represents deposits held as collateral for the Company’s short-term loan with Shanghai Pudong Development Bank.

The amount of net liabilities of the VIE was RMB239,583 and RMB326,180 (US$51,184) as of December 31, 2020 and 2021, respectively. Creditors of the VIE have no recourse to the general credit of the primary beneficiary of the VIE, and such amounts have been parenthetically presented on the face of the consolidated balance sheets. The VIE holds certain assets, including data servers and related equipment for use in their operations. The VIE does not own any facilities except for the rental of certain office premises and data centers from third parties under operating lease arrangements. The VIE also holds certain value-added technology licenses, registered copyrights, trademarks and registered domain names, including the official website, which are also considered as revenue-producing assets. However, none of such assets was recorded on the Company’s consolidated balance sheets as such assets were all internally developed and expensed as incurred as they did not meet the capitalization criteria. The Company has not provided any financial or other support that it was not previously contractually required to provide to the VIE during the periods presented.

Summary of Significant Accounting Policies

12 Months Ended

Dec. 31, 2021

Accounting Policies [Abstract]

Summary of Significant Accounting Policies

2	Summary of Significant Accounting Policies

Basis of presentation

The consolidated financial statements of the Company have been prepared in accordance with the generally accepted accounting principles of the United States (“U.S. GAAP”).

Principles of consolidation

The consolidated financial statements include the financial statements of the Company, its subsidiaries, and the VIE. All significant intercompany transactions and balances have been eliminated upon consolidation.

Use of estimates

The preparation of the Company’s consolidated financial statements in conformity with U.S. GAAP requires the use of estimates and judgments that affect the reported amounts in the consolidated financial statements and accompanying notes. These estimates form the basis for judgments that management make about the carrying values of assets and liabilities, which are not readily apparent from other sources. Management base their estimates and judgments on historical information and on various other assumptions that they believe are reasonable under the circumstances. U.S. GAAP requires management to make estimates and judgments in several areas, including, but not limited to, those related to allowance for doubtful accounts, volume rebates relates to targeted marketing service, useful lives of property and equipment and intangible assets, valuation of intangible asset acquisition, impairment of long-lived assets, fair value measurements and impairment for equity investments without readily determinable fair value, impairment of loans receivables, including due from related parties, valuation allowance for deferred tax assets, uncertain tax position, fair value change of derivative assets and share-based compensation. These estimates are based on management’s knowledge about current events and expectations about actions that the Company may undertake in the future. Actual results could differ from those estimates.

Convenience translation

Translations of amounts from RMB into US$ for the convenience of the reader have been calculated at the exchange rate of RMB6.3726 per US$1.00 on December 30, 2021, as published on the website of the United States Federal Reserve Board. No representation is made that the RMB amounts could have been, or could be, converted into US$ at such rate.

Foreign currency translation

The functional currency of the Company and the Company’s subsidiary outside the PRC are US$. The Company’s PRC subsidiary and VIE adopted RMB as their functional currencies. The determination of the respective functional currency is based on the criteria stated in ASC 830,

Foreign Currency Matters

. The Company uses RMB as its reporting currency. The consolidated financial statements of the Company are translated into RMB using the exchange rate as of the balance sheet date for assets and liabilities and average exchange rate for the year for income and expense items. Translation gains and losses are recorded in accumulated other comprehensive income, as a component of shareholders’ equity.

Transactions in currencies other than the functional currency are remeasured and recorded in the functional currency at the exchange rate prevailing on the transaction date.

Monetary assets and liabilities denominated in currencies other than the functional currency are remeasured into the functional currency at the rates of exchange prevailing at the balance sheet dates. Transaction gains and losses are recognized in the consolidated statements of comprehensive loss during the period or year in which they occur.

Cash and cash equivalents

Cash and cash equivalents primarily consist of cash and demand deposits which are highly liquid. The Company considers highly liquid investments that are readily convertible to known amounts of cash and with original maturities from the date of purchase of three months or less to be cash equivalents. All cash and cash equivalents are unrestricted as to withdrawal and use.

Restricted cash

Restricted cash balance mainly represents (a) cash granted by the government for certain approved technology research and development projects, which are not available for use until the Company obtains

pre-approval

from the government; and (b) deposits held in designated bank accounts as collateral for the Company’s short-term bank loan and foreign exchange swap contract, which are not available for the Company’s general use for operations.

Derivative assets

Derivative assets include (a) embedded derivatives separated from the host contract of bank structured deposits with interest rates indexed to the gold price index, which are measured at fair value in the condensed consolidated balance sheets; and (b) balances from the Company’s foreign currency swap contract with Shanghai Pudong Development Bank to reduce volatility in the Company’s economic value caused by foreign currency fluctuations. The foreign currency swap contract is not designated as hedges. Both embedded derivatives and the foreign currency swap contract are marked to market at each reporting date, with changes in fair value recognized in the consolidated statements of comprehensive loss.

Short-term investments

The Company’s short-term investments comprise primarily of bank structured deposits at fixed rates based on the guaranteed interest rate with maturities within twelve months and time deposits with original maturities over three months.

Accounts and notes receivable and allowance for doubtful accounts

Accounts and notes receivable are recorded at the realizable value amount, net of allowances for doubtful accounts. An allowance for doubtful accounts is recorded in the period when loss is probable based on many factors, including the age of the balance, the customer’s payment history and credit quality of the customers, current economic trends and other factors that may affect the Company’s ability to collect from customers. Bad debts are written off after all collection efforts have been exhausted.

Property and equipment, net

Property and equipment are stated at cost less accumulated depreciation and impairment. Depreciation is computed using the straight-line method over the estimated useful lives of the assets or the remaining lease term, whichever is shorter. The estimated useful lives of property and equipment are as follows:


Computer equipment and servers		3 – 5 years
Office furniture and equipment		3 – 5 years
Leasehold improvements		over the shorter of lease terms or estimated useful lives of the assets

Costs related to construction of property and equipment incurred before the assets are ready for their intended use are capitalized as construction in progress. Construction in progress is transferred to specific property and equipment items and depreciation of these assets commences when they are ready for their intended use. For the years ended December 31, 2020 and 2021, the Company’s construction in progress balance mainly included leasehold improvements. Expenditures for repair and maintenance are expensed as incurred. When assets are retired or otherwise disposed of, the cost and related accumulated depreciation are removed from their respective accounts, and any gain or loss on such sale or disposal is reflected in the consolidated statements of comprehensive loss.

Intangible assets

Intangible assets with finite lives are carried at cost less accumulated amortization. Intangible assets represent acquired computer software, systems and technology. All intangible assets with finite lives are amortized using the straight-line method over the estimated economic lives, which are as follows:

Acquired computer software, systems and technology 1 – 5 years

Residual values are considered nil.

Impairment of long-lived assets other than goodwill

The Company evaluates long-lived assets, such as property and equipment and purchased intangible assets with finite lives, for impairment whenever events or changes in circumstances indicate the carrying value of an asset may not be recoverable in accordance with ASC 360,

Property, Plant and Equipment

. When such events occur, the Company assesses the recoverability of the asset group based on the undiscounted future cash flow the asset group is expected to generate and recognizes an impairment loss when estimated undiscounted future cash flow expected to result from the use of the asset group plus net proceeds expected from disposition of the asset group, if any, is less than the carrying value of the asset group. If the Company identifies an impairment, the Company reduces the carrying amount of the asset group to its estimated fair value based on a discounted cash flow approach or, when available and appropriate, to comparable market values. The Company uses estimates and judgments in its impairment tests and if different estimates or judgments had been utilized, the timing or the amount of any impairment charges could be different. For the years ended December 31, 2019, 2020 and 2021, the impairment recognized for long-lived assets were nil, RMB10,952 and nil, respectively.

Long-term investments

The Company’s long-term investments consist of equity investments without readily determinable fair value.

The Company accounts for investments in an investee over which the Company does not have significant influence and which do not have readily determinable fair value using the measurement alternative, which is defined as cost, less impairments, plus or minus changes resulting from observable price changes in orderly transactions for identical or similar investments of the same issuer, if any.

The Company makes a qualitative assessment of whether the investment is impaired at each reporting date. If a qualitative assessment indicates that the investment is impaired, the Company has to estimate the investment’s fair value in accordance with the principles of ASC 820. If the fair value is less than the investment’s carrying value, the Company has to recognize an impairment loss in consolidated statements of comprehensive loss equal to the difference between the carrying value and fair value. The Company r

ecognized nil, RMB38,739 and RMB25,370 (US$3,981) impairment in other income/(expense) in

the

consolidated statement of comprehensive loss for the years ended December 31, 2019, 2020 and 2021.

Convertible notes

At the commitment date, the fees and expenses associated with the issuance of the convertible notes are recorded as a discount to the debt liability in accordance with ASU

2015-03.

The convertible notes, which is the proceeds net of fees and expenses payable to the creditor and the fair value of the bifurcated derivative, will be accreted to the redemption value on the maturity date using the effective interest method over the estimated life of the debt instrument.

ASU

2015-03

requires that debt issuance costs related to a recognized debt liability be presented in the balance sheet as a direct deduction from the carrying amount of that debt liability. ASU

2017-11

no longer requires the Company to consider down round features when determining whether its embedded Conversion Option is indexed to its own stock.

Value added taxes (“VAT”)

The Company presents VAT assessed by government authorities as reductions of revenues. Pursuant to the PRC tax legislation, VAT is generally imposed in lieu of business tax in the modern service industries, on a nationwide basis. VAT of 6% applies to revenue derived from the provision of certain modern services. The Company is allowed to offset the qualified input VAT paid on taxable purchases against the output VAT chargeable on the modern services provided.

Treasury shares

Treasury shares represent shares repurchased by the Company that are no longer outstanding and are held by the Company. Treasury shares are accounted for under the cost method per ASC

505-30

Treasury Stock

. Under this method, repurchase of shares were recorded as treasury shares at historical purchase price. On November 20, 2018, the Board of Directors of the Company approved a plan to repurchase its own issued and outstanding American depositary shares (“ADSs”) up to an aggregate value of US$10 million from the open market (the “Repurchase Plan”). As of December 31, 2021, under the Repurchase Plan, the Company had repurchased an aggregate of 920,606 ADSs, representing 613,737 Class A common shares on the open market for a total cash consideration of US$5.91 million.

Revenue recognition

Under ASC 606, revenues are recognized when control of the promised goods or services is transferred to customers, in an amount that reflects the consideration the Company expects to be entitled to in exchange for those goods or services. Revenues are presented net of value-added tax collected on behalf of the government.

Starting from 2020, the Company has changed the classification of revenue in the consolidated statements of comprehensive loss by reclassifying revenue from developer services and vertical applications, formerly named as other SAAS products, to revenues under SAAS Businesses. Revenue for the year ended December 31, 2019 were not retrospectively adjusted and continued to be presented under the prior reclassification. The Company generates revenues primarily through SAAS Businesses, formerly named as “SaaS products” and targeted marketing.

Targeted Marketing

The Company generates targeted marketing revenue by providing targeted marketing solution in the form of integrated marketing campaign to advertiser through the

XiaoGuoTong

marketing platform and built upon its multi-dimensional device-level mobile behavioral data or other third-party marketing platforms such as Guangdiantong of Tencent, which is identified as one performance obligation. The ads are displayed on a wide spectrum of reputable publishers, through bidding for ad slots using rates directly negotiated with the various publishers. Moreover, volume rebates to customers under targeted marketing revenue applied on a prospective basis when they recharge their target marketing accounts above a specific threshold are material rights. Such rebates are accounted for as changes in total transaction price and allocated directly to the separate performance obligations.

The Company enters into contractual arrangements with advertisers that stipulate the types of advertising to be delivered and the pricing. Advertising customers pay for the targeted marketing solutions primarily based on

a cost-per-click (“CPC”)

or cost-per-action (“CPA”)

basis. Majority of the contract duration is less than one year. For certain arrangements, customers are required to pay the Company before the services are delivered. For other arrangements, the Company provided customers with a credit term less than one year. The Company acts as the principal in the targeted marketing arrangements under which the Company has control over the fulfillment of the service and has discretion in establishing price. Accordingly, the Company recognizes revenue on a gross basis and at a point in time once agreed actions are performed. Revenues are presented net of value-added tax collected on behalf of the government.

Starting from January 1, 2021, the Company has fully exited the Target Marketing business and financial results since then only reflect SAAS Businesses.

SAAS Businesses

The Company generates SAAS Businesses revenue primarily from developer services and vertical applications. For developer services, there are three types of contracts, subscription-based contracts, project-based contracts and consumption-based contracts. The Company primarily enters into subscription-based contracts with its customers to provide push notification or instant messaging (collectively “notification services”), which the Company provides its customers with access to its notification services platform. This enables customers to send notifications and messages to users. The Company generally recognizes revenue ratably over time under the subscription-based contracts as stand-ready obligations because the customer simultaneously receives and consumes the benefits as the Company provides subscription services throughout a fixed contract term. The Company uses an output method of progress based on fixed contract term as it best depicts the transfer of control to the customer.

The Company primarily enters into consumption-based contracts with its customers to provide short message services (“SMS”) , one-click verification services and value-added services. For SMS, the Company enables customers to send short messages to users for developer-user communication and authentication. For one-click verification services, the Company enables users to verify the cellphone number of users without verification code after integrating the one-click verification SDK. Customers pay for SMS and one-click verification services based on the pre-agreed the rate per message and the number of messages delivered. The Company acts as the principal in the SMS and one-click verification services in which the Company has control over the fulfillment of services. The Company recognizes revenue on a gross basis and at the point in time when messages delivered. For value-added services, the Company built an APP Alliance which connects advertisers and APP developers, who are the suppliers of avenue where the ads will be displayed. The Company enters into contractual arrangements with advertisers that stipulate the types of advertising to be delivered and priced. Advertising customers pay for the value-added service primarily based on

cost-per-action (“CPA”)

basis or

cost-per-click

(“CPC”) basis. All of the contractual arrangements’ duration is less than one year. For certain arrangements, customers are required to pay the Company before the services are delivered. For other arrangements, the Company provides customers with a credit term less than six months. The Company acts as the principal in the value-added services in which the Company has control over the fulfillment of the service and has discretion in establishing price. Accordingly, the Company recognizes revenue on a gross basis and at a point in time once agreed actions are performed.

The Company primarily enters into project-based contracts with its customers to provide private cloud-based developer services, which are designed to provide customizable services to customers who want a more controlled software environment and more comprehensive technology and customer support. The Company provides its customers one combined performance obligation including customized APP push notification system or instant messaging system and related system training services as both performance obligations are incapable of being distinct because the customer cannot derive economic benefit from the related system training services on its own. Meanwhile, the Company also provides post contract assurance-type maintenance services, which usually have a duration of one year. Under ASC 606, the Company recognize revenue at the point in time when the system is implemented, and the training service is provided, which is represented by the customer acceptance received by the Company. Meanwhile, the estimated cost of assurance-type maintenance services is accrued as “Costs of revenues”, which is not material.

For vertical applications, the Company enters into agreements with its customers to provide data analytic solutions and there are three types of contracts, including subscription-based contracts, project-based contracts and consumption-based contracts. The Company primarily enters into subscription-based contracts with its customers to provide customizable service package for a fixed contract term, which allows the customers to subscribe a fixed number of apps to obtain unlimited volume of queries to the Company’s analytic results. The Company generally recognizes revenue ratably over time under the subscription-based contracts, because the customer simultaneously receives and consumes the benefits as the Company provides subscription services throughout a fixed contract term.

The Company primarily enters into project-based contracts with its customers to provide

in-depth

analytics services and generate customized reports based on the customers’ specific requirements. The Company recognizes revenue at the point in time when the customized reports are provided.

The Company primarily enters into consumption-based contracts with its customers to process the queries or provide features based on the customers’ requirements. When the Company receives a placed order, it recognizes revenue at a point in time when the queries are processed, or the features are utilized by the customers.

For certain arrangements, customers are required to pay the Company before the services are delivered. For other arrangements, the Company provides customers with a credit term under six months.

Other revenue recognition related policies

Timing of revenue recognition may differ from the timing of invoicing to customers. Some customers are required to pay before the services are delivered to the customer. When either party to a revenue contract has performed, the Company recognizes a contract asset or a contract liability on the consolidated balance sheet, depending on the relationship between the Company’s performance and the customer’s payment.

Contract assets represent amounts related to the Company’s rights to consideration received for private-cloud-based service and are included in “Prepayments and other assets” on the consolidated balance sheets. Amount of contract assets was not material as of December 31, 2020 and 2021, respectively.

Contract liabilities are mainly related to fees for services to be provided over the service period, which are presented as “Deferred revenue” on the consolidated balance sheets. Revenue recognized for the years ended December 31, 2020 and 2021 that was included in contract liabilities as of January 1, 2020 and 2021 was

RMB34,449

and

RMB62,790 (US$9,853)

respectively. A summary of contract liabilities is as follows:


	As of December 31,
	2020		2021
	RMB		RMB		US$

Contract liabilities		71,141		80,405		12,617

Customer deposits relate to customer’s unused balances that are refundable. Once this balance is utilized by the customer, the corresponding amount would be recognized as revenue.

As of December 31, 2020 and 2021, the Company’s unsatisfied (or partially unsatisfied) performance obligations in contracts with its customers was RMB31,951 and

RMB42,019 (US$6,594)

respectively. The Company expects to recognize the majority of its remaining performance obligations as revenue within the next year.

Costs of revenues

Cost of revenues consists primarily of the cost of purchasing ad inventory associated with targeted marketing services and channel cost associated with JG Alliance, bandwidth cost, staff costs and depreciation of servers used for revenue generating services. Starting from January 1, 2021, the Company had fully exited the targeted marketing business and the cost of revenues since then is only incurred from SAAS Businesses.

Research and development

Research and development expenses are primarily incurred in the development of new services, new features, and general improvement of the Company’s technology infrastructure to support its business operations. Research and development costs are expensed as incurred unless such costs qualify for capitalization as software development costs. In order to qualify for capitalization, (i) the preliminary project should be completed, (ii) management has committed to funding the project and it is probable that the project will be completed and the software will be used to perform the function intended, and (iii) it will result in significant additional functionality in the Company’s services. No research and development costs were capitalized during any of the years presented as the Company has not met all of the necessary capitalization requirements.

Advertising expenses

Advertising expenses, including promotion expenses, are charged to “sales and marketing expenses” as incurred. Advertising expenses amounted to RMB17,311, RMB9,789 and RMB12,767

(US$2,003) for the years ended December 31, 2019, 2020 and 2021, respectively.

Other income (expenses)

Other income/(expenses) includes impairment loss of financial assets, government grants and profit-sharing program with Depositary Bank related to ADSs depositary. For the year ended December 31, 2021, impairment losses of RMB25,370

(US$3,981) of long-term investments and RMB528

(US$83) of loans receivables are recognized. For the year ended December 31, 2020, impairment losses of RMB39,181 of long-term investments and RMB4,500

of loans receivables are recognized. No such impairment losses occurred for the years ended December 31, 2019. Income from profit- sharing program is recognized as

non-current

deferred revenue over five-year period as specified in the contract based on certain parameters.

Government grants

Government grants primarily consist of financial grants received from provincial and local governments for operating a business in their jurisdictions and compliance with specific policies promoted by the local governments. For certain government grants, there are no defined rules and regulations to govern the criteria necessary for companies to receive such benefits, and the amount of financial subsidy is determined at the discretion of the relevant government authorities. The government grants of

non-operating

nature with no further conditions to be met are recorded as

non-operating

income in “Other income (expenses)” when received. When the grant relates to an expense item, it is recognized in the consolidated statement of comprehensive loss over the period necessary to match the grant to the related costs. Where the grant relates to an asset acquisition, it is recognized in the consolidated statements of comprehensive loss in proportion to the depreciation of the related assets.

Operating leases

Leases where substantially all the risks and rewards of ownership of assets remain with the lessor are accounted for as operating leases. Rentals applicable to such operating leases are recognized on a straight-line basis over the lease term. The Company had no capital leases during the years presented.

Employee defined contribution plan

Full time employees of the Company in the PRC participate in a government mandated defined contribution plan pursuant to which certain pension benefits, medical care, unemployment insurance, employee housing fund, and other welfare benefits are provided to employees. Chinese labor regulations require that the Company make contributions to the government for these benefits based on a certain percentage of the employee’s salaries. The Company has no legal obligation for the benefits beyond the contributions. The total amount that was expensed as incurred was RMB20,724, RMB10,556 and RMB16,714

(US$2,623) for the years ended December 31, 2019, 2020 and 2021, respectively.

Income taxes

The Company accounts for income taxes using the liability approach and recognizes deferred tax assets and liabilities for the expected future consequences of events that have been recognized in the consolidated financial statements or in the Company’s tax returns. Deferred tax assets and liabilities are recognized on the basis of the temporary differences that exist between the tax basis of assets and liabilities and their reported amounts in the consolidated financial statements using enacted tax rates in effect for the year end in which the differences are expected to reverse. Changes in deferred tax assets and liabilities are recorded in earnings. Deferred tax assets are reduced by a valuation allowance through a charge to income tax expense when, in the opinion of management, it is

more-likely-than-not

that a portion of or all of the deferred tax assets will not be realized. The Company evaluates the potential for recovery of deferred tax assets by estimating the future taxable profits expected and considering prudent and feasible tax planning strategies. The components of the deferred tax assets and liabilities are classified as

non-current.

The Company accounts for uncertainty in income taxes recognized in the consolidated financial statements by applying a

two-step

process to determine the amount of the benefit to be recognized. First, the tax position must be evaluated to determine the likelihood that it will be sustained upon external examination by the taxing authorities. If the tax position is deemed

more-likely-than-not

to be sustained (defined as a likelihood of more than fifty percent of being sustained upon an audit, based on the technical merits of the tax position), the tax position is then assessed to determine the amount of benefits to recognize in the consolidated financial statements. The amount of the benefits that may be recognized is the largest amount that has a greater than 50% likelihood of being realized upon ultimate settlement. Interest and penalties on income taxes will be classified as a component of the provisions for income taxes.

The Company evaluated its income tax uncertainty under ASC 740. ASC 740 clarifies the accounting for uncertainty in income taxes by prescribing the recognition threshold a tax position is required to meet before being recognized in the financial statements. The Company elects to classify interest and penalties related to an uncertain tax position, if and when required, as part of income tax expense in the consolidated statements of comprehensive loss.

The Company did not recognize any income tax due to uncertain tax position or incur any interest and penalties related to potential underpaid income tax expenses during the years presented.

Share-based compensation

In accordance with ASC 718,

Compensation-Stock Compensation,

the Company determines whether an award granted to its employees should be classified and accounted for as a liability award or equity award. The Company’s share-based compensation to its employees which were classified as equity awards were recognized in the consolidated statements of comprehensive loss based on the grant date fair value. The Company’s share-based compensation to its employees which were classified as liability awards were recognized in the consolidated statements of comprehensive loss based on the fair value at each reporting date until settlement. The Company early adopted Accounting Standard Update (“ASU”) ASU

2016-09—

Compensation—Stock Compensation (Topic 718): Improvements to Employee Share-Based Payment Accounting

and elected to account for forfeitures as they occur.

A change in any of the terms or conditions of the awards is accounted for as a modification of the award. Incremental compensation cost is measured as the excess, if any, of the fair value of the modified award over the fair value of the original award immediately before its terms are modified, measured based on the fair value of the awards and other pertinent factors at the modification date. For vested awards, the Company recognizes incremental compensation cost in the period the modification occurs. For unvested awards, the Company recognizes over the remaining requisite service period, the sum of the incremental compensation cost and the remaining unrecognized compensation cost for the original award on the modification date. If the fair value of the modified award is lower than the fair value of the original award immediately before modification, the minimum compensation cost the Company recognizes is the cost of the original award.

Fair value measurements

The carrying amounts of financial assets and liabilities, such as cash equivalents, restricted cash, accounts receivable, other receivables within prepaid expenses and other current assets, balances with related parties, accounts payable, and other payables with accrued liabilities and other current liabilities, approximate their fair values because of the short maturity of these instruments. The carrying amounts of convertible notes were recognized based on residual proceeds after allocation to the derivative liabilities at fair market value. The estimated fair values of the convertible notes are based on a valuation methodology using market approach since it bears interest rates which approximate market interest rates of issuers of similar credit risk profile.

Comprehensive loss

Comprehensive loss is defined as the increase or decrease in equity of the Company during a year from transactions and other events and circumstances excluding transactions resulting from investments by owners and distributions to owners. Accumulated other comprehensive income of the Company includes the foreign currency translation adjustments.

Loss per share

In accordance with ASC 260,

Earning per Share

, basic loss per share is computed by dividing net loss attributable to common shareholders by the weighted average number of common shares outstanding during the period using the

two-class

method. Under the

two-class

method, net loss is allocated between common shares based on dividends declared (or accumulated) and participating rights in undistributed earnings as if all the earnings for the reporting period had been distributed. For the year ended December 31, 2021, the

two-class

method is applicable because the Company has two classes of common shares outstanding, Class A and Class B common shares, respectively. The participating rights (liquidation and dividend rights) of the holders of the Company’s Class A and Class B common shares are identical, except with respect to voting. As a result, and in accordance with ASC 260, as the liquidation and dividend rights are identical, the undistributed loss is allocated on a proportionate basis.

Diluted loss per share is computed by dividing net loss attributable to common shareholders as adjusted for the effect of dilutive common equivalent shares, if any, by the weighted average number of common and dilutive common equivalent shares outstanding during the years. Common equivalent shares consist of the common shares issuable upon the conversion of the Company’s contingently redeemable convertible preferred shares and the convertible senior notes using the

if-converted

method and common shares, including partially paid shares, issuable upon the exercise of the share options, using the treasury stock method. Common share equivalents

are

excluded from the computation of diluted loss per share if their effects would be anti-dilutive.

Concentration of risks

Concentration of credit risk

Financial assets that potentially expose the Company to concentrations of credit risk consist primarily of cash and cash equivalents, restricted cash, derivative assets, other receivables within prepayments and other current assets, short-term investments and accounts receivable.

The Company places its cash and cash equivalents with reputable financial institutions which have high-credit ratings. As of December 31, 2020 and 2021, the aggregate amount of cash and cash equivalents, derivative assets, short-term investments and restricted cash of RMB322,183 and RMB276,644 (US$43,412), respectively, were held at major financial institutions located in the PRC, and US$17,494 and US$2,186 (RMB13,927), respectively, were deposited with major financial institutions located outside the PRC. There has been no recent history of default related to these financial institutions. The Company continues to monitor the financial strength of the financial institutions. The Company manages credit risk of accounts receivable through ongoing monitoring of the outstanding balances.

Concentration of suppliers

Approximately 57.7%, 71.0% and 46.4% of advertising costs were paid to three

suppliers for the years ended December 31, 2019, 2020 and 2021, respectively.

Business and economic risk

The Company believes that changes in any of the following areas could have a material adverse effect on the Company’s future consolidated financial position, results of operations or cash flows: changes in the overall demand for services; competitive pressures due to new entrants; advances and new trends in new technologies and industry standards; changes in certain strategic relationships; regulatory considerations and risks associated with the Company’s ability to attract employees necessary to support its growth. The Company’s operations could also be adversely affected by significant political, regulatory, economic and social uncertainties in the PRC.

Currency convertibility risk

Substantially all of the Company’s businesses are transacted in RMB, which is not freely convertible into foreign currencies. All foreign exchange transactions take place either through the People’s Bank of China (“PBOC”) or other authorized financial institution at exchange rates quoted by PBOC. Approval of foreign currency payments by the PBOC or other regulatory institutions requires submitting a payment application form together with suppliers’ invoices and signed contracts.

Foreign currency exchange rate risk

The functional currency and the reporting currency of the Company are the US$ and the RMB, respectively. On June 19, 2010, the PBOC announced the end of the RMB’s de facto peg to the US$, a policy which was instituted in late 2008 in the face of the global financial crisis, to further reform the RMB exchange rate regime and to enhance the RMB’s exchange rate flexibility. On March 15, 2014, the People’s Bank of China announced the widening of the daily trading band for RMB against US$. The depreciation of the US$ against RMB was approximately 2.34%

in 2021. Most of the Company’s revenues and costs are denominated in RMB, while a portion of cash and cash equivalents, derivative assets, accounts receivable, and accounts payable are denominated in US$. Any significant revaluation of RMB may materially and adversely affect the Company’s consolidated revenues, earnings and financial position in US$.

Impact of

COVID-19

During the year ended December 31, 2020,

COVID-19

has had limited impact on the Company’s operations, including revenues declined compared to the prior period partly due to weakness in demand as its customers in certain industries are negatively impacted by

COVID-19.

For the year ended December 31, 2021, there has been gradual recovery of the Company’s overall business operations resulting from improving health statistics in China, which has also lessened the impact of COVID-19 on performance of the Company. However, the pandemic is still one of the triggers for evaluating whether there is impairment, as such the Company has provided allowances for loans receivable and recognized impairment charges on its long-term investments in the year ended December 31, 2021.

There are still uncertainties of

COVID-19’s

future impact, and the extent of the impact will depend on a number of factors, including the duration and severity of the pandemic; the uneven impact to certain industries; and the macroeconomic impact of government measures to contain the spread of

COVID-19

and related government stimulus measures. As a result, certain of the Company’s estimates and assumptions, including the allowance for accounts and the valuation of certain equity investments subject to impairment assessments, require significant judgments and carry a higher degree of variabilities and volatilities that could result in material changes to the Company’s current estimates in future periods. The extent of the impact of the

COVID-19

on the Company’s operational and financial performance in the longer term will depend on future developments, including the duration of the outbreak and related travel advisories and restrictions and the impact of the

COVID-19

on overall demand for travel, all of which are highly uncertain and beyond the control of the Company and the impact cannot be reasonably estimated at this time.

Segment information

The Company’s chief operating decision maker is the Chief Executive Officer, who makes resource allocation decisions and assesses performance based on the consolidated financial results. As a result, the Company has only one reportable segment.

As the Company generates substantially most of its revenues in the PRC, and substantially all of the Company’s long-lived assets and revenues are located in and derived from PRC, no geographical segments are presented.

Recently issued accounting pronouncements

As a company with less than US$1.07 billion in revenue for the last fiscal year, the Company qualifies as an “emerging growth company” pursuant to the Jumpstart Our Business Startups Act of 2012 (the “JOBS Act”). An emerging growth company may take advantage of specified reduced reporting and other requirements that are otherwise applicable generally to public companies. These provisions include a provision that an emerging growth company does not need to comply with any new or revised financial accounting standards until such date that a private company is otherwise required to comply with such new or revised accounting standards. The Company will take advantage of the extended transition period.

In February 2016, the FASB issued ASU

No. 2016-02,

Leases (

Topic 842

)

(“ASU 2016-02”). ASU 2016-02 modifies existing guidance for

off-balance

sheet treatment of a lessees’ operating leases by requiring lessees to recognize lease assets and lease liabilities. The Company is required to adopt ASU 2016-02 and the respective updates for annual reporting periods beginning after December 15, 2021. The Company will adopt this new standard from January 1, 2022 using a modified retrospective transition method and selects the transition option to continue to apply the legacy guidance in ASC 840,

Leases

, including its disclosure requirements. The Company will also elect the short-term lease exemption for certain classes of underlying assets with a lease term of 12 months or less. The Company currently believes the most significant change will be related to the recognition of

right-of-use

assets and lease liabilities on the Company’s balance sheet for certain

in-scope

operating leases. The Company does not expect any material impact on net assets and the consolidated statement of comprehensive loss as a result of adopting the new standard.

Accounts and notes receivable, net

12 Months Ended

Dec. 31, 2021

Receivables [Abstract]

Accounts receivable, net

3	Accounts and notes receivable, net


	As of December 31,
	2020			2021
	RMB			RMB			US$
Accounts and notes receivable		88,706			81,550			12,797
Less: allowance for doubtful accounts		(43,820	)		(37,690	)		(5,914	)

Total accounts and notes receivable, net		44,886			43,860			6,883

The following table presents the movement in the allowance for doubtful accounts:


	As of December 31,
	2020			2021
	RMB			RMB			US$
Balance at beginning of year		28,516			43,820			6,876
Provisions		18,732			(246	)		(39	)
Write-offs		(3,428	)		(5,884	)		(923	)

Balance at end of year		43,820			37,690			5,914

Prepayments and other current assets

12 Months Ended

Dec. 31, 2021

Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]

Prepayments and other current assets

4	Prepayments and other current assets

Prepayments and other current assets consist of the following:


			As of December 31,
			2020		2021
			RMB		RMB		US$
Receivables on behalf of third party advertising companies	(i	)		—		12,599		1,977
Prepaid service fee				12,028		11,410		1,790
VAT and other surcharges				10,467		5,618		882
Investment in a convertible loan				—		4,221		662
Loans granted to equity investees	(ii	)		500		3,000		471
Office rental deposit				636		919		144
Prepaid media cost				—		551		87
Receivables from sales of shares on behalf of employees				11,060		180		28
Refund from prepaid media cost				6,838		—		—
Others				7,484		8,172		1,282

Total prepayments and other current assets				49,013		46,670		7,323

(i)	Starting from January 1, 2021, the Company has fully exited the Targeted Marketing business and this balance represents the receivables the Company acts as agent and collects on behalf of third party advertising companies for targeted marketing related services.

(ii)

For the years ended December 31, 2019, 2020 and 2021, the Company recognized impairment charges on loans granted to equity investees of nil,

RMB4,500 and RMB528 (US$83)

The Company evaluates the impairment of the equity investments without readily determinable fair value along with loans the Company granted to those investees.

Property and Equipment, Net

12 Months Ended

Dec. 31, 2021

Property, Plant and Equipment [Abstract]

Property and equipment, net

5	Property and equipment, net

Property and equipment consist of the following:


	As of December 31,
	2020			2021
	RMB			RMB			US$
Office furniture and equipment		4,414			4,744			744
Computer equipment and servers		162,587			163,392			25,640
Leasehold improvements		100			5,451			855
Construction-in progress		2,840			85			13
Less: Accumulated depreciation and impairment		(96,419	)		(111,493	)		(17,495	)

Total property and equipment, net		73,522			62,179			9,757

The Company recognized impairment charges on property and equipment of RMB10,952 for the year ended December 31, 2020, which was a result of the Company’s “Going-Cloud” project undertaken. No impairment loss charges were recognized on property and equipment for the years ended December 31, 2019 and 2021.

Depreciation expense recognized for the years ended December 31, 2019, 2020 and 2021 were RMB30,059, RMB37,704 and RMB27,337 (US$4,290), respectively.

Intangible Assets, Net

12 Months Ended

Dec. 31, 2021

Goodwill and Intangible Assets Disclosure [Abstract]

Intangible assets

6	Intangible assets, net

Intangible assets consist of the following:


	As of December 31,
	2020			2021
	RMB			RMB			US$
Acquired computer software, systems and technology		15,693			13,623			2,138
Less: Accumulated amortization		(6,174	)		(8,225	)		(1,291	)

Total intangible assets, net		9,519			5,398			847

No impairment charges were recognized on intangible assets for the years ended December 31, 2019, 2020 and 2021, respectively.

The weighted average amortization period of intangible assets were 4.2 years, 3.9 years and 4.0 years for the years ended December 31, 2019, 2020 and 2021, respectively.

Amortization expense of intangible assets were RMB2,307, RMB4,366 and, RMB4,481 (US$703) for the years ended December 31, 2019, 2020 and 2021, respectively.

Estimated amortization expense relating to the existing intangible assets with finite lives for each of the next five years is as follows:


	RMB		US$
For the year ending December 31, 2022		2,782		437
2023		2,080		326
2024		522		82
2025		14		2
2026		—		—

There were no intangible assets with an indefinite useful life as of December 31, 2020 and 2021.

Long-Term Investments

12 Months Ended

Dec. 31, 2021

Investments, Debt and Equity Securities [Abstract]

Long-Term Investments

7	Long-term investments

Equity investments without readily determinable fair value

As of December 31, 2020, the carrying amount of the Group’s equity investments was RMB168,526, net of RMB38,739 in accumulated impairment.

As of December 31, 2021, the carrying amount of the Group’s equity investments was RMB141,926 (US$22,271), net of RMB63,902

(US$10,028) in accumulated impairment.

Impairment charges recognized on equity investments without readily determinable fair value was nil, RMB38,739 and RMB25,370

(US$3,981) for the years ended December 31, 2019, 2020 and 2021.

Total unrealized and realized gains and losses of equity investments without readily determinable fair values in 2019, 2020 and 2021 were as follows:


	For the years ended December 31
	2019		2020			2021
	RMB		RMB			RMB			US$
Gross unrealized gains (upward adjustments)		17,298		—			—			—
Gross unrealized losses (downward adjustments including impairment)		—		(39,181	)		(25,370	)		(3,981	)

Net unrealized gains/losses on equity investments held		17,298		(39,181	)		(25,370	)		(3,981	)
Net realized gains on equity investments sold		6,778		—			—			—

Total net gains/losses recognized in other income, net		24,076		(39,181	)		(25,370	)		(3,981	)

In 2018 and 2019, the Company acquired a total 5.93% of the share capital of Zhuoxuan, a

non-listed

company, for RMB7,265. The Company recognized a fair value gain of RMB3,043 in “other income” in 2019 due to the observable price change.

In 2017, the Company acquired 6.25% of the share capital of Shuwei, a

non-listed

company, for RMB10,000, and the Company’s ownership of share in Shuwei decreased to 4.27% in 2018 due to Shuwei’s subsequent rounds of financing. In 2019, the Company disposed certain portion of equity ownership of Shuwei with the consideration RMB10,000, and recognized realized gain of RMB6,778 and a fair value gain of RMB14,255 for the remaining portion of equity ownership 2.89% in “other income”.

Short-term loan

12 Months Ended

Dec. 31, 2021

Debt Disclosure [Abstract]

Short-term Debt [Text Block]

8	Short-term loan


	As of December 31,
	2020		2021
	RMB		RMB		US$
Short-term bank borrowings		—		150,000		23,538

As of December 31, 2020, the Company does not have any short-term loan.

In April 2021, the Group borrowed a secured RMB denominated loan of RMB150,000

(US$23,538) with a fixed interest rate of 4.35% for a

one-year

term from the Shanghai Pudong Development Bank.

As of December 31, 2021, the total deposits in restricted cash pledged for the short-term loan was

RMB157,900

(US$24,778)

Deferred Revenue and Customer Deposits

12 Months Ended

Dec. 31, 2021

Revenue Recognition and Deferred Revenue [Abstract]

Deferred Revenue and Customer Deposits

9	Deferred revenue and customer deposits

Deferred revenue and customer deposits consist of the following:


	As of December 31,
	2020		2021
	RMB		RMB		US$
Deferred revenue		71,141		80,405		12,617
Customer deposits		38,041		39,586		6,212

Total deferred revenue and customer deposits – current		109,182		119,991		18,829

Deferred revenue - non-current		6,049		3,845		603

Roll-forward of customer deposits:


	Year ended December 31,
	2020			2021
	RMB			RMB			US$
Balance at beginning of year		37,923			38,041			5,969
Cash received from customers during the year		374,811			225,976			35,461
Revenue recognized during the year		(363,963	)		(220,333	)		(34,575	)
Refunds paid during the year		(10,730	)		(4,098	)		(643	)

Balance at end of the year		38,041			39,586			6,212

Accrued Liabilities and Other Current Liabilities

12 Months Ended

Dec. 31, 2021

Payables and Accruals [Abstract]

Accrued liabilities and other current liabilities

10	Accrued liabilities and other current liabilities

Accrued liabilities and other current liabilities consist of the following:


		As of December 31,
		2020		2021
		RMB		RMB		US$
Accrued payroll and welfare payables			59,511		52,947		8,309
Other taxes and surcharge			19,360		9,932		1,559
Service fees			5,481		5,233		821
Acquisition of intangible assets, property and equipment			3,858		840		132
Government grant			4,564		4,500		706
Rental and property management fee			3,278		3,418		536
Payables for sales of employees’ shares			10,308		180		28
Payables to third party advertising companies	(i)		—		4,066		638
Others			2,776		4,189		659

Total accrued liabilities and other current liabilities			109,136		85,305		13,388

(i)	Starting from January 1, 2021, the Company has fully exited the Targeted Marketing business and this balance represents the payments to third party advertising companies for targeted marketing related services as the Company acts as agent.

Share-Based Compensation

12 Months Ended

Dec. 31, 2021

Disclosure of Compensation Related Costs, Share-based Payments [Abstract]

Share-Based Compensation

11	Share-based compensation

Share option plans

2014 Incentive Plan

On July 23 2014, the Company’s board of directors and shareholders approved the 2014 Incentive Plan (the “2014 Plan”). Awards under the 2014 Plan vest to 4 years from the date of grant and expire no more than 10 years after the grant date. The Company reserved a total of 5,500,000 common shares for issuance under the 2014 Plan. As of December 31, 2021, 37,911 shares remain available for grant under the 2014 Plan.

2017 Incentive Plan

On March 1, 2017, the Company’s board of directors and shareholders approved the 2017 Incentive Plan (the “2017 Plan”). Awards under the 2017 Plan vest to 4 years from the date of grant and expire no more than 10 years after the grant date. The Company reserved a total of 6,015,137 common shares for issuance under the 2017 Plan. As of December 31, 2021, 934,572 shares remain available of grant under the 2017 Plan.

2021 Incentive Plan

In December 2021, the Company’s board of directors and shareholders approved the 2021 Incentive Plan (the “2021 Plan”). Awards under the 2021 Plan vest to 4 years from the date of grant and expire no more than 10 years after the grant date. The Company reserved a total of 4,000,000 common shares for issuance under the 2021 Plan. As of December 31, 2021, 4,000,000 shares remain available of grant under the 2021 Plan.

The exercise price, vesting and other conditions of individual awards are determined by the board of directors or any of the committees appointed by the board of directors to administer the 2014, 2017 and 2021 Plans. The awards are subject to multiple service vesting periods arranging from 1 to 4 years, and will expire 10 years after the date of award. Upon the termination of the Grantee’s

ontinuous

ervice, the Company has the right to repurchase the vested award or shares obtained.

Share options

The following table summarizes the share option activity for the year ended December 31, 2021:


Options Granted to Employees and Directors	Number of Options		Weighted- Average Exercise Price		Weighted- Average grant-date Fair Value per Option		Weighted Average Remaining Contractual Term (Years)		Aggregate Intrinsic Value
			RMB		RMB				RMB
Outstanding, December 31, 2020		7,200,816		8.48		17.03		7.27		232,933

Granted		1,367,791		7.26		24.61		—		—
Forfeited		652,406		11.77		21.07		—		—
Expired		—		—		—		—		—
Exercised		549,007		5.50		9.19		—		—
Cancelled		—		—		—		—		—

Outstanding, December 31, 2021		7,367,194		8.18		18.66		6.09		48,464

Vested and expected to vest at December 31, 2021		7,367,194		8.18		18.66		6.09		48,464

Vested at December 31, 2021		5,496,609		7.73		14.37		5.35		35,908

The aggregate intrinsic value in the table above represents the difference between the closing stock price on the last trading day in 2020 and 2021 and the option’s respective exercise price.

The weighted average grant date fair value of the share options granted during the years ended December 31, 2019, 2020 and 2021 were RMB50.18, RMB18.97 and RMB24.61

(US$3.86), respectively.

The aggregate fair value of options vested and recognized as expenses as of December 31, 2019, 2020 and 2021 were RMB47,284, RMB28,858 and RMB30,212

(US$4,741), respectively.

Total intrinsic value of options exercised for the years ended December 31, 2019, 2020 and 2021 were RMB53,338, RMB38,585 and RMB24,640

(US$3,867), respectively.

The aggregate unrecognized share-based compensation expense was RMB17,366 (US$2,725) as of December 31, 2021, which the Company expects to recognize over an estimated weighted-average period of 1.86 years.

The Company estimates the fair value of each award on grant date using the binomial option pricing model with the assistance of an independent third-party valuation firm. The binominal model requires the input of highly subjective assumptions, including the expected share price volatility and the suboptimal early exercise factor. For expected volatility, the Company has made reference to historical volatilities of several comparable companies. The suboptimal early exercise factor was estimated based on the Company’s expectation of exercise behavior of the grantees. The risk-free rate for periods within the contractual life of the options is based on the market yield of U.S. Treasury Bonds in effect at the time of grant. Prior to the IPO, the estimated fair value of the ordinary shares, at the option grant dates, were determined by the assistance of an independent third-party valuation firm. Subsequent to the IPO, fair value of the common shares is the price of the Company’s publicly traded shares. The Company’s management is ultimately responsible for the determination of the estimated fair value of its ordinary shares.

The Company recognizes share-based compensation expense using the accelerated recognition method over the requisite service period, which is generally subject to graded vesting.

The following table presents assumptions used to estimate the fair values of share options granted for the years ended December 31, 2019, 2020 and 2021:


	2019	2020	2021
Risk-free interest rate	1.65% - 2.54%	0.63% - 1.88%	0.94% - 1.70%
Dividend yield	0%	0%	0%
Expected volatility	44.23% - 44.71%	44.37% - 47.83%	47.45% - 56.62%
Weighted average expected volatility	44.53%	46.37%	50.26%
Expected exercise multiple	2.5	2.5 - 2.8	2.2 - 2.8

(i)	Risk-free interest rate – The risk-free interest rate for periods within the contractual life of the options is based on the US Treasury yield curve in effect at the time of the grant for a term consistent with the contractual term of the awards.

(ii)	Dividend yield – The dividend yield is estimated based on the Company’s expected dividend policy over the expected term of the options.

(iii)

Expected volatility – Expected volatility is estimated based on the historical volatility of common shares of several comparable publicly-traded companies in the same industry.

(iv)	Expected exercise multiple – Expected exercise multiple is estimated based on changes in expected intrinsic value of the option and the likelihood of early exercise by employees.

Restricted share units

Starting from September 4, 2018, the Company granted restricted Class A common shares of the Company (“Restricted Shares”).

A summary of the restricted share units for the year ended December 31, 2021 was stated below:


Restricted Share Units Granted to Employees and Directors	Number of Share Units		Weighted- Average Exercise Price		Weighted- Average grant-date Fair Value per Option		Weighted Average Remaining Contractual Term (Years)		Aggregate Intrinsic Value
			RMB		RMB				RMB
Outstanding, December 31, 2020		95,094		—		20.37		10.66		3,751

Granted		119,568		—		13.92		—		—
Forfeited		—		—		—		—		—
Expired		—		—		—		—		—
Exercised		95,096		—		19.09		—		—
Cancelled		—		—		—		—		—

Outstanding, December 31, 2021		119,566		—		14.94		9.88		1,189

Vested and expected to vest at December 31, 2021		119,566		—		14.94		9.88		1,189

Exercisable at December 31, 2021		—		—		—		—		—

The weighted average grant-date fair value per share of restricted share units granted for the years ended December 31, 2019, 2020 and 2021 were RMB45.09, RMB20.41 and RMB13.92 (US$2.18), respectively.

As of December 31, 2021, there was RMB1,144

(US$180) of unrecognized share-based compensation cost related to restricted shares, which the Company expects to recognize over an estimated weighted-average period of 0.86 year.

Total compensation costs recognized for the years ended December 31, 2019, 2020 and 2021 were as follows:


	Year ended December 31,
	2019		2020		2021
	RMB		RMB		RMB		US$
Cost of Revenue		73		4		41		6
Research and development		12,819		7,176		13,801		2,166
Sales and marketing		6,040		3,965		2,609		409
General and administrative		28,352		17,713		13,761		2,160

Total		47,284		28,858		30,212		4,741

Income Taxes

12 Months Ended

Dec. 31, 2021

Income Tax Disclosure [Abstract]

Income Taxes

12	Income taxes

Cayman Islands

Under the current tax laws of Cayman Islands, the Company and its subsidiaries are not subject to tax on income or capital gains. Besides, upon payment of dividends by the Company to its shareholders, no Cayman Islands withholding tax will be imposed.

British Virgin Islands

Under the current laws of the British Virgin Islands (“BVI”), the Company’s BVI incorporated subsidiary are not subject to tax on income or capital gains arising in BVI. In addition, upon payments of dividends by this entity to its shareholders, no BVI withholding tax will be imposed.

Hong Kong

Under the Hong Kong tax laws, the subsidiary in Hong Kong are subject to the Hong Kong profits tax rate at 16.5% and it may be exempted from income tax on its foreign-derived income and there are no withholding taxes in Hong Kong on remittance of dividends.

China

Effective from January 1, 2008, the PRC’s statutory, Enterprise Income Tax (“EIT”) rate is 25%. In accordance with the implementation rules of EIT Law, a qualified “High and New Technology Enterprise” (“HNTE”) is eligible for a preferential tax rate of 15%. The HNTE certificate is effective for a period of three years. An entity must file required supporting documents with the tax authority and ensure fulfillment of the relevant HNTE criteria before using the preferential rate. An entity could

re-apply

for the HNTE certificate when the prior certificate expires. The certificate of high and new technology enterprise of the VIE was obtained in November 2016 and expired in November 2019. The VIE obtained the certificate of high and new technology enterprise in December 2019 with a validity period of three years starting from December 2019 onwards. It was entitled to the preferential rate of 15% for 2019,2020 and 2021. In early 2021, the WFOE was recognized as an HNTE and was eligible for 15% preferential tax rate from 2020 to 2022.

The Company’s loss before income taxes consists of:


	As of December 31,
	2019			2020			2021
	RMB			RMB			RMB			US$
Cayman Islands		(16,716	)		(31,966	)		(23,555	)		(3,696	)
British Virgin Islands		(30	)		(27	)		(2	)		—
Hong Kong		(3,097	)		(1,790	)		(1,564	)		(245	)
China		(89,836	)		(191,206	)		(115,431	)		(18,114	)

Total loss before income taxes		(109,679	)		(224,989	)		(140,552	)		(22,055	)

Composition of income tax expense

The current and deferred portions of income tax expense included in the consolidated statements of comprehensive loss are as follows:


	As of December 31,
	2019			2020			2021
	RMB			RMB			RMB			US$
Current income tax expense		(162	)		(86	)		(32	)		(5	)
Deferred tax benefit		—			—			—			—

Total income tax expense		(162	)		(86	)		(32	)		(5	)

Reconciliation between expenses of income taxes

Reconciliation between the expense of income taxes computed by applying the statutory tax rate to loss before income taxes and the actual provision for income taxes is as follows:


	As of December 31,
	2020			2021
	RMB			RMB			US$
Loss before income tax		(224,989	)		(140,552	)		(22,055	)
Income tax expense computed at PRC statutory rate (25%)		(56,247	)		(35,138	)		(5,514	)
International tax rate differential		8,151			6,023			945
Preferential tax rate		21,963			21,437			3,364
Deferred tax items tax rate differential		(23,337	)		(22,935	)		(3,599	)
Research and development super-deduction		(27,455	)		(32,595	)		(5,115	)
Non-deductible expenses		7,132			8,092			1,270
Deferred tax expenses		347			—			—
Recognition of prior year tax loss/ Expired prior year tax loss		3,382			(4,851	)		(761	)
Changes in valuation allowance		66,150			59,999			9,415

Income tax expense		86			32			5

Deferred tax assets and liabilities

The tax effects of temporary differences that give rise to the deferred tax balances as of December 31, 2020 and 2021 are as follows:


	As of December 31,
	2020			2021
	RMB			RMB			US$
Deferred tax assets
Provision for doubtful debts		23,418			27,327			4,288
Accrued expense		10,841			12,923			2,028
Net operating loss carry forward		164,559			218,042			34,216
Government grant related to assets		684			1,411			221
Property and equipment depreciation		144			—			—
Estimated liabilities		7			—			—
Less: Valuation allowance		(188,119	)		(248,118	)		(38,935	)
Total deferred tax assets		11,534			11,585			1,818
Deferred tax liabilities
Property and equipment depreciation		—			(867	)		(136	)
Net unrealized gain on equity investments held		(3,564	)		(3,564	)		(559	)
Unrealized loan interest income		(7,970	)		(7,154	)		(1,123	)
Total deferred tax liabilities		(11,534	)		(11,585	)		(1,818	)
Net deferred tax assets		—			—			—
Net deferred tax liabilities		—			—			—

The Company operates through its WFOE and VIE and evaluates the potential realization of deferred tax assets on an entity basis.

The

Company recorded valuation allowance against deferred tax assets of those entities that were in a three-year cumulative financial loss and are not forecasting profits in the near future as of December 31, 2020 and 2021. In making such determination, the Company also evaluated a variety of factors including the Company’s operating history, accumulated deficit, existence of taxable temporary differences and reversal periods.

The Company had deferred tax assets related to net operating loss carry forwards of

RMB164,559

and RMB218,042

(US$34,216) from its WFOE and the VIE in China as of December 31, 2020 and 2021, which can be carried forward to offset taxable income. The net operating loss of WOFE and VIE will expire in years 2022 to 2031 if not utilized.

The Company did not record any dividend withholding tax, as there were no undistributed earnings arising from the WFOE noted as of December 31, 2020 and 2021.

As of December 31, 2020 and 2021, the Company concluded that there was no significant tax uncertainties in its consolidated financial results. The Company did not

record any interest and penalties related to an uncertain tax position for each of the year ended December 31, 2020 and 2021. The Company does not expect the amount of unrecognized tax benefits would increase significantly in the next 12 months.

In accordance with relevant PRC tax administration laws, the tax year from

2016 through 2021 remain open to examination by the respective tax authorities.

The Company may also be subject to the examinations of the tax filings in other jurisdictions, which are not material to the consolidated financial statements.

- Definition

The entire disclosure for income taxes. Disclosures may include net deferred tax liability or asset recognized in an enterprise's statement of financial position, net change during the year in the total valuation allowance, approximate tax effect of each type of temporary difference and carryforward that gives rise to a significant portion of deferred tax liabilities and deferred tax assets, utilization of a tax carryback, and tax uncertainties information.

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 740
-SubTopic 10
-Section 50
-Paragraph 21
-URI http://asc.fasb.org/extlink&oid=121826272&loc=d3e32857-109319

Reference 2: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 740
-SubTopic 10
-Section S99
-Paragraph 2
-Subparagraph (SAB Topic 11.C)
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Reference 3: http://www.xbrl.org/2003/role/disclosureRef
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Reference 4: http://www.xbrl.org/2003/role/disclosureRef
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Reference 7: http://www.xbrl.org/2003/role/disclosureRef
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-Name Accounting Standards Codification
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Reference 8: http://www.xbrl.org/2003/role/disclosureRef
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Reference 9: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
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-Subparagraph (SX 210.4-08(h)(2))
-URI http://asc.fasb.org/extlink&oid=120395691&loc=d3e23780-122690

+ Details

Convertible Notes

12 Months Ended

Dec. 31, 2021

Debt Disclosure [Abstract]

Convertible Notes

13	Convertible notes

On April 17, 2018, the Company issued zero coupon convertible notes (the “Convertible Notes”) due 2021 in an aggregate principal amount of US$35,000 to one existing and one new investor. The Convertible Notes will mature on their third anniversary date. Holders of the convertible notes may, at their option during a period starting from the issue date until seven days prior to the maturity of the notes, subject to certain exceptions, convert the notes into common shares of the Company at the then applicable conversion price, which is initially US$11.76 per share, subject to certain anti-dilution and other adjustments (the “Conversion Option”). On the commitment date, the conversion option did not qualify for derivative accounting as the underlying common shares which the Convertible Note could be converted into were not publicly traded nor could they be readily convertible into cash in accordance with ASC

815-15

and ASC

815-40.

Upon the initial public offering, whilst the net settlement criteria is subsequently met, the Conversion Option continued not to qualify for derivative accounting as it meets the scope exception provided for under ASC

815-10-15-74(a).

If no qualified IPO were to occur within two years of the issue date, the outstanding obligation at their principal amount with an amount representing a total internal rate of return of 8% per annum, under the Convertible Notes would be immediately due and payable (“Contingent Redemption Option”). If the event of default as defined in the Convertible Notes were to occur, a simple interest of 15% will accrue on the principal. If the Company fails to deliver and register title to any shares following conversion of any Convertible Note, an interest represents a total internal rate of return of 15% per annum will accrue on the principal (both “Contingent Interest Feature”).

The Company evaluated and determined there were no embedded derivatives requiring bifurcation and to determine if there were any beneficial conversion features (“BCF”).

The Company also evaluated the Contingent Redemption Option and Contingent Interest Feature contained in the Convertible Notes in accordance with ASC 815. Both features qualify for derivative accounting as they are not clearly and closely related to the debt host and will be accounted for as a single compound derivative. At issuance date, the Company recognized a derivative liability of US$3,224, which was subsequently accounted for at fair value with a change in fair value of US$3,224 recognized in current earnings for the year ended December 31, 2018 due to a qualified IPO.

Furthermore, as the most favorable conversion price used to measure the BCF for the Convertible Note was the issuance price of US$11.76, no BCF was recognized for the Convertible Note as the fair value per ordinary share at the commitment date was US$9.87, which was less than the most favorable conversion price.

Both principal amount subsequent to the bifurcation of its compound derivative and the issuance costs are amortized as interest expense using the effective interest rate method through the maturity dates of the convertible notes. The effective interest rate was 4.69%.

During 2021

US$35 million of convertible notes due in April 2021 were fully

repaid

. As of December 31, 2021, the balance of convertible notes was nil.

The principal amount, contingent redemption feature, contingent interest feature and debt issuance costs as of December 31, 2021 were as follows:


	As of December 31, 2020			Charge to profit and loss		Redemption			Foreign currency translation adjustment		As of December 31, 2021
	RMB			RMB		RMB			RMB		RMB		US$
Principal amount		228,372			—		(228,508	)		136		—		—

Contingent redemption feature, contingent interest feature and debt issuance costs		(3,143	)		3,108		—			35		—		—

Total		225,229			3,108		(228,508	)		171		—		—

Commitments and contingencies

12 Months Ended

Dec. 31, 2021

Commitments and Contingencies Disclosure [Abstract]

Commitments and Contingencies

14	Commitments and contingencies

Operating lease commitments

The Company leases office premises in the PRC under

non-cancellable

operating leases ranging from one year to five years. Payments under operating leases are expensed on a straight-line basis over the periods of the respective leases.

Total operating lease expenses were RMB16,380 and RMB16,584 and RMB12,707

(US$1,994) for the years ended December 31, 2019, 2020 and 2021, respectively.

As of December 31, 2021, future minimum payments under

non-cancellable

operating leases were as follows:


	RMB		US$
2022		9,333		1,465
2023		6,577		1,032
2024		5,381		844
Total		21,291		3,341

The Company’s operating lease commitments have no renewal options, rent escalation clauses and restrictions or contingent rents. There are no lease payments in 2025 and after.

Capital commitments

As of December 31, 2021, future minimum payment under

non-cancellable

purchase commitment for consulting service is nil.

Share Capital

12 Months Ended

Dec. 31, 2021

Equity [Abstract]

Share capital

15	Share capital

During the year ended December 31, 2019, the Company

had repurchased under the Repurchase Plan an aggregate of 920,606 ADSs, representing 613,737 Class A common shares. As of December 31, 2019, the Company has no plan for cancellation of these repurchased shares. These shares were recorded at their purchase cost on the consolidated balance sheets. As at December 31, 2019, there were 60,106,037 and 17,000,189 Class A and Class B ordinary shares outstanding respectively.

During the year

ended December 31, 2020 and 2021, no ADS were repurchased by the Company. As of December 31, 2020 and 2021, total share repurchased under the Repurchase Plan was an aggregate of 920,606 ADSs, representing 613,737 Class A common shares.

As at December 31, 2020, there were 61,392,170 and 17,000,189 Class A and Class B ordinary shares outstanding respectively.

As at December 31, 2021, there were 62,036,273 and 17,000,189 Class A and Class B ordinary shares outstanding respectively.

Basic and diluted loss per share is calculated as follows:


	For the year ended December 31, 2019						For the year ended December 31, 2020						For the year ended December 31, 2021
	Class A			Class B			Class A			Class B			Class A						Class B
	RMB			RMB			RMB			RMB			RMB			US$			RMB			US$
Numerator:
Net loss attributable to Class A and Class B common shareholders		(85,502	)		(24,339	)		(175,650	)		(49,425	)		(110,258	)		(17,301	)		(30,326	)		(4,759	)
Net loss attributable to common shareholders		(85,502	)		(24,339	)		(175,650	)		(49,425	)		(110,258	)		(17,301	)		(30,326	)		(4,759	)

Denominator:
Weighted average number of shares used in calculating basic and diluted loss per share		59,721,341			17,000,189			60,415,978			17,000,189			61,809,501			61,809,501			17,000,189			17,000,189

Basic and diluted loss per share		(1.43	)		(1.43	)		(2.91	)		(2.91	)		(1.78	)		(0.28	)		(1.78	)		(0.28	)

For the years ended December 31, 2019, 2020 and 2021, the

two-class

method is applicable because the Company has Class A and Class B ordinary shares outstanding, and both classes have contractual rights with regards to dividends and distributions upon liquidation of the Company. The effect of all outstanding share options, restricted share units and convertible notes were excluded from the computation of diluted loss per share for the years ended December 31, 2019, 2020 and 2021 as their effects would be anti-dilutive.

- Definition

The entire disclosure for shareholders' equity comprised of portions attributable to the parent entity and noncontrolling interest, including other comprehensive income. Includes, but is not limited to, balances of common stock, preferred stock, additional paid-in capital, other capital and retained earnings, accumulated balance for each classification of other comprehensive income and amount of comprehensive income.

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
-SubTopic 10
-Section 50
-Paragraph 13
-Subparagraph (b)
-URI http://asc.fasb.org/extlink&oid=123467817&loc=SL123496158-112644

Reference 2: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
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-URI http://asc.fasb.org/extlink&oid=123467817&loc=SL123496158-112644

Reference 3: http://www.xbrl.org/2003/role/disclosureRef
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-Name Accounting Standards Codification
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Reference 4: http://www.xbrl.org/2003/role/disclosureRef
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Reference 5: http://www.xbrl.org/2003/role/disclosureRef
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Reference 7: http://www.xbrl.org/2003/role/disclosureRef
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Reference 9: http://www.xbrl.org/2003/role/disclosureRef
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-Name Accounting Standards Codification
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Reference 10: http://www.xbrl.org/2003/role/disclosureRef
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-Name Accounting Standards Codification
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Reference 11: http://www.xbrl.org/2003/role/disclosureRef
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Reference 12: http://www.xbrl.org/2003/role/disclosureRef
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-Name Accounting Standards Codification
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Reference 14: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
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-URI http://asc.fasb.org/extlink&oid=123467817&loc=SL123496158-112644

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-Publisher FASB
-Name Accounting Standards Codification
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+ Details

Related Party Transactions

12 Months Ended

Dec. 31, 2021

Related Party Transactions

16	Related party transactions

The table below sets forth the major related parties and their relationships with the Company:


Name of related parties		Relationship
Weidong Luo		Founder, Chief Executive Officer
Shenzhen Weixunyitong Information Technology Co., Ltd.		Company that is significantly influenced by Weidong Luo
Guangzhou Tianlang Network Technology Co., Ltd.		Company that is significantly influenced by Weidong Luo

Details of related party balances as of December 31, 2020 and 2021 are as follows:

16.1 Amounts due from related parties


			As of December 31,
			2020		2021
			RMB		RMB		US$
Guangzhou Tianlang Network Technology Co., Ltd.				—		35		5

Total amounts due from related parties	(i	)		—		35		5

16.2	Amounts due to related parties


			As of December 31,
			2020		2021
			RMB		RMB		US$
Guangzhou Tianlang Network Technology Co., Ltd.				—		54		8

Total amounts due to related parties	(i	)		—		54		8

Details of related party transactions for the years ended December 31, 2019, 2020 and 2021 are as follows:

16.3	Transactions with related parties


					For the year ended December 31,
			2019		2020		2021
			RMB		RMB		RMB		US$
Services provided to:	(i	)
Guangzhou Tianlang Network Technology Co., Ltd.				266		—		100		16

Services received from:	(ii	)
Shenzhen Weixunyitong Information Technology Co.,Ltd.				11,600		—		—		—

(i)	The Company entered into agreements with Guangzhou Tianlang Network Technology Co., Ltd. to provide advertising services and JG Alliance service in 2021 and to provide certain data solutions and targeted marketing services in 2019.

(ii)	The Company entered into an agreement with Shenzhen Weixunyitong Information Technology Co., Ltd to purchase ad inventory in 2019.

Revenues

12 Months Ended

Dec. 31, 2021

Revenue from Contract with Customer [Abstract]

Revenues

Revenues consist of the following:


	Year ended December 31,
	2019		2020		2021
	RMB		RMB		RMB		US$
Targeted Marketing		696,190		213,662		—		—

SAAS Businesses
Developer Services		93,553		173,457		252,859		39,679
Vertical Applications		116,715		84,495		104,463		16,393

Total SAAS Businesses		210,268		257,952		357,322		56,072

Total revenues		906,458		471,614		357,322		56,072

For the years ended December 31, 2019, 2020 and 2021, revenues recognized at the point in time are RMB784,442, RMB342,542 and RMB222,856

(US$34,971), respectively. For the years ended December 31, 2019, 2020 and 2021, revenues recognized over time are RMB122,016, RMB129,072 and RMB134,466

(US$21,101), respectively.

Starting from January 1, 2021, the Company has fully exited the Target Marketing business and financial results since then only reflect SAAS Businesses.

- Definition

The entire disclosure of revenue from contract with customer to transfer good or service and to transfer nonfinancial asset. Includes, but is not limited to, disaggregation of revenue, credit loss recognized from contract with customer, judgment and change in judgment related to contract with customer, and asset recognized from cost incurred to obtain or fulfill contract with customer. Excludes insurance and lease contracts.

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 606
-URI http://asc.fasb.org/topic&trid=49130388

Reference 2: http://www.xbrl.org/2003/role/disclosureRef
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-Name Accounting Standards Codification
-Topic 606
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-Name Accounting Standards Codification
-Topic 606
-SubTopic 10
-Section 50
-Paragraph 12
-Subparagraph (d)
-URI http://asc.fasb.org/extlink&oid=123351226&loc=SL49130554-203045

Reference 9: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 606
-SubTopic 10
-Section 50
-Paragraph 15
-URI http://asc.fasb.org/extlink&oid=123351226&loc=SL49130558-203045

Reference 10: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 606
-SubTopic 10
-Section 50
-Paragraph 12
-Subparagraph (c)
-URI http://asc.fasb.org/extlink&oid=123351226&loc=SL49130554-203045

+ Details

Other income (expenses)

12 Months Ended

Dec. 31, 2021

Other Income, Nonoperating [Abstract]

Other income (expenses)

18	Other income (expenses)


	Year ended December 31,
	2019		2020			2021
	RMB		RMB			RMB			US$
Government grants		12,546		10,346			20,879			3,276
Gain on an equity investment sold (Note 7)		6,778		—			—			—
Unrealized gain on equity investments held (Note 7)		17,298		—			—			—
Impairment for long-term investments (Note 7)		—		(39,181	)		(25,370	)		(3,981	)
Impairment for loan receivables (Note 4)		—		(4,500	)		(528	)		(83	)
Income from ADR profit-sharing program		2,190		2,257			2,111			332
Others		—		264			—			—

Total		38,812		(30,814	)		(2,908	)		(456	)

Short-term investments

12 Months Ended

Dec. 31, 2021

Debt Securities, Held-to-maturity, Fair Value to Amortized Cost [Abstract]

Short-term investments

19	Short-term investments

Short-term

held-to-maturity

securities were mainly deposits in commercial banks with maturities less than one year and structured deposits issued by commercial banks and other financial intuitions for which the Company has the positive intent and ability to hold those securities to maturity.

Short-term investments classification as of December 31, 2020 and 2021 were shown as below:

As of December 31, 2020

Cost or
Amortized
cost

Gross
unrecognized
holding
gains

Gross
unrecognized
holding
losses

Gross
unrecognized
gains

Gross
unrecognized
losses

Fair value

RMB

Held-to-maturity

debt investments

80,000

—

80,000


	As of December 31, 2021
	Cost or Amortized cost				Gross unrecognized holding gains		Gross unrecognized holding losses		Gross unrecognized gains		Gross unrecognized losses		Fair value
	RMB		USD										RMB		USD
Held-to-maturity debt investments		30,000		4,708		—		—		—		—		30,000		4,708

As of December 31, 2020, the Company’s short-term investments comprise primarily of principal guaranteed structured deposits placed with financial institutions with maturities within twelve months and interest rates indexed to gold price. The indexation of interest rates to gold prices are considered embedded derivatives that are separated from the host contract of bank structured deposits and are recorded separately in “Derivative assets” and measured at fair value in the consolidated balance sheets. The fair value of the derivatives assets is disclosed in Note 20.

As of December 31, 2021, the Company’s short-term investments only comprises of time deposits with original maturities over three months.

Fair value measurements

12 Months Ended

Dec. 31, 2021

Fair Value Disclosures [Abstract]

Fair value measurements

20	Fair value measurements

ASC

820-10,

Fair Value Measurements and Disclosures: Overall

, establishes a three-tier fair value hierarchy, which prioritizes the inputs used in measuring fair value as follows:

Level 1 — Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active markets

Level 2 — Include other inputs that are directly or indirectly observable in the marketplace

Level 3 — Unobservable inputs which are supported by little or no market activity

ASC

820-10

describes three main approaches to measuring the fair value of assets and liabilities: (1) market approach; (2) income approach and (3) cost approach. The market approach uses prices and other relevant information generated from market transactions involving identical or comparable assets or liabilities. The income approach uses valuation techniques to convert future amounts to a single present value amount. The measurement is based on the value indicated by current market expectations about those future amounts. The cost approach is based on the amount that would currently be required to replace an asset.

Assets and liabilities measured or disclosed at fair value

The Company measures bifurcated embedded redemption feature derivative of convertible notes at fair value on a recurring basis, which is classified within Level 3 as the fair value is measured based on risk-free interest rate, volatility, mature date, conversion price, and other factors. There are no derivative liabilities as of December 31, 2020 and 2021, respectively. For further information on the convertible notes see Note 13.

The Company measures derivative assets at fair value on a recurring basis. The derivative assets are classified within Level 2 as the fair value is measured by using inputs derived from or corroborated by observable market data. The Company had RMB100 and RMB5,989 (US$940) of derivative asset

as of December 31, 2020 and 2021 respectively.

The Company’s

non-financial

long-lived assets, such as intangible assets and property and equipment, would be measured at fair value only if they were determined to be impaired. Company uses a combination of valuation methodologies, including market approach based on the Company’s best estimate to determine the fair value of these

non-financial

assets. The Company measures

non-recurring

fair value measurements as of the observable transaction dates. The fair value (Level 2) was evaluated for certain property and equipment based on quoted prices for similar assets in markets that are not active.

For equity investments accounted for under the measurement alternative, when there are observable price changes in orderly transactions for identical or similar investments of the same issuer, the investments are

re-measured

to fair value (Note 7). The

non-recurring

fair value measurements to the carrying amount of an investment usually requires management to estimate a price adjustment for the different rights and obligations between a similar instrument of the same issuer with an observable price change in an orderly transaction and the investment held by the Company. These

non-recurring

fair value measurements were measured as of the observable transaction dates. The valuation methodologies involved require management to use the observable transaction price at the transaction date and other unobservable inputs (level 3) such as volatility of comparable companies and probability of exit events as it relates to liquidation, redemption preferences and qualified IPO.

The Company measures certain financial assets, including equity securities accounted for at fair value using measurement alternative at fair value on a

non-recurring

basis only if an impairment loss or upward valuation were to be recognized.

For the year ended December 31, 2020, assets measured at fair value are summarized below:


			Fair value measurement at December 31, 2020 using
	Total Fair Value at December 31, 2020		Quoted prices in active markets for identical assets (Level 1)		Significant other observable inputs (Level 2)		Significant unobservable inputs (Level 3)		Fair value adjustment
	RMB		RMB		RMB		RMB		RMB
Fair value measurements on a recurring basis:
Derivative assets		100		—		100		—		—
Fair value measurement on a non-recurring basis:
Equity investments accounted for at fair value using the alternative measurement		—		—		—		—		(38,739	)
Property and equipment, net		4,505		—		4,505		—		(10,952	)

Total assets and liabilities measured at fair value		4,605		—		4,605		—		(49,691	)

For the year ended December 31, 2021, assets measured at fair value are summarized below:


					Fair value measurement at December 31, 2021 using
	Total Fair Value at December 31, 2021				Quoted prices in active markets for identical assets (Level 1)		Significant other observable inputs (Level 2)		Significant unobservable inputs (Level 3)		Fair value adjustment
	RMB		USD		RMB		RMB		RMB		RMB
Fair value measurements on a recurring basis
Derivative assets		5,989		940		—		5,989		—		5,989
Fair value measurement on a non-recurring basis
Equity investments accounted for at fair value using the alternative measurement (i)		585		92		—		—		585		(25,340	)

Total assets and liabilities measured at fair value		6,574		1,032		—		5,989		585		(19,351	)

(i) For equity securities accounted for under the measurement alternative, when there are observable price changes in orderly transactions for identical or similar investments of the same issuer, the investments are

re-measured

to fair value. The Company recognized impairment charges of long-term investments during the year ended December 31, 2021.

- Definition

The entire disclosure for the fair value of financial instruments (as defined), including financial assets and financial liabilities (collectively, as defined), and the measurements of those instruments as well as disclosures related to the fair value of non-financial assets and liabilities. Such disclosures about the financial instruments, assets, and liabilities would include: (1) the fair value of the required items together with their carrying amounts (as appropriate); (2) for items for which it is not practicable to estimate fair value, disclosure would include: (a) information pertinent to estimating fair value (including, carrying amount, effective interest rate, and maturity, and (b) the reasons why it is not practicable to estimate fair value; (3) significant concentrations of credit risk including: (a) information about the activity, region, or economic characteristics identifying a concentration, (b) the maximum amount of loss the entity is exposed to based on the gross fair value of the related item, (c) policy for requiring collateral or other security and information as to accessing such collateral or security, and (d) the nature and brief description of such collateral or security; (4) quantitative information about market risks and how such risks are managed; (5) for items measured on both a recurring and nonrecurring basis information regarding the inputs used to develop the fair value measurement; and (6) for items presented in the financial statement for which fair value measurement is elected: (a) information necessary to understand the reasons for the election, (b) discussion of the effect of fair value changes on earnings, (c) a description of [similar groups] items for which the election is made and the relation thereof to the balance sheet, the aggregate carrying value of items included in the balance sheet that are not eligible for the election; (7) all other required (as defined) and desired information.

+ References + Details

Subsequent Event

12 Months Ended

Dec. 31, 2021

Subsequent Events [Abstract]

Subsequent Event

21	Subsequent Event

On January 27, 2022 (the “Effective Date”), the Company entered into a revolving Line of Credit Agreement (the “Agreement”) with Baosheng County Bank (“Baosheng Bank”). The Baosheng Bank Agreement provided the Company with a line of credit up to RMB10,000 (the “Line of Credit”), representing the maximum aggregate amount of the advances of funds from the Line of Credit that may be outstanding at any time under the Line of Credit. The Company may draw down from the Line of Credit at any time through the day immediately preceding the third annual anniversary of the Effective Date. Interest will be payable at the rate of 7.5% per annum, and payable monthly on a pro rata basis. On March 31, 2022, the Company has drawn down RMB10,000 from Baosheng Bank under the Agreement for general corporate purposes.

On March 8, 2022, the Company completed the acquisition of 52.37% of the equity interests in Wuhan SendCloud Technology Co., Ltd., (“SendCloud”), China’s leading Email API platform for consumer marketing and user-centric transactional email services, with total cash consideration of RMB34,473. At the same time, the Company issued 1,366,128 restricted shares to certain management members of SendCloud with a service vesting period of nine months.

Restricted Net Assets

12 Months Ended

Dec. 31, 2021

Restricted Net Assets [Abstract]

Restricted Net Assets

22	Restricted net assets

The Company’s ability to pay dividends is primarily dependent on the Company receiving distributions of funds from its subsidiaries. Relevant PRC statutory laws and regulations permit payments of dividends by the VIE incorporated in PRC only out of their retained earnings, if any, as determined in accordance with PRC accounting standards and regulations. The consolidated results of operations reflected in the consolidated financial statements prepared in accordance with U.S. GAAP differ from those reflected in the statutory financial statements of the Company’s subsidiaries.

Under PRC law, the Company’s subsidiary and VIE located in the PRC (collectively referred as the “PRC entities”) are required to provide for certain statutory reserves, namely a general reserve, an enterprise expansion fund and a staff welfare and bonus fund. The PRC entities are required to allocate at least 10% of their after tax profits on an individual company basis as determined under PRC accounting standards to the statutory reserve and has the right to discontinue allocations to the statutory reserve if such reserve has reached 50% of registered capital on an individual company basis. In addition, the registered capital of the PRC entities is also restricted.

Appropriations to the enterprise expansion fund and staff welfare and bonus fund are at the discretion of the Board of Directors of the subsidiary. The PRC entities are also subject to similar statutory reserve requirements. These reserves can only be used for specific purposes and are not transferable to the Company in the form of loans, advances or cash dividends.

Amounts of net assets restricted include

paid-in

capital and statutory reserve of the Company’s PRC subsidiary and the net assets of the VIE in which the Company has no legal ownership, totaling RMB616,559 and RMB529,963 (US$83,163) as of December 31, 2020 and 2021, respectively.

Condensed Financial Information of the Parent Company

12 Months Ended

Dec. 31, 2021

Condensed Financial Information Disclosure [Abstract]

Condensed Financial Information of the Parent Company

23	Condensed financial information of the parent company

Basis of presentation

For the presentation of the parent company only condensed financial information, the Company records its investments in subsidiaries and VIE under the equity method of accounting as prescribed in ASC 323,

Investments—Equity Method and Joint Ventures

. Such investments are presented on the condensed balance sheets as “Long-term investments” and the subsidiaries’ and VIE’s losses as “Share of losses of subsidiaries and VIE” on the condensed statements of comprehensive loss.

The subsidiaries did not pay any dividends to the Company for the periods presented.

The Company does not have significant commitments or long-term obligations as of the period end other than those presented.

The parent company only financial statements should be read in conjunction with the Company’s consolidated financial statements.

Condensed Balance Sheets


	As of December 31
	2020			2021
	RMB			RMB			US$
ASSETS:
Current assets:
Cash and cash equivalents		92,123			6,724			1,055
Restricted cash		—			5,998			941
Derivative assets		—			5,989			940
Due from the entities within the Group		6,930			6,871			1,078
Prepayments and other current assets		2,511			7,314			1,148

Total current assets		101,564			32,896			5,162

Non-current assets:
Long-term investments		494,394			400,809			62,896
Other receivables		—			638			100
Intangible assets, net		28			—			—

Total non-current assets		494,422			401,447			62,996

Total assets		595,986			434,343			68,158

LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities:
Short-term loans		—			150,000			23,538
Accrued liabilities and other current liabilities		2,018			2,258			354
Due to the entities within the Group		42,012			63,366			9,944
Convertible notes		225,229			—			—

Total current liabilities		269,259			215,624			33,836

Non-current liabilities:
Deferred revenue		5,488			3,276			514

Total non-current liabilities		5,488			3,276			514

Total liabilities		274,747			218,900			34,350

Shareholders’ equity
Class A common shares (par value of US$0.0001 per share as of December 31, 2020 and 2021; 4,920,000,000 shares authorized as of December 31, 2020 and 2021, 61,392,170 shares and 62,036,273 shares issued and outstanding as of December 31, 2020 and 2021, respectively)		37			38			6
Class B common shares (par value of US$0.0001 per share as of December 31, 2020 and 2021; 30,000,000 shares authorized as of December 31, 2020 and 2021, 17,000,189 shares and 17,000,189 shares issued and outstanding as of December 31, 2020 and 2021)		11			11			2
Additional paid-in capital		988,812			1,021,961			160,368
Accumulated deficit		(678,434	)		(819,018	)		(128,522	)
Accumulated other comprehensive income		10,813			12,451			1,954

Total shareholders’ equity		321,239			215,443			33,808

Total liabilities and shareholders’ equity		595,986			434,343			68,158

Condensed Statements of Comprehensive Loss


	Years ended December 31,
	2019			2020			2021
	RMB			RMB			RMB			US$
Revenues		—			—			—			—
Cost of Revenues		—			—			—			—

Gross profit		—			—			—			—

Operating expenses
Research and development		—			—			—			—
Sales and marketing		—			—			(553	)		(87	)
General and administrative		(14,389	)		(15,938	)		(17,785	)		(2,791	)
Share of losses of subsidiaries and VIE		(93,328	)		(193,109	)		(117,029	)		(18,364	)

Total operating expenses		(107,717	)		(209,047	)		(135,367	)		(21,242	)

Loss from operations		(107,717	)		(209,047	)		(135,367	)		(21,242	)

Foreign exchange loss, net		—			6			(3,351	)		(525	)
Interest income		2,754			544			363			57
Interest expense		(10,178	)		(10,654	)		(7,820	)		(1,227	)
Other income (loss)		5,300			(5,924	)		(469	)		(74	)
Change in fair value of foreign currency swap contract		—			—			6,060			951

Loss before income taxes		(109,841	)		(225,075	)		(140,584	)		(22,060	)
Income tax expenses		—			—			—			—

Net loss		(109,841	)		(225,075	)		(140,584	)		(22,060	)


	Year ended December 31,
	2019			2020			2021
	RMB			RMB			RMB			US$
Net loss attributable to common share holders		(109,841	)		(225,075	)		(140,584	)		(22,060	)

Other comprehensive income (loss)
Foreign currency translation adjustments		(2,037	)		4,450			1,638			257

Total other comprehensive income (loss), net of tax		(2,037	)		4,450			1,638			257

Comprehensive loss		(111,878	)		(220,625	)		(138,946	)		(21,803	)

Condensed Statements of Cash Flows


	Year ended December 31,
	2019			2020			2021
	RMB			RMB			RMB			US$
Net cash provided by/ (used in) operating activities		15,273			(17,412	)		(24,383	)		(3,826	)
Net cash used in investing activities		(95,412	)		(6,525	)		(4,859	)		(762	)
Net cash provided by/ (used in) financing activities		(33,845	)		5,257			(54,520	)		(8,555	)
Effect of exchange rate changes		(9,763	)		(3,686	)		4,361			683

Net decrease in cash and cash equivalents		(123,747	)		(22,366	)		(79,401	)		(12,460	)

Cash and cash equivalents at the beginning of year		238,236			114,489			92,123			14,456

Cash and cash equivalents at the end of year		114,489			92,123			12,722			1,996

Summary of Significant Accounting Policies (Policies)

12 Months Ended

Dec. 31, 2021

Accounting Policies [Abstract]

Basis of presentation

The consolidated financial statements of the Company have been prepared in accordance with the generally accepted accounting principles of the United States (“U.S. GAAP”).

Principles of consolidation

Use of estimates

Convenience translation

Foreign currency translation

Foreign Currency Matters

Transactions in currencies other than the functional currency are remeasured and recorded in the functional currency at the exchange rate prevailing on the transaction date.

Cash and cash equivalents

Restricted cash

pre-approval

Short-term investments

Derivative assets

Accounts receivable and allowance for doubtful accounts

Accounts and notes receivable and allowance for doubtful accounts

Property and equipment, net


Computer equipment and servers		3 – 5 years
Office furniture and equipment		3 – 5 years
Leasehold improvements		over the shorter of lease terms or estimated useful lives of the assets

Intangible assets

Acquired computer software, systems and technology 1 – 5 years

Residual values are considered nil.

Impairment of long-lived assets other than goodwill

Property, Plant and Equipment

Long-term Investments

Long-term investments

The Company’s long-term investments consist of equity investments without readily determinable fair value.

ecognized nil, RMB38,739 and RMB25,370 (US$3,981) impairment in other income/(expense) in

the

consolidated statement of comprehensive loss for the years ended December 31, 2019, 2020 and 2021.

Convertible notes

At the commitment date, the fees and expenses associated with the issuance of the convertible notes are recorded as a discount to the debt liability in accordance with ASU

2015-03.

ASU

2015-03

requires that debt issuance costs related to a recognized debt liability be presented in the balance sheet as a direct deduction from the carrying amount of that debt liability. ASU

2017-11

no longer requires the Company to consider down round features when determining whether its embedded Conversion Option is indexed to its own stock.

Value added taxes ("VAT")

Value added taxes (“VAT”)

Treasury shares

Treasury shares represent shares repurchased by the Company that are no longer outstanding and are held by the Company. Treasury shares are accounted for under the cost method per ASC

505-30

Treasury Stock

Revenue recognition

Targeted Marketing

The Company generates targeted marketing revenue by providing targeted marketing solution in the form of integrated marketing campaign to advertiser through the

XiaoGuoTong

a cost-per-click (“CPC”)

or cost-per-action (“CPA”)

Starting from January 1, 2021, the Company has fully exited the Target Marketing business and financial results since then only reflect SAAS Businesses.

SAAS Businesses

cost-per-action (“CPA”)

basis or

cost-per-click

The Company primarily enters into project-based contracts with its customers to provide

in-depth

analytics services and generate customized reports based on the customers’ specific requirements. The Company recognizes revenue at the point in time when the customized reports are provided.

For certain arrangements, customers are required to pay the Company before the services are delivered. For other arrangements, the Company provides customers with a credit term under six months.

Other revenue recognition related policies

RMB34,449

and

RMB62,790 (US$9,853)

respectively. A summary of contract liabilities is as follows:


	As of December 31,
	2020		2021
	RMB		RMB		US$

Contract liabilities		71,141		80,405		12,617

Customer deposits relate to customer’s unused balances that are refundable. Once this balance is utilized by the customer, the corresponding amount would be recognized as revenue.

As of December 31, 2020 and 2021, the Company’s unsatisfied (or partially unsatisfied) performance obligations in contracts with its customers was RMB31,951 and

RMB42,019 (US$6,594)

respectively. The Company expects to recognize the majority of its remaining performance obligations as revenue within the next year.

Costs of revenues

Research and development

Advertising expenses

Advertising expenses, including promotion expenses, are charged to “sales and marketing expenses” as incurred. Advertising expenses amounted to RMB17,311, RMB9,789 and RMB12,767

(US$2,003) for the years ended December 31, 2019, 2020 and 2021, respectively.

Other income (expenses)

(US$3,981) of long-term investments and RMB528

(US$83) of loans receivables are recognized. For the year ended December 31, 2020, impairment losses of RMB39,181 of long-term investments and RMB4,500

of loans receivables are recognized. No such impairment losses occurred for the years ended December 31, 2019. Income from profit- sharing program is recognized as

non-current

deferred revenue over five-year period as specified in the contract based on certain parameters.

Government grants

non-operating

nature with no further conditions to be met are recorded as

non-operating

Operating leases

Employee defined contribution plan

(US$2,623) for the years ended December 31, 2019, 2020 and 2021, respectively.

Income taxes

more-likely-than-not

non-current.

The Company accounts for uncertainty in income taxes recognized in the consolidated financial statements by applying a

two-step

more-likely-than-not

The Company did not recognize any income tax due to uncertain tax position or incur any interest and penalties related to potential underpaid income tax expenses during the years presented.

Share-based compensation

In accordance with ASC 718,

Compensation-Stock Compensation,

2016-09—

Compensation—Stock Compensation (Topic 718): Improvements to Employee Share-Based Payment Accounting

and elected to account for forfeitures as they occur.

Fair value measurements

Comprehensive loss

Loss per share

In accordance with ASC 260,

Earning per Share

, basic loss per share is computed by dividing net loss attributable to common shareholders by the weighted average number of common shares outstanding during the period using the

two-class

method. Under the

two-class

if-converted

method and common shares, including partially paid shares, issuable upon the exercise of the share options, using the treasury stock method. Common share equivalents

are

excluded from the computation of diluted loss per share if their effects would be anti-dilutive.

Concentration of risks

Concentration of credit risk

Concentration of suppliers

Approximately 57.7%, 71.0% and 46.4% of advertising costs were paid to three

suppliers for the years ended December 31, 2019, 2020 and 2021, respectively.

Business and economic risk

Currency convertibility risk

Foreign currency exchange rate risk

Impact of COVID-19

Impact of

COVID-19

During the year ended December 31, 2020,

COVID-19

COVID-19.

There are still uncertainties of

COVID-19’s

COVID-19

on overall demand for travel, all of which are highly uncertain and beyond the control of the Company and the impact cannot be reasonably estimated at this time.

Segment information

Recently issued accounting pronouncements

In February 2016, the FASB issued ASU

No. 2016-02,

Leases (

Topic 842

)

(“ASU 2016-02”). ASU 2016-02 modifies existing guidance for

off-balance

Leases

right-of-use

assets and lease liabilities on the Company’s balance sheet for certain

in-scope

operating leases. The Company does not expect any material impact on net assets and the consolidated statement of comprehensive loss as a result of adopting the new standard.

In June 2016, the FASB issued ASU

No. 2016-13,

Financial Instruments—Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments

(“ASU

2016-13”).

Subsequently, the FASB issued ASU

2019-05,

Financial Instruments- Credit Losses (Topic 326)

: Targeted Transition Relief and codification improvements to Topic 326 in ASU

2019-04

and ASU

2018-19.

The amendments update guidance on reporting credit losses for financial assets. These amendments affect loans, debt securities, trade receivables, net investments in leases, off balance sheet credit exposures, reinsurance receivables, and any other financial assets not excluded from the scope that have the contractual right to receive cash. The amendments in this ASU are effective for annual reporting periods beginning January 1, 2023 and interim periods beginning January 1, 2023. The Company does not expect any material impact on the Company’s consolidated financial statements.

In December 2019, the FASB issued ASU

2019-12,

Income Taxes (Topic 740)

Simplifying the Accounting for Income Taxes

. This guidance removes certain exceptions to the general principles in Topic 740 and enhances and simplifies various aspects of the income tax accounting guidance, including requirements such as tax basis

step-up

in goodwill obtained in a transaction that is not a business combination, ownership changes in investments, and interim-period accounting for enacted changes in tax law. This standard is effective for the Company for the annual reporting periods beginning January 1, 2022 and interim periods beginning January 1, 2023. Early adoption is permitted. The Company does not expect any material impact on the Company’s consolidated financial statements.

In January 2020, the FASB issued ASU

2020-01,

Investments-Equity Securities (Topic 321), Investments-Equity Method and Joint Ventures (Topic 323)

and Derivatives and Hedging

(Topic 815) - Clarifying the Interactions

between Topic 321, Topic 323, and Topic 815. This guidance addresses accounting for the transition into and out of the equity method and provides clarification of the interaction of rules for equity securities, the equity method of accounting, and forward contracts and purchase options on certain types of securities. This standard is effective for the Company beginning January 1, 2022 including interim periods within the fiscal year. Early adoption is permitted. The Company will adopt the guidance on January 1, 2022, and expect no impact on the consolidated financial statements.

In October 2021, the FASB issued ASU No. 2021-08,

Business Combinations (Topic 805) : Accounting for Contract Assets and Contract Liabilities from

Contracts with Customers

(ASU 2021-08) , which clarifies that an acquirer of a business should recognize and measure contract assets and contract liabilities in a business combination in accordance with ASC Topic 606,

evenue

from

ontracts

with

ustomers (

opic

606)

. This guidance will be effective for the Company in the first quarter of 2023 on a prospective basis, with early adoption permitted. The Company is currently evaluating the impact of the new guidance on our consolidated financial statements.

In November 2021, the FASB issued ASU No. 2021-10, Government Assistance (Topic 832) : Disclosure by Business Entities about Government Assistance (ASU 2021-10) , which improves the transparency of government assistance received by most business entities by requiring the disclosure of: (1) the types of government assistance received; (2) the accounting for such assistance; and (3) the effect of the assistance on a business entity’s financial statements. This guidance will be effective for the Company in the year ended December 31, 2022, with early adoption permitted. The Company does not expect any material impact on the consolidated financial statements.

Organization and Principal Activities (Tables)

12 Months Ended

Dec. 31, 2021

Organization, Consolidation and Presentation of Financial Statements [Abstract]

Summary of Assets and Liabilities of VIE

The following table set forth the assets and liabilities of the VIE included in the Company’s consolidated balance sheets:


	As of December 31,
	2020		2021
	RMB		RMB		US$
ASSETS:

Current assets:
Cash and cash equivalents		115,713		55,946		8,779
Restricted cash		115		158,032		24,799
Short-term investment s		50,000		30,000		4,708
Accounts and notes receivable, net		44,539		43,415		6,813
Prepayments and other current assets		27,915		37,807		5,933
Amounts due from the Company and its subsidiaries		58,291		69,405		10,891
Amounts due from related parties		—		35		5

Total current assets		296,573		394,640		61,928

Non-current assets:
Property and equipment, net		45,928		45,068		7,072
Intangible assets, net		9,491		5,398		847
Long-term investments		113,408		90,618		14,220
Other-non current assets		4,719		3,298		518

Total non-current assets		173,546		144,382		22,657

Total assets		470,119		539,022		84,585

LIABILITIES:

Current liabilities:
Accounts payable		16,564		17,529		2,751
Deferred revenue and customer deposits		104,681		115,900		18,187
Accrued liabilities and other current liabilities		66,772		64,527		10,126
Amounts due to the Company and its subsidiaries		224,124		389,063		61,053
Amounts due to related parties		—		54		8

Total current liabilities		412,141		587,073		92,125

Non-current liabilities:
Amounts due to the Company and its subsidiaries		297,000		277,000		43,467
Deferred r evenue		561		569		89
Other non-current liabilities		—		560		88

Total non-current liabilities		297,561		278,129		43,644

Total liabilities		709,702		865,202		135,769

Summary of Results of Operations and Cash Flows of VIE

The table sets forth the results of operations and cash flows of the VIE included in the Company’s consolidated statements of comprehensive loss and cash flows.


	For the years ended December 31,
	2019			2020			2021
	RMB			RMB			RMB			US$
Revenues		900,454			465,066			351,243			55,118
Cost of revenues		(628,109	)		(248,637	)		(83,259	)		(13,065	)
Net loss		(95,829	)		(173,865	)		(100,782	)		(15,815	)
Net cash provided by operating activities		16,059			168,971			68,336			10,723
Net cash used in investing activities		(34,451	)		(108,450	)		(186	)		(29	)
Net cash provided by/(used in) financing activities		197,943			(156,124	)		30,000			4,708

Summary of Significant Accounting Policies (Tables)

12 Months Ended

Dec. 31, 2021

Accounting Policies [Abstract]

Schedule of Estimated Useful Lives of Property and Equipment

The estimated useful lives of property and equipment are as follows:


Computer equipment and servers		3 – 5 years
Office furniture and equipment		3 – 5 years
Leasehold improvements		over the shorter of lease terms or estimated useful lives of the assets

Schedule Of Estimated Useful Lives Of Intangible Assets

All intangible assets with finite lives are amortized using the straight-line method over the estimated economic lives, which are as follows:

Acquired computer software, systems and technology 1 – 5 years

Residual values are considered nil.

Summary of Contract Liabilities

summary of contract liabilities is as follows:


	As of December 31,
	2020		2021
	RMB		RMB		US$

Contract liabilities		71,141		80,405		12,617

Accounts and notes receivable, net (Tables)

12 Months Ended

Dec. 31, 2021

Receivables [Abstract]

Schedule of Accounts Receivable


	As of December 31,
	2020			2021
	RMB			RMB			US$
Accounts and notes receivable		88,706			81,550			12,797
Less: allowance for doubtful accounts		(43,820	)		(37,690	)		(5,914	)

Total accounts and notes receivable, net		44,886			43,860			6,883

Schedule of Movement in Allowance for Doubtful Accounts

The following table presents the movement in the allowance for doubtful accounts:


	As of December 31,
	2020			2021
	RMB			RMB			US$
Balance at beginning of year		28,516			43,820			6,876
Provisions		18,732			(246	)		(39	)
Write-offs		(3,428	)		(5,884	)		(923	)

Balance at end of year		43,820			37,690			5,914

Prepayments and other current assets (Tables)

12 Months Ended

Dec. 31, 2021

Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]

Schedule of Prepayment and Other Current Assets


			As of December 31,
			2020		2021
			RMB		RMB		US$
Receivables on behalf of third party advertising companies	(i	)		—		12,599		1,977
Prepaid service fee				12,028		11,410		1,790
VAT and other surcharges				10,467		5,618		882
Investment in a convertible loan				—		4,221		662
Loans granted to equity investees	(ii	)		500		3,000		471
Office rental deposit				636		919		144
Prepaid media cost				—		551		87
Receivables from sales of shares on behalf of employees				11,060		180		28
Refund from prepaid media cost				6,838		—		—
Others				7,484		8,172		1,282

Total prepayments and other current assets				49,013		46,670		7,323

Property and Equipment, Net (Tables)

12 Months Ended

Dec. 31, 2021

Property, Plant and Equipment [Abstract]

Schedule of Property and Equipment

Property and equipment consist of the following:


	As of December 31,
	2020			2021
	RMB			RMB			US$
Office furniture and equipment		4,414			4,744			744
Computer equipment and servers		162,587			163,392			25,640
Leasehold improvements		100			5,451			855
Construction-in progress		2,840			85			13
Less: Accumulated depreciation and impairment		(96,419	)		(111,493	)		(17,495	)

Total property and equipment, net		73,522			62,179			9,757

Intangible Assets, Net (Tables)

12 Months Ended

Dec. 31, 2021

Goodwill and Intangible Assets Disclosure [Abstract]

Schedule of Finite Lived Intangible Assets Estimated Economic Lives

Intangible assets consist of the following:


	As of December 31,
	2020			2021
	RMB			RMB			US$
Acquired computer software, systems and technology		15,693			13,623			2,138
Less: Accumulated amortization		(6,174	)		(8,225	)		(1,291	)

Total intangible assets, net		9,519			5,398			847

Schedule of Estimated Amortization Expense Related to the Existing Intangible Assets

Estimated amortization expense relating to the existing intangible assets with finite lives for each of the next five years is as follows:


	RMB		US$
For the year ending December 31, 2022		2,782		437
2023		2,080		326
2024		522		82
2025		14		2
2026		—		—

Long-Term Investments (Tables)

12 Months Ended

Dec. 31, 2021

Investments, Debt and Equity Securities [Abstract]

Schedule of Other Income Net

Total unrealized and realized gains and losses of equity investments without readily determinable fair values in 2019, 2020 and 2021 were as follows:


	For the years ended December 31
	2019		2020			2021
	RMB		RMB			RMB			US$
Gross unrealized gains (upward adjustments)		17,298		—			—			—
Gross unrealized losses (downward adjustments including impairment)		—		(39,181	)		(25,370	)		(3,981	)

Net unrealized gains/losses on equity investments held		17,298		(39,181	)		(25,370	)		(3,981	)
Net realized gains on equity investments sold		6,778		—			—			—

Total net gains/losses recognized in other income, net		24,076		(39,181	)		(25,370	)		(3,981	)

Short-term loan (Tables)

12 Months Ended

Dec. 31, 2021

Debt Disclosure [Abstract]

Schedule of Short-term Debt


	As of December 31,
	2020		2021
	RMB		RMB		US$
Short-term bank borrowings		—		150,000		23,538

Deferred Revenue and Customer Deposits (Tables)

12 Months Ended

Dec. 31, 2021

Revenue Recognition and Deferred Revenue [Abstract]

Deferred Revenue, by Arrangement

Deferred revenue and customer deposits consist of the following:


	As of December 31,
	2020		2021
	RMB		RMB		US$
Deferred revenue		71,141		80,405		12,617
Customer deposits		38,041		39,586		6,212

Total deferred revenue and customer deposits – current		109,182		119,991		18,829

Deferred revenue - non-current		6,049		3,845		603

Schedule of Roll Forward of Customer Deposits

Roll-forward of customer deposits:


	Year ended December 31,
	2020			2021
	RMB			RMB			US$
Balance at beginning of year		37,923			38,041			5,969
Cash received from customers during the year		374,811			225,976			35,461
Revenue recognized during the year		(363,963	)		(220,333	)		(34,575	)
Refunds paid during the year		(10,730	)		(4,098	)		(643	)

Balance at end of the year		38,041			39,586			6,212

Accrued Liabilities and Other Current Liabilities (Tables)

12 Months Ended

Dec. 31, 2021

Payables and Accruals [Abstract]

Schedule of Accrued Liabilities and Other Current Liabilities

Accrued liabilities and other current liabilities consist of the following:


		As of December 31,
		2020		2021
		RMB		RMB		US$
Accrued payroll and welfare payables			59,511		52,947		8,309
Other taxes and surcharge			19,360		9,932		1,559
Service fees			5,481		5,233		821
Acquisition of intangible assets, property and equipment			3,858		840		132
Government grant			4,564		4,500		706
Rental and property management fee			3,278		3,418		536
Payables for sales of employees’ shares			10,308		180		28
Payables to third party advertising companies	(i)		—		4,066		638
Others			2,776		4,189		659

Total accrued liabilities and other current liabilities			109,136		85,305		13,388

Share-Based Compensation (Tables)

12 Months Ended

Dec. 31, 2021

Disclosure of Compensation Related Costs, Share-based Payments [Abstract]

Summary of Share Option Activity

The following table summarizes the share option activity for the year ended December 31, 2021:


Options Granted to Employees and Directors	Number of Options		Weighted- Average Exercise Price		Weighted- Average grant-date Fair Value per Option		Weighted Average Remaining Contractual Term (Years)		Aggregate Intrinsic Value
			RMB		RMB				RMB
Outstanding, December 31, 2020		7,200,816		8.48		17.03		7.27		232,933

Granted		1,367,791		7.26		24.61		—		—
Forfeited		652,406		11.77		21.07		—		—
Expired		—		—		—		—		—
Exercised		549,007		5.50		9.19		—		—
Cancelled		—		—		—		—		—

Outstanding, December 31, 2021		7,367,194		8.18		18.66		6.09		48,464

Vested and expected to vest at December 31, 2021		7,367,194		8.18		18.66		6.09		48,464

Vested at December 31, 2021		5,496,609		7.73		14.37		5.35		35,908

Schedule of Assumptions Used to Estimate Fair Values of Share Options Granted

The following table presents assumptions used to estimate the fair values of share options granted for the years ended December 31, 2019, 2020 and 2021:


	2019	2020	2021
Risk-free interest rate	1.65% - 2.54%	0.63% - 1.88%	0.94% - 1.70%
Dividend yield	0%	0%	0%
Expected volatility	44.23% - 44.71%	44.37% - 47.83%	47.45% - 56.62%
Weighted average expected volatility	44.53%	46.37%	50.26%
Expected exercise multiple	2.5	2.5 - 2.8	2.2 - 2.8

Summary of Restricted Share Units

A summary of the restricted share units for the year ended December 31, 2021 was stated below:


Restricted Share Units Granted to Employees and Directors	Number of Share Units		Weighted- Average Exercise Price		Weighted- Average grant-date Fair Value per Option		Weighted Average Remaining Contractual Term (Years)		Aggregate Intrinsic Value
			RMB		RMB				RMB
Outstanding, December 31, 2020		95,094		—		20.37		10.66		3,751

Granted		119,568		—		13.92		—		—
Forfeited		—		—		—		—		—
Expired		—		—		—		—		—
Exercised		95,096		—		19.09		—		—
Cancelled		—		—		—		—		—

Outstanding, December 31, 2021		119,566		—		14.94		9.88		1,189

Vested and expected to vest at December 31, 2021		119,566		—		14.94		9.88		1,189

Exercisable at December 31, 2021		—		—		—		—		—

Summary of Total Compensation Costs Recognized

Total compensation costs recognized for the years ended December 31, 2019, 2020 and 2021 were as follows:


	Year ended December 31,
	2019		2020		2021
	RMB		RMB		RMB		US$
Cost of Revenue		73		4		41		6
Research and development		12,819		7,176		13,801		2,166
Sales and marketing		6,040		3,965		2,609		409
General and administrative		28,352		17,713		13,761		2,160

Total		47,284		28,858		30,212		4,741

Income Taxes (Tables)

12 Months Ended

Dec. 31, 2021

Income Tax Disclosure [Abstract]

Summary of Profit / (Loss) Before Income Taxes

The Company’s loss before income taxes consists of:


	As of December 31,
	2019			2020			2021
	RMB			RMB			RMB			US$
Cayman Islands		(16,716	)		(31,966	)		(23,555	)		(3,696	)
British Virgin Islands		(30	)		(27	)		(2	)		—
Hong Kong		(3,097	)		(1,790	)		(1,564	)		(245	)
China		(89,836	)		(191,206	)		(115,431	)		(18,114	)

Total loss before income taxes		(109,679	)		(224,989	)		(140,552	)		(22,055	)

Summary of Composition of Income Tax Expense

The current and deferred portions of income tax expense included in the consolidated statements of comprehensive loss are as follows:


	As of December 31,
	2019			2020			2021
	RMB			RMB			RMB			US$
Current income tax expense		(162	)		(86	)		(32	)		(5	)
Deferred tax benefit		—			—			—			—

Total income tax expense		(162	)		(86	)		(32	)		(5	)

Summary of Reconciliation Between Expenses of Income Taxes

Reconciliation between the expense of income taxes computed by applying the statutory tax rate to loss before income taxes and the actual provision for income taxes is as follows:


	As of December 31,
	2020			2021
	RMB			RMB			US$
Loss before income tax		(224,989	)		(140,552	)		(22,055	)
Income tax expense computed at PRC statutory rate (25%)		(56,247	)		(35,138	)		(5,514	)
International tax rate differential		8,151			6,023			945
Preferential tax rate		21,963			21,437			3,364
Deferred tax items tax rate differential		(23,337	)		(22,935	)		(3,599	)
Research and development super-deduction		(27,455	)		(32,595	)		(5,115	)
Non-deductible expenses		7,132			8,092			1,270
Deferred tax expenses		347			—			—
Recognition of prior year tax loss/ Expired prior year tax loss		3,382			(4,851	)		(761	)
Changes in valuation allowance		66,150			59,999			9,415

Income tax expense		86			32			5

Summary of Deferred Tax Assets and Liabilities

The tax effects of temporary differences that give rise to the deferred tax balances as of December 31, 2020 and 2021 are as follows:


	As of December 31,
	2020			2021
	RMB			RMB			US$
Deferred tax assets
Provision for doubtful debts		23,418			27,327			4,288
Accrued expense		10,841			12,923			2,028
Net operating loss carry forward		164,559			218,042			34,216
Government grant related to assets		684			1,411			221
Property and equipment depreciation		144			—			—
Estimated liabilities		7			—			—
Less: Valuation allowance		(188,119	)		(248,118	)		(38,935	)
Total deferred tax assets		11,534			11,585			1,818
Deferred tax liabilities
Property and equipment depreciation		—			(867	)		(136	)
Net unrealized gain on equity investments held		(3,564	)		(3,564	)		(559	)
Unrealized loan interest income		(7,970	)		(7,154	)		(1,123	)
Total deferred tax liabilities		(11,534	)		(11,585	)		(1,818	)
Net deferred tax assets		—			—			—
Net deferred tax liabilities		—			—			—

Convertible Notes (Tables)

12 Months Ended

Dec. 31, 2021

Debt Disclosure [Abstract]

Summary of Principal Amount, Debt Issuance Costs and Derivative Liability

The principal amount, contingent redemption feature, contingent interest feature and debt issuance costs as of December 31, 2021 were as follows:


	As of December 31, 2020			Charge to profit and loss		Redemption			Foreign currency translation adjustment		As of December 31, 2021
	RMB			RMB		RMB			RMB		RMB		US$
Principal amount		228,372			—		(228,508	)		136		—		—

Contingent redemption feature, contingent interest feature and debt issuance costs		(3,143	)		3,108		—			35		—		—

Total		225,229			3,108		(228,508	)		171		—		—

Commitments and contingencies (Tables)

12 Months Ended

Dec. 31, 2021

Commitments and Contingencies Disclosure [Abstract]

Schedule of Future Minimum Payments Under Non-cancelable Operating Leases

As of December 31, 2021, future minimum payments under

non-cancellable

operating leases were as follows:


	RMB		US$
2022		9,333		1,465
2023		6,577		1,032
2024		5,381		844
Total		21,291		3,341

Share Capital (Tables)

12 Months Ended

Dec. 31, 2021

Equity [Abstract]

Basic and Diluted Loss Per Share

Basic and diluted loss per share is calculated as follows:


	For the year ended December 31, 2019						For the year ended December 31, 2020						For the year ended December 31, 2021
	Class A			Class B			Class A			Class B			Class A						Class B
	RMB			RMB			RMB			RMB			RMB			US$			RMB			US$
Numerator:
Net loss attributable to Class A and Class B common shareholders		(85,502	)		(24,339	)		(175,650	)		(49,425	)		(110,258	)		(17,301	)		(30,326	)		(4,759	)
Net loss attributable to common shareholders		(85,502	)		(24,339	)		(175,650	)		(49,425	)		(110,258	)		(17,301	)		(30,326	)		(4,759	)

Denominator:
Weighted average number of shares used in calculating basic and diluted loss per share		59,721,341			17,000,189			60,415,978			17,000,189			61,809,501			61,809,501			17,000,189			17,000,189

Basic and diluted loss per share		(1.43	)		(1.43	)		(2.91	)		(2.91	)		(1.78	)		(0.28	)		(1.78	)		(0.28	)

Related Party Transactions (Tables)

12 Months Ended

Dec. 31, 2021

Schedule of Amount Due From Related Party

16.1 Amounts due from related parties


			As of December 31,
			2020		2021
			RMB		RMB		US$
Guangzhou Tianlang Network Technology Co., Ltd.				—		35		5

Total amounts due from related parties	(i	)		—		35		5

Schedule of Amount Due to Related Party

16.2	Amounts due to related parties


			As of December 31,
			2020		2021
			RMB		RMB		US$
Guangzhou Tianlang Network Technology Co., Ltd.				—		54		8

Total amounts due to related parties	(i	)		—		54		8

Schedule of Transactions With Related Parties

16.3	Transactions with related parties


					For the year ended December 31,
			2019		2020		2021
			RMB		RMB		RMB		US$
Services provided to:	(i	)
Guangzhou Tianlang Network Technology Co., Ltd.				266		—		100		16

Services received from:	(ii	)
Shenzhen Weixunyitong Information Technology Co.,Ltd.				11,600		—		—		—

(i)	The Company entered into agreements with Guangzhou Tianlang Network Technology Co., Ltd. to provide advertising services and JG Alliance service in 2021 and to provide certain data solutions and targeted marketing services in 2019.

(ii)	The Company entered into an agreement with Shenzhen Weixunyitong Information Technology Co., Ltd to purchase ad inventory in 2019.

Revenues (Tables)

12 Months Ended

Dec. 31, 2021

Revenue from Contract with Customer [Abstract]

Schedule of Revenues

Revenues consist of the following:


	Year ended December 31,
	2019		2020		2021
	RMB		RMB		RMB		US$
Targeted Marketing		696,190		213,662		—		—

SAAS Businesses
Developer Services		93,553		173,457		252,859		39,679
Vertical Applications		116,715		84,495		104,463		16,393

Total SAAS Businesses		210,268		257,952		357,322		56,072

Total revenues		906,458		471,614		357,322		56,072

Other income (expenses) (Tables)

12 Months Ended

Dec. 31, 2021

Other Income, Nonoperating [Abstract]

Schedule of Other Nonoperating Income, by Component


	Year ended December 31,
	2019		2020			2021
	RMB		RMB			RMB			US$
Government grants		12,546		10,346			20,879			3,276
Gain on an equity investment sold (Note 7)		6,778		—			—			—
Unrealized gain on equity investments held (Note 7)		17,298		—			—			—
Impairment for long-term investments (Note 7)		—		(39,181	)		(25,370	)		(3,981	)
Impairment for loan receivables (Note 4)		—		(4,500	)		(528	)		(83	)
Income from ADR profit-sharing program		2,190		2,257			2,111			332
Others		—		264			—			—

Total		38,812		(30,814	)		(2,908	)		(456	)

Short-term investments (Tables)

12 Months Ended

Dec. 31, 2021

Debt Securities, Held-to-maturity, Fair Value to Amortized Cost [Abstract]

Summary of Short-term investments classification

Short-term investments classification as of December 31, 2020 and 2021 were shown as below:

As of December 31, 2020

Cost or
Amortized
cost

Gross
unrecognized
holding
gains

Gross
unrecognized
holding
losses

Gross
unrecognized
gains

Gross
unrecognized
losses

Fair value

RMB

Held-to-maturity

debt investments

80,000

—

80,000


	As of December 31, 2021
	Cost or Amortized cost				Gross unrecognized holding gains		Gross unrecognized holding losses		Gross unrecognized gains		Gross unrecognized losses		Fair value
	RMB		USD										RMB		USD
Held-to-maturity debt investments		30,000		4,708		—		—		—		—		30,000		4,708

Fair value measurements (Tables)

12 Months Ended

Dec. 31, 2021

Fair Value Disclosures [Abstract]

Summary of Assets And Liabilities Measured Or Disclosed At Fair Value

For the year ended December 31, 2020, assets measured at fair value are summarized below:


			Fair value measurement at December 31, 2020 using
	Total Fair Value at December 31, 2020		Quoted prices in active markets for identical assets (Level 1)		Significant other observable inputs (Level 2)		Significant unobservable inputs (Level 3)		Fair value adjustment
	RMB		RMB		RMB		RMB		RMB
Fair value measurements on a recurring basis:
Derivative assets		100		—		100		—		—
Fair value measurement on a non-recurring basis:
Equity investments accounted for at fair value using the alternative measurement		—		—		—		—		(38,739	)
Property and equipment, net		4,505		—		4,505		—		(10,952	)

Total assets and liabilities measured at fair value		4,605		—		4,605		—		(49,691	)

For the year ended December 31, 2021, assets measured at fair value are summarized below:


					Fair value measurement at December 31, 2021 using
	Total Fair Value at December 31, 2021				Quoted prices in active markets for identical assets (Level 1)		Significant other observable inputs (Level 2)		Significant unobservable inputs (Level 3)		Fair value adjustment
	RMB		USD		RMB		RMB		RMB		RMB
Fair value measurements on a recurring basis
Derivative assets		5,989		940		—		5,989		—		5,989
Fair value measurement on a non-recurring basis
Equity investments accounted for at fair value using the alternative measurement (i)		585		92		—		—		585		(25,340	)

Total assets and liabilities measured at fair value		6,574		1,032		—		5,989		585		(19,351	)

re-measured

to fair value. The Company recognized impairment charges of long-term investments during the year ended December 31, 2021.

- Definition

Tabular disclosure of financial instruments measured at fair value, including those classified in shareholders' equity measured on a recurring or nonrecurring basis. Disclosures include, but are not limited to, fair value measurements recorded and the reasons for the measurements, level within the fair value hierarchy in which the fair value measurements are categorized and transfers between levels 1 and 2. Nonrecurring fair value measurements are those that are required or permitted in the statement of financial position in particular circumstances.

+ References + Details

Condensed Financial Information of the Parent Company (Tables)

12 Months Ended

Dec. 31, 2021

Condensed Financial Information Disclosure [Abstract]

Condensed Balance Sheets


	As of December 31
	2020			2021
	RMB			RMB			US$
ASSETS:
Current assets:
Cash and cash equivalents		92,123			6,724			1,055
Restricted cash		—			5,998			941
Derivative assets		—			5,989			940
Due from the entities within the Group		6,930			6,871			1,078
Prepayments and other current assets		2,511			7,314			1,148

Total current assets		101,564			32,896			5,162

Non-current assets:
Long-term investments		494,394			400,809			62,896
Other receivables		—			638			100
Intangible assets, net		28			—			—

Total non-current assets		494,422			401,447			62,996

Total assets		595,986			434,343			68,158

LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities:
Short-term loans		—			150,000			23,538
Accrued liabilities and other current liabilities		2,018			2,258			354
Due to the entities within the Group		42,012			63,366			9,944
Convertible notes		225,229			—			—

Total current liabilities		269,259			215,624			33,836

Non-current liabilities:
Deferred revenue		5,488			3,276			514

Total non-current liabilities		5,488			3,276			514

Total liabilities		274,747			218,900			34,350

Shareholders’ equity
Class A common shares (par value of US$0.0001 per share as of December 31, 2020 and 2021; 4,920,000,000 shares authorized as of December 31, 2020 and 2021, 61,392,170 shares and 62,036,273 shares issued and outstanding as of December 31, 2020 and 2021, respectively)		37			38			6
Class B common shares (par value of US$0.0001 per share as of December 31, 2020 and 2021; 30,000,000 shares authorized as of December 31, 2020 and 2021, 17,000,189 shares and 17,000,189 shares issued and outstanding as of December 31, 2020 and 2021)		11			11			2
Additional paid-in capital		988,812			1,021,961			160,368
Accumulated deficit		(678,434	)		(819,018	)		(128,522	)
Accumulated other comprehensive income		10,813			12,451			1,954

Total shareholders’ equity		321,239			215,443			33,808

Total liabilities and shareholders’ equity		595,986			434,343			68,158

Condensed Statements of Comprehensive Loss


	Years ended December 31,
	2019			2020			2021
	RMB			RMB			RMB			US$
Revenues		—			—			—			—
Cost of Revenues		—			—			—			—

Gross profit		—			—			—			—

Operating expenses
Research and development		—			—			—			—
Sales and marketing		—			—			(553	)		(87	)
General and administrative		(14,389	)		(15,938	)		(17,785	)		(2,791	)
Share of losses of subsidiaries and VIE		(93,328	)		(193,109	)		(117,029	)		(18,364	)

Total operating expenses		(107,717	)		(209,047	)		(135,367	)		(21,242	)

Loss from operations		(107,717	)		(209,047	)		(135,367	)		(21,242	)

Foreign exchange loss, net		—			6			(3,351	)		(525	)
Interest income		2,754			544			363			57
Interest expense		(10,178	)		(10,654	)		(7,820	)		(1,227	)
Other income (loss)		5,300			(5,924	)		(469	)		(74	)
Change in fair value of foreign currency swap contract		—			—			6,060			951

Loss before income taxes		(109,841	)		(225,075	)		(140,584	)		(22,060	)
Income tax expenses		—			—			—			—

Net loss		(109,841	)		(225,075	)		(140,584	)		(22,060	)


	Year ended December 31,
	2019			2020			2021
	RMB			RMB			RMB			US$
Net loss attributable to common share holders		(109,841	)		(225,075	)		(140,584	)		(22,060	)

Other comprehensive income (loss)
Foreign currency translation adjustments		(2,037	)		4,450			1,638			257

Total other comprehensive income (loss), net of tax		(2,037	)		4,450			1,638			257

Comprehensive loss		(111,878	)		(220,625	)		(138,946	)		(21,803	)

Condensed Statements of Cash Flows


	Year ended December 31,
	2019			2020			2021
	RMB			RMB			RMB			US$
Net cash provided by/ (used in) operating activities		15,273			(17,412	)		(24,383	)		(3,826	)
Net cash used in investing activities		(95,412	)		(6,525	)		(4,859	)		(762	)
Net cash provided by/ (used in) financing activities		(33,845	)		5,257			(54,520	)		(8,555	)
Effect of exchange rate changes		(9,763	)		(3,686	)		4,361			683

Net decrease in cash and cash equivalents		(123,747	)		(22,366	)		(79,401	)		(12,460	)

Cash and cash equivalents at the beginning of year		238,236			114,489			92,123			14,456

Cash and cash equivalents at the end of year		114,489			92,123			12,722			1,996

Organization and Principal Activities - Summary of Assets and Liabilities of VIE (Details) ¥ in Thousands, $ in Thousands	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 USD ($)	Dec. 31, 2020 CNY (¥)	Dec. 31, 2019 CNY (¥)	Dec. 31, 2018 CNY (¥)
Current assets:
Cash and cash equivalents	$ 14,210	¥ 90,552	$ 55,882	¥ 356,115	¥ 431,459	¥ 576,562
Restricted cash	25,740	164,030		115
Short-term investments	4,708	30,000		80,000
Amounts due from related parties	5	35
Total current assets	59,809	381,136		530,229
Non-current assets:
Property and equipment, net	9,757	62,179		73,522
Intangible assets, net	847	5,398		9,519
Long-term investments	22,271	141,926		168,526
Other non-current assets	769	4,898		5,631
Total non-current assets	33,644	214,401		257,198
Total assets	93,453	595,537		787,427
Current liabilities:
Accounts payable	2,870	18,292		16,592
Deferred revenue and customer deposits	12,617	80,405		71,141
Accrued liabilities and other current liabilities	13,388	85,305		109,136
Amounts due to related parties	8	54
Total current liabilities	58,633	373,642		460,139
Non-current liabilities:
Other non-current liabilities	409	2,607
Total non-current liabilities	1,012	6,452		6,049
Total liabilities	59,645	380,094		466,188
VIE
Current assets:
Cash and cash equivalents	8,779	55,946		115,713
Restricted cash	24,799	158,032		115
Short-term investments	4,708	30,000		50,000
Accounts and notes receivable, net	6,813	43,415		44,539
Prepayments and other current assets	5,933	37,807		27,915
Amounts due from the Company and its subsidiaries	10,891	69,405		58,291
Amounts due from related parties	5	35
Total current assets	61,928	394,640		296,573
Non-current assets:
Property and equipment, net	7,072	45,068		45,928
Intangible assets, net	847	5,398		9,491
Long-term investments	14,220	90,618		113,408
Other non-current assets	518	3,298		4,719
Total non-current assets	22,657	144,382		173,546
Total assets	84,585	539,022		470,119
Current liabilities:
Accounts payable	2,751	17,529		16,564
Deferred revenue and customer deposits	18,187	115,900		104,681
Accrued liabilities and other current liabilities	10,126	64,527		66,772
Amounts due to the Company and its subsidiaries	61,053	389,063		224,124
Amounts due to related parties	8	54
Total current liabilities	92,125	587,073		412,141
Non-current liabilities:
Amounts due to the Company and its subsidiaries	43,467	277,000		297,000
Deferred revenue	89	569		561
Other non-current liabilities	88	560
Total non-current liabilities	43,644	278,129		297,561
Total liabilities	$ 135,769	¥ 865,202		¥ 709,702

Organization and Principal Activities - Summary of Results of Operations and Cash Flows of VIE (Details) ¥ in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)	Dec. 31, 2019 CNY (¥)
Variable Interest Entity [Line Items]
Cost of revenues	$ (14,498)	¥ (92,393)	¥ (265,436)	¥ (649,596)
Net loss	(22,060)	(140,584)	(225,075)	(109,841)
Net cash provided by operating activities	(12,027)	(76,650)	75,810	(25,758)
Net cash used in investing activities	4,150	26,442	(144,415)	(88,966)
Net cash provided by/(used in) financing activities	(8,556)	(54,520)	315	(33,883)
VIE
Variable Interest Entity [Line Items]
Revenues	55,118	351,243	465,066	900,454
Cost of revenues	(13,065)	(83,259)	(248,637)	(628,109)
Net loss	(15,815)	(100,782)	(173,865)	(95,829)
Net cash provided by operating activities	10,723	68,336	168,971	16,059
Net cash used in investing activities	(29)	(186)	(108,450)	(34,451)
Net cash provided by/(used in) financing activities	$ 4,708	¥ 30,000	¥ (156,124)	¥ 197,943

- Definition

The aggregate cost of goods produced and sold and services rendered during the reporting period.

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The portion of profit or loss for the period, net of income taxes, which is attributable to the parent.

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+ Details

- Definition

Amount of revenue recognized from goods sold, services rendered, insurance premiums, or other activities that constitute an earning process. Includes, but is not limited to, investment and interest income before deduction of interest expense when recognized as a component of revenue, and sales and trading gain (loss).

+ References

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+ Details

Organization and Principal Activities - Additional Information (Details) ¥ in Thousands, $ in Thousands	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)
Variable Interest Entity [Line Items]
Cash Collateral	$ 24,778	¥ 157,900
VIE
Variable Interest Entity [Line Items]
Net liabilities	$ 51,184	¥ 326,180	¥ 239,583

Summary of Significant Accounting Policies - Additional Information (Details)		12 Months Ended
	Mar. 01, 2017 shares	Dec. 31, 2021 USD ($) Supplier Segment shares	Dec. 31, 2021 CNY (¥) Supplier Segment shares	Dec. 31, 2020 CNY (¥) Supplier shares	Dec. 31, 2019 CNY (¥) Supplier shares	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 USD ($)	Dec. 31, 2020 CNY (¥)	Nov. 20, 2018 USD ($)
Summary Of Significant Accounting Policies [Line Items]
Foreign currency exchange rate		6.3726				6.3726
Finite lived intangible asset residual value						¥ 0
Revenue Recognized		$ 9,853,000	¥ 62,790,000	¥ 34,449,000
Unsatisfied performance obligation		6,594,000				42,019,000		¥ 31,951,000
Impairment of long-term investments		3,981,000	25,370,000	38,739,000	¥ 0
Non cash impairment loss on long term investments		3,981,000	25,370,000	39,181,000
Non Cash Impairment Loss On Long Term Investments		$ 83,000	528,000	4,500,000
Impairment of long-lived assets other than goodwill			¥ 0	10,952,000	0
Value added tax percentage		6.00%	6.00%
Share repurchased cash consideration					37,559,000
Research and development cost, capitalized			¥ 0
Advertising expenses		$ 2,003,000	¥ 12,767,000	9,789,000	17,311,000
Profit sharing program, recognized period		5 years	5 years
Capital leases						0
Employee defined contribution plan expense incurred		$ 2,623,000	¥ 16,714,000	10,556,000	20,724,000
Depreciation of the US$ against RMB, percent		2.34%	2.34%
Number of reportable segment \| Segment		1	1
Revenues		$ 56,072,000	¥ 357,322,000	¥ 471,614,000	¥ 906,458,000
Supplier Concentration Risk \| Suppliers \| Three Suppliers [Member]
Summary Of Significant Accounting Policies [Line Items]
Concentration risk, percentage		46.40%	46.40%
Product Concentration Risk \| Suppliers \| Three Suppliers [Member]
Summary Of Significant Accounting Policies [Line Items]
Concentration risk, percentage				71.00%	57.70%
Advertising
Summary Of Significant Accounting Policies [Line Items]
Number of suppliers \| Supplier		3	3	3	3
CHINA
Summary Of Significant Accounting Policies [Line Items]
Cash and cash equivalents, restricted cash and short-term investments		$ 43,412,000				276,644,000		¥ 322,183,000
Outside China
Summary Of Significant Accounting Policies [Line Items]
Cash and cash equivalents, restricted cash and short-term investments		2,186,000				¥ 13,927,000	$ 17,494,000
Maximum
Summary Of Significant Accounting Policies [Line Items]
Revenues \| $		$ 1,070,000,000.00
Maximum \| Product Concentration Risk \| Suppliers
Summary Of Significant Accounting Policies [Line Items]
Concentration risk, percentage		50.00%	50.00%
American Depositary Shares
Summary Of Significant Accounting Policies [Line Items]
Share repurchased under repurchase plan \| shares		920,606	920,606
Share repurchased cash consideration \| $		$ 5,910,000
American Depositary Shares \| Maximum
Summary Of Significant Accounting Policies [Line Items]
Share repurchase plan, authorized amount \| $									$ 10,000,000
Class A Common Shares
Summary Of Significant Accounting Policies [Line Items]
Share repurchased under repurchase plan \| shares	613,737	613,737	613,737	613,737	613,737

Summary of Significant Accounting Policies - Schedule of Estimated Useful Lives of Property and Equipment (Details)	12 Months Ended
	Dec. 31, 2021
Leasehold Improvements
Summary Of Significant Accounting Policies [Line Items]
Estimated useful lives	over the shorter of lease terms or estimated useful lives of the assets
Minimum \| Computer Equipment
Summary Of Significant Accounting Policies [Line Items]
Estimated useful lives	3 years
Minimum \| Furniture and Fixtures
Summary Of Significant Accounting Policies [Line Items]
Estimated useful lives	3 years
Maximum \| Computer Equipment
Summary Of Significant Accounting Policies [Line Items]
Estimated useful lives	5 years
Maximum \| Furniture and Fixtures
Summary Of Significant Accounting Policies [Line Items]
Estimated useful lives	5 years

Summary of Significant Accounting Policies - Schedule of Finite Lived Intangible Assets Estimated Economic Lives (Details)	12 Months Ended
	Dec. 31, 2021
Minimum
Summary Of Significant Accounting Policies [Line Items]
Acquired computer software, systems and technology	1 year
Maximum
Summary Of Significant Accounting Policies [Line Items]
Acquired computer software, systems and technology	5 years

Summary of Significant Accounting Policies - Summary of Contract Liabilities (Details) ¥ in Thousands, $ in Thousands	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)
Contract with Customer, Asset and Liability [Abstract]
Contract liabilities	$ 12,617	¥ 80,405	¥ 71,141

Accounts and notes receivable, net - Schedule of Accounts Receivable (Details) ¥ in Thousands, $ in Thousands	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)
Receivables [Abstract]
Accounts and notes receivable	$ 12,797	¥ 81,550	¥ 88,706
Less: allowance for doubtful accounts	(5,914)	(37,690)	(43,820)
Total accounts and notes receivable, net	$ 6,883	¥ 43,860	¥ 44,886

Accounts and notes receivable, net - Schedule of Movement in Allowance for Doubtful Accounts (Details) ¥ in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)
Receivables [Abstract]
Beginning balance	$ 6,876	¥ 43,820	¥ 28,516
Provisions	(39)	(246)	18,732
Write-offs	(923)	(5,884)	(3,428)
Ending balance	$ 5,914	¥ 37,690	¥ 43,820

Prepayments and other current assets - Schedule of Prepayment and Other Current Assets (Details)
¥ in Thousands, $ in Thousands

Dec. 31, 2021

USD ($)

Dec. 31, 2021

CNY (¥)

Dec. 31, 2020

CNY (¥)

Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]

Receivables on behalf of third party advertising companies

^[1]

$ 1,977

¥ 12,599

Prepaid service fee

1,790

11,410

¥ 12,028

VAT and other surcharges

882

5,618

10,467

Investment in a convertible loan

662

4,221

Loans granted to equity investees

^[2]

471

3,000

500

Office rental deposit

144

919

636

Prepaid media cost

551

Receivables from sales of shares on behalf of employees

180

11,060

Refund from prepaid media cost

6,838

Others

1,282

8,172

7,484

Total prepayments and other current assets

$ 7,323

¥ 46,670

¥ 49,013

[1]	Starting from January 1, 2021, the Company has fully exited the Targeted Marketing business and this balance represents the receivables the Company acts as agent and collects on behalf of third party advertising companies for targeted marketing related services.
[2]	For the years ended December 31, 2019, 2020 and 2021, the Company recognized impairment charges on loans granted to equity investees of nil, RMB4,500 and RMB528 (US$83). The Company evaluates the impairment of the equity investments without readily determinable fair value along with loans the Company granted to those investees.

Prepayments and other current assets - Schedule of Prepayment and Other Current Assets (Parenthetical) (Details) ¥ in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)	Dec. 31, 2019 CNY (¥)
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]
Impairment charges	$ 83	¥ 528	¥ 4,500	¥ 0

Property and Equipment, Net - Schedule of Property and Equipment (Details) ¥ in Thousands, $ in Thousands	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)
Property Plant And Equipment [Line Items]
Less: Accumulated depreciation and impairment	$ (17,495)	¥ (111,493)	¥ (96,419)
Total property and equipment, net	9,757	62,179	73,522
Office Furniture and Equipment
Property Plant And Equipment [Line Items]
Property and equipment, gross	744	4,744	4,414
Computer Equipment and Servers
Property Plant And Equipment [Line Items]
Property and equipment, gross	25,640	163,392	162,587
Leasehold Improvements
Property Plant And Equipment [Line Items]
Property and equipment, gross	855	5,451	100
Construction in Progress [Member]
Property Plant And Equipment [Line Items]
Property and equipment, gross	$ 13	¥ 85	¥ 2,840

Property and Equipment, Net - Additional Information (Details) ¥ in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)	Dec. 31, 2019 CNY (¥)
Property, Plant and Equipment [Abstract]
Imapirment loss on tangible assets		¥ 0		¥ 0
Property plant and equipment, impairment charges			¥ 10,952
Depreciation of property and equipment	$ 4,290	¥ 27,337	¥ 37,704	¥ 30,059

Intangible Assets, Net - Schedule of Intangible Assets (Details) ¥ in Thousands, $ in Thousands	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)
Goodwill and Intangible Assets Disclosure [Abstract]
Acquired computer software, systems and technology	$ 2,138	¥ 13,623	¥ 15,693
Less: Accumulated amortization	(1,291)	(8,225)	(6,174)
Total intangible assets, net	$ 847	¥ 5,398	¥ 9,519

Intangible Assets, Net - Additional Information (Details) $ in Thousands	12 Months Ended
	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)	Dec. 31, 2019 CNY (¥)
Impairment charges		¥ 0	¥ 0	¥ 0
Amortization of intangible assets	$ 703	4,481,000	4,366,000	¥ 2,307,000
Intangible assets with an indefinite useful life		¥ 0	¥ 0
Computer software and systems
Weighted average useful life of intangible assets	4 years	4 years	3 years 10 months 24 days	4 years 2 months 12 days

Intangible Assets, Net - Schedule of Estimated Amortization Expense Related to the Existing Intangible Assets (Details) - Dec. 31, 2021 ¥ in Thousands, $ in Thousands	USD ($)	CNY (¥)
Goodwill and Intangible Assets Disclosure [Abstract]
For the year ending December 31, 2022	$ 437	¥ 2,782
2023	326	2,080
2024	82	522
2025	2	14
2026	$ 0	¥ 0

Long-Term Investments - Schedule of Other Income Net (Details) ¥ in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)	Dec. 31, 2019 CNY (¥)
Investments, Debt and Equity Securities [Abstract]
Gross unrealized gain (upward adjustment)	$ 0	¥ 0	¥ 0	¥ 17,298
Gross unrealized losses (downward adjustments including impairment)	(3,981)	(25,370)	(39,181)	0
Net unrealized gains/losses on equity investments held	(3,981)	(25,370)	(39,181)	17,298
Net realized gains on equity investments sold	0	0	0	6,778
Total net gains/losses recognized in other income, net	$ (3,981)	¥ (25,370)	¥ (39,181)	¥ 24,076

Long-Term Investments - Additional Information (Details) ¥ in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)	Dec. 31, 2019 CNY (¥)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2018 CNY (¥)	Dec. 31, 2017 CNY (¥)
Schedule Of Investments [Line Items]
Percentage of share acquired				5.93%
Cost Method Investments, Fair Value Disclosure				¥ 3,043
Equity Securities without Readily Determinable Fair Value, Amount	$ 22,271		¥ 168,526		¥ 141,926
Cost-method Investments, Other than Temporary Impairment	3,981	¥ 25,370	38,739	¥ 0
Accumulated imapirment of equity investments	$ 10,028		¥ 38,739		¥ 63,902
Zhuoxuan
Schedule Of Investments [Line Items]
Percentage of share acquired				5.93%
Cost method investments				¥ 7,265		¥ 7,265
Shuwei
Schedule Of Investments [Line Items]
Percentage of share acquired				2.89%		4.27%	6.25%
Proceeds from sale of an equity investment sold				¥ 10,000
Realized gain (loss) on disposal of equity investment securities with out readily determinable fair value				6,778
Unrealized gain (loss) on disposal of equity investment securities with out readily determinable fair value				¥ 14,255
Cost method investments							¥ 10,000

Short-term loan - Schedule Of Short Term Debt (Details) ¥ in Thousands, $ in Thousands	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)
Short-term Debt [Line Items]
Short-term bank borrowings	$ 23,538	¥ 150,000	¥ 0

Short-term loan - Additional Information (Details) ¥ in Thousands, $ in Thousands	1 Months Ended
	Apr. 30, 2021 USD ($)	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Apr. 30, 2021 CNY (¥)	Dec. 31, 2020 USD ($)	Dec. 31, 2020 CNY (¥)	Dec. 31, 2019 CNY (¥)	Dec. 31, 2018 CNY (¥)
Short-term Debt [Line Items]
Short Term Loan		$ 23,538	¥ 150,000			¥ 0
short-term loan, Restricted Cash		25,740	164,030		$ 18	¥ 115	¥ 115	¥ 115
VIE
Short-term Debt [Line Items]
short-term loan, Restricted Cash		$ 24,778	¥ 157,900
Shanghai Pudong Development Bank [Member] \| Secured Debt [Member]
Short-term Debt [Line Items]
Short Term Loan	$ 23,538			¥ 150,000
Short-term Debt, Percentage Bearing Fixed Interest Rate	4.35%			4.35%
Short-term Debt, Terms	one-year

Deferred Revenue and Customer Deposits (Details) ¥ in Thousands, $ in Thousands	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 USD ($)	Dec. 31, 2020 CNY (¥)	Dec. 31, 2019 CNY (¥)
Revenue Recognition and Deferred Revenue [Abstract]
Deferred revenue	$ 12,617	¥ 80,405		¥ 71,141
Customer deposits	6,212	39,586	$ 5,969	38,041	¥ 37,923
Total deferred revenue and customer deposits - current	18,829	119,991		109,182
Deferred revenue - non-current	$ 603	¥ 3,845		¥ 6,049

Deferred Revenue and Customer Deposits - Roll Forward of Customer Deposits (Details) ¥ in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)
Revenue Recognition and Deferred Revenue [Abstract]
Balance at beginning of year	$ 5,969	¥ 38,041	¥ 37,923
Cash received from customers during the year	35,461	225,976	374,811
Revenue recognized during the year	(34,575)	(220,333)	(363,963)
Refunds paid during the year	(643)	(4,098)	(10,730)
Balance at end of the year	$ 6,212	¥ 39,586	¥ 38,041

Accrued Liabilities and Other Current Liabilities - Schedule of Accrued Liabilities and Other Current Liabilities (Details)
¥ in Thousands, $ in Thousands

Dec. 31, 2021

USD ($)

Dec. 31, 2021

CNY (¥)

Dec. 31, 2020

CNY (¥)

Payables and Accruals [Abstract]

Accrued payroll and welfare payables

$ 8,309

¥ 52,947

¥ 59,511

Other taxes and surcharge

1,559

9,932

19,360

Service fees

821

5,233

5,481

Acquisition of intangible assets, property and equipment

132

840

3,858

Government grant

706

4,500

4,564

Rental and property management fee

536

3,418

3,278

Payables for sales of employees' shares

180

10,308

Payables to third party advertising companies

^[1]

638

4,066

Others

659

4,189

2,776

Total accrued liabilities and other current liabilities

$ 13,388

¥ 85,305

¥ 109,136

[1]	Starting from January 1, 2021, the Company has fully exited the Targeted Marketing business and this balance represents the payments to third party advertising companies for targeted marketing related services as the Company acts as agent.

Share-Based Compensation - Additional Information (Details) ¥ / shares in Units, $ / shares in Units, ¥ in Thousands, $ in Thousands			12 Months Ended
	Mar. 01, 2017 shares	Jul. 23, 2014 shares	Dec. 31, 2021 USD ($) $ / shares shares	Dec. 31, 2021 CNY (¥) ¥ / shares	Dec. 31, 2020 CNY (¥) ¥ / shares	Dec. 31, 2019 CNY (¥) ¥ / shares	Dec. 31, 2021 CNY (¥) shares
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Fair value of awards vested expenses recognized			$ 4,741	¥ 30,212	¥ 28,858	¥ 47,284
Share Options
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period, Intrinsic Value			3,867	24,640	38,585	53,338
Fair value of awards vested expenses recognized			4,741	¥ 30,212	¥ 28,858	¥ 47,284
Unrecognized share-based compensation expense			$ 2,725				¥ 17,366
Unrecognized share-based compensation expense estimated weighted-average period			1 year 10 months 9 days	1 year 10 months 9 days
Weighted average grant-date fair value per share, granted \| (per share)			$ 3.86	¥ 24.61	¥ 18.97	¥ 50.18
Restricted Share Units
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Weighted average grant-date fair value per share, granted \| (per share)			$ 2.18	¥ 13.92	¥ 20.41	¥ 45.09
Unrecognized share-based compensation cost			$ 180				¥ 1,144
2014 Incentive Plan
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Awards vesting period		4 years
Common shares reserved for issuance		5,500,000
Share available for grant			37,911				37,911
2014 Incentive Plan \| Maximum
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Awards expiration period		10 years
2017 Incentive Plan
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Awards vesting period	4 years
Common shares reserved for issuance	6,015,137
Share available for grant			934,572				934,572
2017 Incentive Plan \| Maximum
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Awards expiration period	10 years
2021 incentive plan
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Awards vesting period			4 years	4 years
Awards expiration period			10 years	10 years
Common shares reserved for issuance			4,000,000				4,000,000
Share available for grant			4,000,000				4,000,000
2014, 2017 and 2021 Plans
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Awards expiration period			10 years	10 years
2014, 2017 and 2021 Plans \| Maximum
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Awards vesting period			4 years	4 years
2014, 2017 and 2021 Plans \| Minimum
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Awards vesting period			1 year	1 year

Share-Based Compensation - Summary of Share Option Activity (Details) ¥ in Thousands	12 Months Ended
	Dec. 31, 2021 CNY (¥) $ / shares shares	Dec. 31, 2020 CNY (¥) $ / shares shares	Dec. 31, 2021 $ / shares
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
Number of Options, Outstanding, Beginning Balance \| shares	7,200,816
Number of Options, Granted \| shares	1,367,791
Number of Options, Forfeited \| shares	652,406
Number of Options, Exercised \| shares	549,007
Number of Options, Outstanding, Ending Balance \| shares	7,367,194	7,200,816
Number of Options, Vested and expected to vest \| shares	7,367,194
Number of Options, Exercisable \| shares	5,496,609
Weighted-Average Exercise Price, Outstanding, Beginning Balance	$ 8.48
Weighted-Average Exercise Price, Granted	7.26
Weighted-Average Exercise Price, Forfeited	11.77
Weighted-Average Exercise Price, Exercised	5.50
Weighted-Average Exercise Price, Outstanding, Ending Balance	8.18	$ 8.48
Weighted-Average Exercise Price, Vested and expected to vest			$ 8.18
Weighted-Average Exercise Price, Exercisable			7.73
Weighted- Average grant-date Fair Value per Option, Outstanding, Beginning Balance	17.03
Weighted- Average grant-date Fair Value per Option, Granted	24.61
Weighted- Average grant-date Fair Value per Option, Forfeited	21.07
Weighted- Average grant-date Fair Value per Option, Exercised	9.19
Weighted- Average grant-date Fair Value per Option, Outstanding, Ending Balance	$ 18.66	$ 17.03
Weighted- Average grant-date Fair Value per Option, Vested and expected to vest			18.66
Weighted- Average grant-date Fair Value per Option, Exercisable			$ 14.37
Weighted Average Remaining Contractual Term (Years), Outstanding	6 years 1 month 2 days	7 years 3 months 7 days
Weighted Average Remaining Contractual Term (Years), Vested and expected to vest	6 years 1 month 2 days
Weighted Average Remaining Contractual Term (Years), Exercisable	5 years 4 months 6 days
Aggregate Intrinsic Value, Outstanding \| ¥	$ 48,464	$ 232,933
Aggregate Intrinsic Value, Vested and expected to vest \| ¥	48,464
Aggregate Intrinsic Value, Exercisable \| ¥	$ 35,908

Share-Based Compensation - Schedule of Assumptions Used to Estimate Fair Values of Share Options Granted (Details) - ¥ / shares	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Risk-free interest rate, minimum	0.94%	0.63%	1.65%
Risk-free interest rate, maximum	1.70%	1.88%	2.54%
Dividend yield	0.00%	0.00%	0.00%
Expected volatility, minimum	47.45%	44.37%	44.23%
Expected volatility, maximum	56.62%	47.83%	44.71%
Weighted average expected volatility	50.26%	46.37%	44.53%
Expected exercise multiple			¥ 2.5
Maximum
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Expected exercise multiple	¥ 2.8	¥ 2.8
Minimum
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Expected exercise multiple	¥ 2.2	¥ 2.5

Share-Based Compensation - Summary of Restricted Share Units (Details) - 12 months ended Dec. 31, 2021 - Restricted Share Units - Employees and Directors ¥ / shares in Units, ¥ in Thousands	CNY (¥) ¥ / shares shares	$ / shares
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Number of Share Units, Outstanding, December 31, 2020 \| shares	95,094
Number of Share Units, Granted \| shares	119,568
Number of Share Units, Exercised \| shares	95,096
Number of Share Units, Outstanding, December 31, 2021 \| shares	119,566
Number of Share Units, Vested and expected to vest at December 31, 2021 \| shares	119,566
Weighted-Average grant-date Fair Value per Option, Outstanding, December 31, 2020 \| ¥ / shares	¥ 20.37
Weighted-Average grant-date Fair Value per Option, Granted \| ¥ / shares	13.92
Weighted-Average grant-date Fair Value per Option, Exercised \| ¥ / shares	19.09
Weighted-Average grant-date Fair Value per Option, Outstanding, December 31, 2021 \| ¥ / shares	14.94
Weighted-Average grant-date Fair Value per Option, Vested and expected to vest at December 31, 2021 \| ¥ / shares	¥ 14.94
Weighted-Average grant-date Fair Value per Option, Exercisable at December 31, 2020 \| $ / shares		$ 10.66
Weighted Average Remaining Contractual Term (Years), Outstanding	9 months 26 days
Weighted Average Remaining Contractual Term (Years), Vested and expected to vest at December 31, 2021	9 months 26 days
Aggregate Intrinsic Value, Outstanding, December 31, 2020 \| ¥	¥ 3,751
Aggregate Intrinsic Value, Granted \| ¥	0
Aggregate Intrinsic Value, Outstanding, December 31, 2021 \| ¥	1,189
Aggregate Intrinsic Value, Vested and expected to vest at December 31, 2021 \| ¥	¥ 1,189

Share-Based Compensation - Summary of Total Compensation Costs Recognized (Details) ¥ in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)	Dec. 31, 2019 CNY (¥)
Employee Service Share Based Compensation Allocation Of Recognized Period Costs [Line Items]
Total	$ 4,741	¥ 30,212	¥ 28,858	¥ 47,284
Cost of Revenue
Employee Service Share Based Compensation Allocation Of Recognized Period Costs [Line Items]
Total	6	41	4	73
Research and Development
Employee Service Share Based Compensation Allocation Of Recognized Period Costs [Line Items]
Total	2,166	13,801	7,176	12,819
Sales and Marketing
Employee Service Share Based Compensation Allocation Of Recognized Period Costs [Line Items]
Total	409	2,609	3,965	6,040
General and Administrative
Employee Service Share Based Compensation Allocation Of Recognized Period Costs [Line Items]
Total	$ 2,160	¥ 13,761	¥ 17,713	¥ 28,352

Income Taxes - Additional Information (Details) ¥ in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2022	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)	Dec. 31, 2019	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)
Income Tax Disclosure [Line Items]
Deferred tax assets related to net operating loss carry forwards			¥ 164,559		$ 34,216	¥ 218,042
Interest and penalties related to an uncertain tax position		¥ 0	¥ 0
Income tax examination, description		In accordance with relevant PRC tax administration laws, the tax year from 2016 through 2021 remain open to examination by the respective tax authorities.
Minimum
Income Tax Disclosure [Line Items]
Open tax examination year		2016
Maximum
Income Tax Disclosure [Line Items]
Open tax examination year		2021
VIE \| Minimum
Income Tax Disclosure [Line Items]
Deferred tax assets operating loss carry forwards expiration year		2022
VIE \| Maximum
Income Tax Disclosure [Line Items]
Deferred tax assets operating loss carry forwards expiration year		2031
WFOE \| Minimum
Income Tax Disclosure [Line Items]
Deferred tax assets operating loss carry forwards expiration year		2022
WFOE \| Maximum
Income Tax Disclosure [Line Items]
Deferred tax assets operating loss carry forwards expiration year		2031
Hong Kong
Income Tax Disclosure [Line Items]
Effective profits tax rate		16.50%
PRC
Income Tax Disclosure [Line Items]
Effective statutory enterprise income tax rate		25.00%	25.00%	25.00%
Effective preferential income tax rate	15.00%	15.00%	15.00%

Income Taxes - Summary of Profit / (Loss) Before Income Taxes (Details) ¥ in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)	Dec. 31, 2019 CNY (¥)
Income Tax Disclosure [Line Items]
Total loss before income taxes	$ (22,055)	¥ (140,552)	¥ (224,989)	¥ (109,679)
Cayman Islands
Income Tax Disclosure [Line Items]
Total loss before income taxes	(3,696)	(23,555)	(31,966)	(16,716)
British Virgin Islands
Income Tax Disclosure [Line Items]
Total loss before income taxes		(2)	(27)	(30)
Hong Kong
Income Tax Disclosure [Line Items]
Total loss before income taxes	(245)	(1,564)	(1,790)	(3,097)
China
Income Tax Disclosure [Line Items]
Total loss before income taxes	$ (18,114)	¥ (115,431)	¥ (191,206)	¥ (89,836)

- Definition

Amount of income (loss) from continuing operations, including income (loss) from equity method investments, before deduction of income tax expense (benefit), and income (loss) attributable to noncontrolling interest.

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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Reference 2: http://www.xbrl.org/2003/role/disclosureRef
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Reference 3: http://www.xbrl.org/2003/role/disclosureRef
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+ Details

Income Taxes - Summary of Composition of Income Tax Expense (Details) ¥ in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)	Dec. 31, 2019 CNY (¥)
Income Tax Disclosure [Abstract]
Current income tax expense	$ (5)	¥ (32)	¥ (86)	¥ (162)
Deferred tax benefit	0	0
Total income tax expense	$ (5)	¥ (32)	¥ (86)	¥ (162)

- Definition

Amount of current income tax expense (benefit) and deferred income tax expense (benefit) pertaining to continuing operations.

+ References + Details

Income Taxes - Summary of Reconciliation Between Expenses of Income Taxes (Details) ¥ in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)	Dec. 31, 2019 CNY (¥)
Income Tax Disclosure [Abstract]
Loss before income tax	$ (22,055)	¥ (140,552)	¥ (224,989)	¥ (109,679)
Income tax expense computed at PRC statutory rate	(5,514)	(35,138)	(56,247)
International tax rate differential	945	6,023	8,151
Preferential tax rate	3,364	21,437	21,963
Deferred tax items tax rate differential	(3,599)	(22,935)	(23,337)
Research and development super-deduction	(5,115)	(32,595)	(27,455)
Non-deductible expenses	1,270	8,092	7,132
Deferred tax expense			347
Recognition of prior year tax loss/ Expired prior year tax loss	(761)	(4,851)	3,382
Changes in valuation allowance	9,415	59,999	66,150
Income tax expense	$ 5	¥ 32	¥ 86	¥ 162

Income Taxes - Summary of Reconciliation Between Expenses of Income Taxes (Parenthetical) (Details)	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
PRC
Income Tax Disclosure [Line Items]
Effective statutory enterprise income tax rate	25.00%	25.00%	25.00%

Income Taxes - Summary of Deferred Tax Assets and Liabilities (Details) ¥ in Thousands, $ in Thousands	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)
Deferred tax assets
Provision for doubtful debts	$ 4,288	¥ 27,327	¥ 23,418
Accrued expense	2,028	12,923	10,841
Net operating loss carry forward	34,216	218,042	164,559
Government grant related to assets	221	1,411	684
Property and equipment depreciation	0	0	144
Estimated liabilities			7
Valuation allowance	(38,935)	(248,118)	(188,119)
Total deferred tax assets, net	1,818	11,585	11,534
Deferred tax liabilities
Property and equipment depreciation	(136)	(867)	0
Net unrealized gain on equity investments held	(559)	(3,564)	(3,564)
Unrealized loan interest income	(1,123)	(7,154)	(7,970)
Total deferred tax liabilities	(1,818)	(11,585)	(11,534)
Net deferred tax assets	0	0	0
Net deferred tax liabilities	$ 0	¥ 0	¥ 0

Convertible Notes - Additional Information (Details) $ / shares in Units, ¥ in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2021 USD ($) $ / shares	Dec. 31, 2018 USD ($)	Dec. 31, 2021 CNY (¥)	Apr. 01, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)	Apr. 17, 2018 CNY (¥)	Apr. 17, 2018 $ / shares
Convertible Notes [Line Item]
Aggregate principal amount					¥ 228,372
Initial offering period	no qualified IPO were to occur within two years of the issue date, the outstanding obligation at their principal amount
Percentage of internal rate of return	8.00%
Simple interest on principal	15.00%		15.00%
Interest on internal rate of return per annum	15.00%
Derivative liability	$ 3,224		¥ 0		0
Change in fair value of current earnings \| $		$ 3,224
Effective interest rate	4.69%		4.69%
Convertible Notes Payable, Noncurrent			¥ 0		¥ 225,229
Convertible Notes Payable [Member]
Convertible Notes [Line Item]
Debt Instrument Amount Due Redeemed				¥ 35
BCF
Convertible Notes [Line Item]
Issuance price \| $ / shares	$ 11.76
Fair value per ordinary share \| $ / shares	$ 9.87
Zero Coupon Convertible Notes (the "Convertible Notes") Due 2021
Convertible Notes [Line Item]
Conversion price per share \| $ / shares							$ 11.76
Zero Coupon Convertible Notes (the "Convertible Notes") Due 2021 \| Existing Investor
Convertible Notes [Line Item]
Aggregate principal amount						¥ 35,000

Convertible Notes - Summary of Principal Amount, Debt Issuance Costs and Derivative Liability (Details) - CNY (¥) ¥ in Thousands	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020
Convertible Notes [Line Item]
Principal amount		¥ 228,372
Contingent redemption feature, contingent interest feature and debt issuance costs		(3,143)
Total	¥ 0	¥ 225,229
Charge to profit and loss	3,108
Redemption [Member]
Convertible Notes [Line Item]
Principal amount	228,508
Total	228,508
Foreign Currency Translation Adjustment
Convertible Notes [Line Item]
Principal amount	136
Contingent redemption feature, contingent interest feature and debt issuance costs	35
Total	¥ 171

Commitments and Contingencies - Additional Information (Details) ¥ in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)	Dec. 31, 2019 CNY (¥)
Commitments And Contingencies Disclosure [Line Items]
Operating lease, expenses	$ 1,994	¥ 12,707	¥ 16,584	¥ 16,380
Consulting Service for Lease Term within One Year
Commitments And Contingencies Disclosure [Line Items]
Future minimum payment under non-cancellable purchase commitment		¥ 0
Maximum [Member] \| Office Premise [Member]
Commitments And Contingencies Disclosure [Line Items]
Operating Lease term of contract		5 years
Minimum [Member] \| Office Premise [Member]
Commitments And Contingencies Disclosure [Line Items]
Operating Lease term of contract		1 year

Commitments and Contingencies - Schedule of Future Minimum Payments Under Non-Cancellable Operating Leases (Details) - Dec. 31, 2021 ¥ in Thousands, $ in Thousands	USD ($)	CNY (¥)
Commitments and Contingencies Disclosure [Abstract]
2022	$ 1,465	¥ 9,333
2023	1,032	6,577
2024	844	5,381
Total	$ 3,341	¥ 21,291

Share Capital - Additional Information (Details) - shares		12 Months Ended
	Mar. 01, 2017	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
American Depositary Shares
Share Capital [Line Items]
Share repurchased under repurchase plan		920,606	920,606	920,606
Class A Common Shares
Share Capital [Line Items]
Common shares, shares outstanding		62,036,273	61,392,170	60,106,037
Share repurchased under repurchase plan	613,737	613,737	613,737	613,737
Class B Common Shares
Share Capital [Line Items]
Common shares, shares outstanding		17,000,189	17,000,189	17,000,189

Share Capital - Basic and Diluted Loss Per Share (Details) ¥ / shares in Units, $ / shares in Units, ¥ in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2021 USD ($) $ / shares shares	Dec. 31, 2021 CNY (¥) ¥ / shares shares	Dec. 31, 2020 CNY (¥) ¥ / shares shares	Dec. 31, 2019 CNY (¥) ¥ / shares shares
Numerator:
Net loss attributable to Aurora Mobile Limited's shareholders	$ (22,060)	¥ (140,584)	¥ (225,075)	¥ (109,841)
Net loss attributable to common shareholders	(22,060)	(140,584)	(225,075)	(109,841)
Class A Common Shares
Numerator:
Net loss attributable to Aurora Mobile Limited's shareholders	(17,301)	(110,258)	(175,650)	(85,502)
Net loss attributable to common shareholders	$ (17,301)	¥ (110,258)	¥ (175,650)	¥ (85,502)
Denominator:
Weighted average number of shares used in calculating basic and diluted loss per share	61,809,501	61,809,501	60,415,978	59,721,341
Basic and diluted loss per share \| (per share)	$ (0.28)	¥ (1.78)	¥ (2.91)	¥ (1.43)
Class B Common Shares
Numerator:
Net loss attributable to Aurora Mobile Limited's shareholders	$ (4,759)	¥ (30,326)	¥ (49,425)	¥ (24,339)
Net loss attributable to common shareholders	$ (4,759)	¥ (30,326)	¥ (49,425)	¥ (24,339)
Denominator:
Weighted average number of shares used in calculating basic and diluted loss per share	17,000,189	17,000,189	17,000,189	17,000,189
Basic and diluted loss per share \| (per share)	$ (0.28)	¥ (1.78)	¥ (2.91)	¥ (1.43)

- Definition

The portion of profit or loss for the period, net of income taxes, which is attributable to the parent.

+ References

+ Details

- Definition

Amount, after deduction of tax, noncontrolling interests, dividends on preferred stock and participating securities; of income (loss) available to common shareholders.

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
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+ Details

Related Party Transactions - Schedule of Amount Due From Related Party (Details) ¥ in Thousands, $ in Thousands	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)
Related Party Transaction [Line Items]
Total amounts due from related parties	$ 5	¥ 35
Guangzhou Tianlang Network Technology Co Ltd
Related Party Transaction [Line Items]
Total amounts due from related parties	$ 5	¥ 35

- Definition

The aggregate amount of receivables to be collected from related parties where one party can exercise control or significant influence over another party; including affiliates, owners or officers and their immediate families, pension trusts, and so forth, at the financial statement date. which are usually due within one year (or one business cycle).

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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-URI http://asc.fasb.org/extlink&oid=120395691&loc=d3e23780-122690

+ Details

Related Party Transactions - Schedule of Amount Due to Related Party (Details) ¥ in Thousands, $ in Thousands	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)
Related Party Transaction [Line Items]
Amount due to related parties	$ 8	¥ 54
Guangzhou Tianlang Network Technology Co Ltd
Related Party Transaction [Line Items]
Amount due to related parties	$ 8	¥ 54

- Definition

Carrying amount as of the balance sheet date of obligations due all related parties. For classified balance sheets, represents the current portion of such liabilities (due within one year or within the normal operating cycle if longer).

+ References

+ Details

Related Party Transactions - Schedule of Transactions With Related Parties (Details) ¥ in Thousands, $ in Thousands	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)	Dec. 31, 2019 CNY (¥)
Guangzhou Tianlang Network Technology Co Ltd
Related Party Transaction [Line Items]
Services provided to related party	$ 16	¥ 100	¥ 0	¥ 266
Shenzhen Weixunyitong Information Technology Co Ltd
Related Party Transaction [Line Items]
Services received from related party	$ 0	¥ 0	¥ 0	¥ 11,600

Revenues - Additional Information (Details) ¥ in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)	Dec. 31, 2019 CNY (¥)
Disaggregation of Revenue [Line Items]
Revenue from Contract with Customer, Excluding Assessed Tax	$ 56,072	¥ 357,322	¥ 471,614	¥ 906,458
Transferred at Point in Time [Member]
Disaggregation of Revenue [Line Items]
Revenue from Contract with Customer, Excluding Assessed Tax	34,971	222,856	342,542	784,442
Transferred over Time [Member]
Disaggregation of Revenue [Line Items]
Revenue from Contract with Customer, Excluding Assessed Tax	$ 21,101	¥ 134,466	¥ 129,072	¥ 122,016

- Definition

Amount, excluding tax collected from customer, of revenue from satisfaction of performance obligation by transferring promised good or service to customer. Tax collected from customer is tax assessed by governmental authority that is both imposed on and concurrent with specific revenue-producing transaction, including, but not limited to, sales, use, value added and excise.

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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-Paragraph 1
-Subparagraph (SAB Topic 11.L)
-URI http://asc.fasb.org/extlink&oid=6472922&loc=d3e499488-122856

+ Details

Revenues - Schedule of Revenues (Details) ¥ in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)	Dec. 31, 2019 CNY (¥)
Disaggregation Of Revenue [Line Items]
Total revenues	$ 56,072	¥ 357,322	¥ 471,614	¥ 906,458
Targeted Marketing
Disaggregation Of Revenue [Line Items]
Total revenues	0	0	213,662	696,190
Developer Services
Disaggregation Of Revenue [Line Items]
Total revenues	39,679	252,859	173,457	93,553
Vertical Applications
Disaggregation Of Revenue [Line Items]
Total revenues	16,393	104,463	84,495	116,715
Total SAAS Businesses
Disaggregation Of Revenue [Line Items]
Total revenues	$ 56,072	¥ 357,322	¥ 257,952	¥ 210,268

- Definition

+ References

+ Details

Other income (expenses) - Schedule of Other Nonoperating Income by Component (Detail) ¥ in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)	Dec. 31, 2019 CNY (¥)
Other Income, Nonoperating [Abstract]
Government grants	$ 3,276	¥ 20,879	¥ 10,346	¥ 12,546
Gain on an equity investment sold	0	0	0	6,778
Unrealized gain on equity investments held				17,298
Impairment for long-term investments	(3,981)	(25,370)	(39,181)
Impairment for loan receivables	(83)	(528)	(4,500)	0
Income from ADR profit-sharing program	332	2,111	2,257	2,190
Others			264
Total	$ (456)	¥ (2,908)	¥ (30,814)	¥ 38,812

Short-term investments - Additional Information (Details)	12 Months Ended
	Dec. 31, 2021
Short-term Investments [Member]
Transfer of Certain Financial Assets Accounted for as Secured Borrowings [Line Items]
Maturity of Time Deposits	3 months

Short-term investments - Summary of Short-term investments classification (Details) ¥ in Thousands, $ in Thousands	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)
Schedule of Held-to-maturity Securities [Line Items]
Cost or Amortized cost	$ 4,708	¥ 30,000	¥ 80,000
Fair value	$ 4,708	¥ 30,000	¥ 80,000

Fair value measurements - Additional Information (Details) ¥ in Thousands, $ in Thousands	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)
Fair Value Disclosures [Abstract]
Derivative liability	$ 3,224	¥ 0	¥ 0
Derivative Asset	$ 940	¥ 5,989	¥ 100

Fair Value Measurements - Summary of Assets And Liabilities Measured Or Disclosed At Fair Value (Details)
¥ in Thousands, $ in Thousands

12 Months Ended

Dec. 31, 2021

CNY (¥)

Dec. 31, 2020

CNY (¥)

Dec. 31, 2021

USD ($)

Dec. 31, 2021

CNY (¥)

Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]

Derivative Asset, Current

¥ 100

$ 940

¥ 5,989

Property and equipment, net

73,522

9,757

62,179

Fair value adjustment

¥ (19,351)

(49,691)

Total assets and liabilities measured at fair value

4,605

1,032

6,574

Fair Value, Nonrecurring [Member]

Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]

Property and equipment, net

4,505

Property and equipment, net, Fair value adjustment

(10,952)

Fair value adjustment

(38,739)

Fair Value, Recurring [Member]

Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]

Equity investments accounted for at fair value using the alternative measurement

^[1]

585

Derivative Asset, Current

100

$ 940

5,989

Fair value adjustment

^[1]

¥ (25,340)

Fair Value, Inputs, Level 2 [Member]

Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]

Total assets and liabilities measured at fair value

4,605

5,989

Fair Value, Inputs, Level 2 [Member] | Fair Value, Nonrecurring [Member]

Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]

Property and equipment, net

4,505

Fair Value, Inputs, Level 2 [Member] | Fair Value, Recurring [Member]

Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]

Derivative Asset, Current

¥ 100

5,989

Fair Value, Inputs, Level 3 [Member] | Fair Value, Nonrecurring [Member]

Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]

Equity investments accounted for at fair value using the alternative measurement

^[1]

585

Total assets and liabilities measured at fair value

¥ 585

[1]

For equity securities accounted for under the measurement alternative, when there are observable price changes in orderly transactions for identical or similar investments of the same issuer, the investments are re-measured to fair value. The Company recognized impairment charges of long-term investments during the year ended December 31, 2021.

Subsequent Events - Additional Information (Details) - Subsequent Event - CNY (¥) ¥ in Thousands	Mar. 08, 2022	Jan. 27, 2022
Baosheng County Bank [Member] \| Line Of Credit
Subsequent Event [Line Items]
Line of Credit Facility, Maximum Borrowing Capacity		¥ 10,000
Line of Credit Facility, Interest Rate During Period		7.50%
Line of Credit Facility, Frequency of Payments		monthly
Proceeds from Lines of Credit		¥ 10,000
Send Cloud [Member]
Subsequent Event [Line Items]
Percentage Of Equity Interests Acquired	52.37%
Purchase Price Paid In Cash	¥ 34,473
Send Cloud [Member] \| Send Cloud Management [Member]
Subsequent Event [Line Items]
Restricted Stock Shares Issued	1,366,128
Share Based Payment Award Award Vesting Period	9 months

Restricted Net Assets - Additional Information (Details) ¥ in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)
Dividends Payable [Line Items]
Threshold limit percentage of registered capital	50.00%
PRC \| VIE
Dividends Payable [Line Items]
Restricted net asset, using statutory accounting principles	$ 83,163	¥ 529,963	¥ 616,559
Minimum
Dividends Payable [Line Items]
Minimum percentage of net profit to be allocated to statutory reserve fund	10.00%

Condensed Financial Information of the Parent Company - Condensed Balance Sheets (Details) ¥ in Thousands, $ in Thousands	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 USD ($)	Dec. 31, 2020 CNY (¥)	Dec. 31, 2019 CNY (¥)	Dec. 31, 2018 CNY (¥)
Current assets:
Cash and cash equivalents	$ 14,210	¥ 90,552	$ 55,882	¥ 356,115	¥ 431,459	¥ 576,562
Restricted Cash	25,740	164,030	$ 18	115	115	115
Derivative Asset, Current	940	5,989		100
Prepayments and other current assets	7,323	46,670		49,013
Total current assets	59,809	381,136		530,229
Non-current assets:
Long-term investments	22,271	141,926		168,526
Intangible assets, net	847	5,398		9,519
Total non-current assets	33,644	214,401		257,198
Total assets	93,453	595,537		787,427
Current liabilities:
Short-term loans	23,538	150,000		0
Convertible notes				225,229
Total current liabilities	58,633	373,642		460,139
Non-current liabilities:
Deferred revenue - non-current	603	3,845		6,049
Total non-current liabilities	1,012	6,452		6,049
Total liabilities	59,645	380,094		466,188
Shareholders' equity
Accumulated deficit	(128,522)	(819,018)		(678,434)	4,605
Accumulated other comprehensive income	1,954	12,451		10,813
Total shareholders' equity	33,808	215,443		321,239	¥ 507,788	¥ 601,660
Total liabilities and shareholders' equity	93,453	595,537		787,427
Parent Company
Current assets:
Cash and cash equivalents	1,055	6,724		92,123
Restricted Cash	941	5,998
Derivative Asset, Current	940	5,989
Due from the entities within the Group	1,078	6,871		6,930
Prepayments and other current assets	1,148	7,314		2,511
Total current assets	5,162	32,896		101,564
Non-current assets:
Long-term investments	62,896	400,809		494,394
Other Receivables Non Current	100	638
Intangible assets, net				28
Total non-current assets	62,996	401,447		494,422
Total assets	68,158	434,343		595,986
Current liabilities:
Short-term loans	23,538	150,000
Accrued liabilities and other current liabilities	354	2,258		2,018
Due to the entities within the Group	9,944	63,366		42,012
Convertible notes				225,229
Total current liabilities	33,836	215,624		269,259
Non-current liabilities:
Deferred revenue - non-current	514	3,276		5,488
Total non-current liabilities	514	3,276		5,488
Total liabilities	34,350	218,900		274,747
Shareholders' equity
Additional Paid in Capital	160,368	1,021,961		988,812
Accumulated deficit	(128,522)	(819,018)		(678,434)
Accumulated other comprehensive income	1,954	12,451		10,813
Total shareholders' equity	33,808	215,443		321,239
Total liabilities and shareholders' equity	68,158	434,343		595,986
Class A Common Shares
Shareholders' equity
Common shares	6	38		37
Class A Common Shares \| Parent Company
Shareholders' equity
Common shares	6	38		37
Class B Common Shares
Shareholders' equity
Common shares	2	11		11
Class B Common Shares \| Parent Company
Shareholders' equity
Common shares	$ 2	¥ 11		¥ 11

Condensed Financial Information of the Parent Company - Condensed Balance Sheets (Parenthetical) (Details) - $ / shares	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Class A Common Shares
Condensed Balance Sheet Statements Captions [Line Items]
Common shares, par value per share	$ 0.0001	$ 0.0001
Common shares, shares authorized	4,920,000,000	4,920,000,000
Common shares, shares issued	62,036,273	61,392,170
Common shares, shares outstanding	62,036,273	61,392,170	60,106,037
Class B Common Shares
Condensed Balance Sheet Statements Captions [Line Items]
Common shares, par value per share	$ 0.0001	$ 0.0001
Common shares, shares authorized	30,000,000	30,000,000
Common shares, shares issued	17,000,189	17,000,189
Common shares, shares outstanding	17,000,189	17,000,189	17,000,189
Parent Company \| Class A Common Shares
Condensed Balance Sheet Statements Captions [Line Items]
Common shares, par value per share	$ 0.0001	$ 0.0001
Common shares, shares authorized	4,920,000,000	4,920,000,000
Common shares, shares issued	62,036,273	61,392,170
Common shares, shares outstanding	62,036,273	61,392,170
Parent Company \| Class B Common Shares
Condensed Balance Sheet Statements Captions [Line Items]
Common shares, par value per share	$ 0.0001	$ 0.0001
Common shares, shares authorized	30,000,000	30,000,000
Common shares, shares issued	17,000,189	17,000,189
Common shares, shares outstanding	17,000,189	17,000,189

Condensed Financial Information of the Parent Company - Condensed Statements of Comprehensive Loss (Details) ¥ in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)	Dec. 31, 2019 CNY (¥)
Operating expenses
Sales and marketing	$ 18,268	¥ 116,415	¥ 102,319	¥ 118,548
General and administrative	(12,542)	(79,922)	(119,087)	(109,291)
Total operating expenses	(63,249)	(403,059)	(396,003)	(404,087)
Loss from operations	(21,675)	(138,130)	(189,825)	(147,225)
Foreign exchange loss, net			90	1,731
Interest income	1,035	6,597	6,131	6,300
Interest expense	(1,383)	(8,815)	(11,724)	(11,118)
Change in fair value of foreign currency swap contract		(3,108)
Loss before income taxes	(22,055)	(140,552)	(224,989)	(109,679)
Net loss	(22,060)	(140,584)	(225,075)	(109,841)
Net loss attributable to common shareholders	(22,060)	(140,584)	(225,075)	(109,841)
Other comprehensive income (loss)
Foreign currency translation adjustments	257	1,638	4,450	(2,037)
Comprehensive loss	(21,803)	(138,946)	(220,625)	(111,878)
Parent Company
Operating expenses
Sales and marketing	(87)	(553)
General and administrative	(2,791)	(17,785)	(15,938)	(14,389)
Share of losses of subsidiaries and VIE	(18,364)	(117,029)	(193,109)	(93,328)
Total operating expenses	(21,242)	(135,367)	(209,047)	(107,717)
Loss from operations	(21,242)	(135,367)	(209,047)	(107,717)
Foreign exchange loss, net	(525)	(3,351)	6
Interest income	57	363	544	2,754
Interest expense	(1,227)	(7,820)	(10,654)	(10,178)
Other income (loss)	(74)	(469)	(5,924)	5,300
Change in fair value of foreign currency swap contract	951	6,060
Loss before income taxes	(22,060)	(140,584)	(225,075)	(109,841)
Net loss	(22,060)	(140,584)	(225,075)	(109,841)
Net loss attributable to common shareholders	(22,060)	(140,584)	(225,075)	(109,841)
Other comprehensive income (loss)
Foreign currency translation adjustments	257	1,638	4,450	(2,037)
Total other comprehensive income (loss), net of tax	257	1,638	4,450	(2,037)
Comprehensive loss	$ (21,803)	¥ (138,946)	¥ (220,625)	¥ (111,878)

Condensed Financial Information of the Parent Company - Condensed Statements of Cash Flows (Details) ¥ in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2021 USD ($)	Dec. 31, 2021 CNY (¥)	Dec. 31, 2020 CNY (¥)	Dec. 31, 2019 CNY (¥)
Condensed Cash Flow Statements Captions [Line Items]
Net cash provided by operating activities	$ (12,027)	¥ (76,650)	¥ 75,810	¥ (25,758)
Net cash used in investing activities	4,150	26,442	(144,415)	(88,966)
Net cash (used in) / provided by financing activities	(8,556)	(54,520)	315	(33,883)
Effect of exchange rate changes	483	3,080	(7,054)	3,504
Net decrease in cash and cash equivalents and restricted cash	(15,950)	(101,648)	(75,344)	(145,103)
Cash, cash equivalents and restricted cash at the beginning of year	55,900	356,230	431,574	576,677
Cash, cash equivalents and restricted cash at the end of year	39,950	254,582	356,230	431,574
Parent Company
Condensed Cash Flow Statements Captions [Line Items]
Net cash provided by operating activities	(3,826)	(24,383)	(17,412)	15,273
Net cash used in investing activities	(762)	(4,859)	(6,525)	(95,412)
Net cash (used in) / provided by financing activities	(8,555)	(54,520)	5,257	(33,845)
Effect of exchange rate changes	683	4,361	(3,686)	(9,763)
Net decrease in cash and cash equivalents and restricted cash	(12,460)	(79,401)	(22,366)	(123,747)
Cash, cash equivalents and restricted cash at the beginning of year	14,456	92,123	114,489	238,236
Cash, cash equivalents and restricted cash at the end of year	$ 1,996	¥ 12,722	¥ 92,123	¥ 114,489